Finance Manager FP&A

Hyprwork; Remote; USD 80,000 - 100,000; Full time

Job summary

A fast-scaling health eCommerce brand is seeking a Finance Manager to focus on FP&A functions, supporting data-driven decision-making and scaling financial operations. This role involves developing financial models, leading budgeting processes, and analyzing P&L performance to optimize growth. Ideal candidates should have over 5 years of experience in FP&A, particularly within DTC eCommerce, and be proficient in tools like Excel and SQL. The role allows for remote work with periodic in-person strategy meetups.

Benefits

Flexible salary plus performance bonus

Remote work options

Opportunities for mentoring

Qualifications

• 5+ years of FP&A experience in eCommerce or DTC.
• Expertise in financial modeling and analysis tools.
• Deep understanding of unit economics in eCommerce.

Responsibilities

• Develop and maintain financial models for revenue and cash flow.
• Lead annual budgeting processes aligned with business goals.
• Produce FP&A reports and dashboards for performance analysis.

Skills

Financial modeling

Data analysis

Attention to detail

Communication

Education

5+ years of FP&A experience

Tools

Excel

SQL

Power BI

Job description

Job Title: Finance Manager, FP&A

Location: Remote (with occasional in-person strategy meetups)

Reports to: Head of Finance

Salary: Flexible Base (tied to experience) + Performance Bonus

About Us

We’re a fast-scaling 9-figure direct-response eCommerce health brand built around performance, speed, and data. We thrive on clarity, accountability, and creative excellence.

The Role

We are hiring a Finance Manager with a heavy emphasis on FP&A to support our Head of Finance in driving data‑driven decision‑making and scaling our financial operations. You will own core FP&A functions, including budgeting, variance analysis, and financial modeling, while partnering closely with marketing, operations, and leadership to optimize unit economics and fuel aggressive growth. This is a hands‑on role where you'll build and refine models that directly impact revenue projections, cash flow management, and profitability in a high‑velocity DTC environment. You'll report directly to the Head of Finance and contribute to building a scalable finance team, with opportunities to mentor junior analysts as we expand.

What You'll Be Responsible For

FP&A Leadership & Modeling

• Develop and maintain scalable financial models for revenue estimates, cash flow projections, inventory planning, and marketing spend allocation, incorporating DTC‑specific metrics like CAC, LTV, ROAS, and subscription churn.
• Lead annual budgeting processes, ensuring alignment with business goals and real‑time performance data.
• Perform variance analyses on actuals vs. budgets, identifying drivers of discrepancies and recommending corrective actions to improve margins and efficiency.

Performance Analysis & Insights

• Analyze P&L performance across brands, channels, and products, with a focus on gross margin, contribution margin, and EBITDA optimization.
• Dive deep into unit economics, including cohort analysis, channel profitability, and testing ROI, to provide actionable insights for marketing and operations teams.
• Conduct scenario modeling and sensitivity analyses to support strategic decisions, such as new brand launches, market expansions, or major media investments.

Reporting & Dashboards

• Produce monthly and weekly FP&A reports, dashboards, and KPIs, including variance explanations, trend analyses, and forward‑looking insights.
• Collaborate with the Head of Finance on board and leadership reporting, and ad‑hoc analyses for high‑stakes initiatives.
• Ensure accuracy in tracking key metrics like revenue by brand, COGS, fulfillment costs, and working capital cycles.

Operational Partnership

• Partner with marketing on CAC/LTV modeling, ROAS thresholds, and attribution analysis to guide spend decisions and campaign scaling.
• Work with operations on supply chain, inventory turns, purchasing optimization, and cost reduction strategies.
• Support cross‑functional teams with financial insights to drive faster iterations and better resource allocation.

Systems & Process Improvement

• Enhance FP&A tools, automation, and dashboards to streamline workflows, reduce manual errors, and increase analytical speed.
• Assist in implementing financial controls and processes related to reporting, ensuring audit readiness, and compliance.

Requirements

• 5+ years of FP&A experience in a DTC eCommerce, subscription, or performance‑marketing business.
• Expertise in financial modeling and analysis tools (e.g., Excel/Google Sheets advanced functions, SQL for data querying).
• Deep understanding of eCommerce unit economics, including CAC/LTV, ROAS, cohort analysis, and margin levers.
• Proven ability to translate data into strategic recommendations that drive business growth.
• Strong attention to detail, with a bias for accuracy in high‑stakes, fast‑paced environments.
• Comfortable with hands‑on execution while contributing to team development.

Preferred Experience

• Familiarity with tools like Shopify analytics, Triple Whale/Northbeam for attribution, Recharge/Chargebee for subscriptions, and ERP systems (e.g., NetSuite, QuickBooks).
• Experience in multi‑brand or multi‑entity environments, including international elements like VAT/sales tax.
• Background in rapid‑growth DTC companies where FP&A directly influenced scaling decisions.
• Proficiency in building automated dashboards (e.g., via Google Data Studio, Tableau, or Power BI).
• Exposure to cash flow management in inventory‑heavy businesses.

What Success Looks Like

After 30 Days

• Complete audit of existing FP&A models, reports, and processes; identify quick wins for accuracy and efficiency.
• Establish weekly FP&A update cadence with key stakeholders.
• Deliver initial variance analysis on recent performance data.

After 60 Days

• Stabilize and refine reporting systems for revenue, cash flow, and marketing spend.
• Provide actionable insights on unit economics to support at least one major marketing or operations initiative.
• Build or enhance 1–2 key dashboards for real‑time visibility.

After 90 Days

• Achieve reduced variance between budget and actuals through iterative improvements.
• Lead first full quarterly estimates, aligning with leadership on growth priorities.
• Mentor team members on core FP&A tasks, fostering greater team velocity.

After 180 Days

• Drive measurable improvements in key metrics like contribution margin or cash flow stability via FP&A-driven recommendations.
• Establish a mature FP&A function ready for larger‑scale initiatives, such as new market entries or brand expansions.
• Fully integrated FP&A processes supporting faster decision‑making across the business.