Finance Lead (FP&A and Accounting) - US Remote

Incubator Lab; United States; Hybrid; USD 120,000 - 170,000; Full time

Job summary

Incubator Lab is seeking a Finance Lead (FP&A and Accounting) to own bookkeeping, close, budgeting, forecasting, and reporting infrastructure as the first dedicated finance hire.

You'll partner with the CEO and Head of Data to shape SKU strategy, retail pricing, and channel expansion, while building scalable processes and dashboards that translate complexity into clear decisions for non-finance stakeholders.

Qualifications

• Solid accounting fundamentals and ability to own books and close independently.
• Experience owning FP&A at a growth-stage consumer/DTC brand.
• Direct experience modeling retail unit economics.
• Ability to build infrastructure and processes across accounting and FP&A.
• Ability to communicate financial complexity to non-finance stakeholders.

Responsibilities

• Own full-charge bookkeeping, monthly close, and financial statement prep.
• Establish COGS tracking by channel and product.
• Build company-wide budgeting, forecasting, and variance reporting.
• Design a retail contribution margin model considering distribution and retail costs.
• Partner with founding team on pricing, door count, SKU selection.
• Establish labor cost and budget tracking by business unit, tied to CAC, LTV, MER.
• Lay groundwork for the finance function's future structure, including team build-out.

Skills

Accounting fundamentals

FP&A for growth

Retail unit economics

Finance process design

Finance storytelling

Job description

IncubatorLab is looking for a talented Finance Lead (FP&A and Accounting), to join our thriving team!

Role Objective

This is a builder's role, and a hybrid one. You'll own accounting and close alongside budgeting, forecasting, and reporting infrastructure where very little currently exists, and you'll be the financial modeling voice in decisions about SKU strategy, retail pricing, and channel expansion. You'll report to our CEO, working closely with our Head of Data.

What You’ll Do

• Own full-charge bookkeeping, monthly close, and accurate financial statement preparation.
• Establish COGS tracking by channel and product.
• Build and own company-wide budgeting, forecasting, and variance reporting.
• Design and maintain a retail-specific contribution margin model, accounting for distribution, trade marketing, slotting, and other retail cost structures distinct from DTC.
• Partner directly with the founding team on the financial logic behind retail expansion decisions: pricing, door count, SKU selection.
• Establish labor cost and budget tracking by business unit, tied to marketing efficiency metrics (CAC, LTV, MER).
• Lay the groundwork for the finance function's future structure, including team build-out as scope expands.

What We Are Looking For

• Solid accounting fundamentals, comfortable owning books and close independently as the company's first dedicated finance hire.
• Experience owning FP&A at a growth-stage consumer/DTC brand, ideally as an early or founding finance hire.
• Direct experience modeling retail unit economics, you understand why velocity and margin (not price matching) are what determine retail success.
• Comfort building and formalizing infrastructure and process across both accounting and FP&A.
• A track record of communicating financial complexity in terms non-finance stakeholders act on.

WORKING HOURS: REMOTE-FIRST & ASYNCHRONOUS

We prioritize output over hours. However, because this role is deeply integrated with our weekly and monthly payment cycles, we require strong overlap with US business hours (Central Time Zone / CST preferred) for real-time troubleshooting, banking approvals, and communication.

What's Atypical About The Company

Incubator Lab is a performance-focused growth organization that builds and scales brands through rapid experimentation, creative iteration, and disciplined execution. We operate as an internal growth engine, not an agency. You will have the unique opportunity to dive incredibly deep into one brand portfolio rather than managing fragmented client relationships.

IncubatorLab is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants for employment regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please feel free to contact us.