Field Sales Representative (Los Angeles)

Ballast Point Brewing Company; Long Beach (CA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with match

FSA/HSA

Life & Disability

Employee Assistance program

Parental leave

Paid time off (PTO)

Holidays

Product discount

Job summary

Ballast Point Brewing Company in Long Beach, CA is seeking a Field Sales Representative to promote Ballast Point products across the Southern California market. The role centers on building retailer and distributor partnerships, executing sales strategies, and driving distribution and volume.

The ideal candidate brings a passion for craft beer, proven sales results, excellent communication, and willingness to travel. Knowledge of industry tools and events experience is a plus.

Qualifications

• Preferred bachelor’s degree in business administration, management, or similar field.
• 3+ years of sales or marketing experience in beverage/alcohol industry preferred.
• Certified Beer Server or Certified Cicerone preferred.
• Familiar with VIP iDig, IRI, BIR, Power BI, Microsoft PowerPoint, and Excel.

Responsibilities

• Builds relationships with retailers, distributors, and customers to drive sales.
• Leads planning meetings with wholesalers to align on revenue and distribution goals.
• Participates in events, samplings, and rides-with to support brand education.
• Coaches wholesaler sales teams to boost market performance.
• Adheres to applicable alcohol laws and maintains field execution standards.

Skills

Sales experience

Beer knowledge

Communication

Travel

Team collaboration

Education

Bachelor's degree in business / management

Tools

Power BI

Microsoft PowerPoint

Excel

Job description

Position:Field Sales Representative (Los Angeles)

Location: Long Beach, CA

Job Id:165

# of Openings:1

Job Title: Field Sales Representative

Job Type: Exempt, Full-Time

About us:

Established in 1996 in San Diego, California, Ballast Point has earned a reputation for innovation, quality, and a passion for the craft. Our brewery not only excels in creating world-class beer, but also in fostering a vibrant and inclusive culture. We value teamwork, creativity, and a dedication to quality that extends to every aspect of our operation.

If you are passionate about craft beer, amazing food, hospitality, innovation, and want to be a part of a dynamic company with a storied history, Ballast Point Brewing Company is the perfect place to embark on a rewarding career journey. Join us as we continue to push the boundaries of brewing excellence and make a lasting impact in the world of craft beer.

Position Summary:

The Field Sales Representative will be responsible for promoting and selling Ballast Point products within the San Diego territory. This role involves building and maintaining strong relationships with retailers, distributors, and customers, as well as executing sales strategies to achieve sales targets. The ideal candidate will have a deep passion for craft beer, excellent communication skills, and a proven track record in sales.

Key Responsibilities:

• Super passionate about the beer industry and loves to SELL and BUILD relationships.
• Builds partnership with wholesaler management, EAM, Sales Manager, Channel Leads, Team Leads, Sales Reps, SEC to drive key priorities for Ballast Point Brands
• Leads monthly and annual business planning meetings with wholesaler to align on revenue, volume, distribution, and investment goals.
• Weekly participation with wholesaler on forecasting to make sure wholesaler has sufficient inventory to hit goals.
• Has the ability to call on accounts and inspires wholesalers to close out all chain commitments
• Participates in the execution through ride withs, events such as samplings, beer dinners, and craft beer educational presentations for wholesalers, customers and consumers.
• Coaches wholesaler sale teams through market blitzes, team selling, brand education, trade solutions, training, ride-withs, samplings and whatever it takes to get the job done.
• Vision to grow with our company and develop into a Leadership position.
• Adheres to federal and state alcoholic beverage laws.

Qualifications:

• Preferred bachelor’s degree in business administration, management, or similar field.
• 3+ years of sales or marketing experience in beverage/alcohol industry preferred. Or experience working with Reyes Distributing in CA.
• Certified Beer Server or Certified Cicerone preferred.
• Familiar with VIP iDig, IRI, BIR, Power BI, Microsoft PowerPoint, and Excel.
• Conducts work in a standing and sitting position; however, job requires frequent standing, walking, bending, stooping, and light lifting.
• Job requires the ability to be in physical retail locations, late night activations and travel.
• Profound knowledge of craft beer and brewing process.
• Strong communication and presentation skills. Ability to adjust a message to the audience.
• Highly creative and able to generate fresh, impactful ideas and see them through to implementation.
• Proven ability to think and move between strategic and analytical thinking as well as actual execution.
• Ability to coordinate brand information, supply POS material, and keep lines of communication open with state’s wholesaler network to better sell through products.
• Ability to drive to different markets on a monthly basis and manage multiple distributors.

Compensation:

• The actual rate of pay is dependent upon many factors such as training, transferable skills, work experience, and market demands. The base pay range is subject to change and may be modified in the future.

The Perks:

• Medical, dental, vision, 401(k) with match, FSA/HSA, Life & Disability
• Access to a network of free therapists through our Employee Assistance program for you and your family
• Gender neutral paid parental leave
• 2 weeks PTO that increases with tenure
• 10 paid holidays
• Product Discount of Ballast Point merchandise, food, and beer

Ballast Point is an equal opportunity employer and will not tolerate discrimination against any employee or applicant seeking employment on the basis of race, color, religion, creed, sex, national origin, age, disability, sexual orientation, marital status, public assistance status, veteran status, or any other characteristic protected by law.

Please note this Job Description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.