Field Marketing Specialist

MCS Puerto Rico; San Juan (PR); On-site; USD 40,000 - 70,000; Full time

Job summary

MCS Puerto Rico is seeking a Trade Marketing and Brand Merchandising professional to drive brand visibility across company facilities and partner locations. You will enforce brand guidelines, lead merchandising initiatives, and coordinate materials with vendors to ensure high-quality brand execution.

The role requires a Bachelor’s degree and at least three years of trade marketing or branding experience, preferably in healthcare insurance. Travel to various island locations may be required.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• At least 3 years in trade marketing, brand management, or merchandising, healthcare insurance preferred.

Responsibilities

• Execute and maintain brand visibility across company facilities, partner clinics, and community locations.
• Enforce brand guidelines across all touchpoints to protect brand integrity.
• Lead trade marketing and merchandising initiatives, focusing on care clubs, partner networks, and member environments.
• Coordinate production, installation, and QC of branded materials with vendors and agencies.
• Conduct regular brand audits to assess compliance and identify improvements.
• Manage merchandising assets including design coordination, inventory, and distribution.
• Implement retail-style merchandising to elevate member experience across care centers.
• Analyze effectiveness of branding efforts and deliver data-driven optimization insights.
• Support product launches, campaigns, and experiential initiatives with branded materials.
• Collaborate with internal marketing teams and partners for cohesive execution of branding activities.

Skills

Brand management

Trade marketing

Merchandising

Brand guidelines

Education

Bachelor’s degree

Job description

GENERAL DESCRIPTION: Responsible for driving consistent and impactful brand visibility and merchandising across the company's facilities and partner locations. Ensures and executes trade marketing initiatives, strengthening brand presence, and delivering the tangible expression of the brand within the healthcare insurance industry. Collaborates with internal teams and external partners to uphold brand integrity and enhance the member experience through innovative and effective branding and merchandising solutions.

Regular
Exempt

GENERAL DESCRIPTION:

Responsible for driving consistent and impactful brand visibility and merchandising across the company's facilities and partner locations. Ensures and executes trade marketing initiatives, strengthening brand presence, and delivering the tangible expression of the brand within the healthcare insurance industry. Collaborates with internal teams and external partners to uphold brand integrity and enhance the member experience through innovative and effective branding and merchandising solutions.

ESSENTIAL FUNCTIONS:

• Execute and maintain brand visibility across the company facilities, partner clinics, and community locations, ensuring a consistent, high-quality physical brand presence.
• Applies and enforces brand guidelines across all physical touchpoints, including displays and point-of-care materials, to protect brand integrity.
• Leads trade marketing and merchandising initiatives, with a focus on care clubs, partner networks, and member-facing service environments.
• Ensures production, installation, and quality control of all branded and promotional materials through coordination with vendors and agencies.
• Conducts regular brand audits to assess compliance, identify gaps, and recommend improvements for enhancing brand visibility.
• Develops and manages merchandising assets, including design coordination, inventory control, and timely distribution to all trade and partner locations.
• Implements retail-style merchandising initiatives that elevate the member experience across care centers and care clubs.
• Analyzes the effectiveness of trade marketing and branding efforts, delivering data-driven insights and optimization recommendations.
• Supports product launches, campaigns, and experience-enhancement initiatives by providing branded materials and merchandising solutions.
• Works with internal marketing teams and external partners to ensure cohesive execution of brand and trade marketing initiatives, promotional events, and overall execution.
• Guides and supports teams on brand standards, merchandising best practices, and compliant communication in healthcare environments, as required.
• Assists in planning and executing trade marketing events and community activations, ensuring alignment with marketing goals and regulatory requirements.
• Must comply fully and consistently with all company policies and procedures, with local and federal laws as well as with the regulations applicable to our Industry, to maintain appropriate business and employment practices.
• May carry out other duties and responsibilities as assigned, according to the requirements of education and experience contained in this document.

MINIMUM QUALIFICATIONS:

Education and Experience: Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field. At least three (3) years of experience in trade marketing, brand management, or merchandising, preferably within the Healthcare Insurance Industry.

"Proven experience may be replaced by previously established requirements."

Certifications / Licenses: A Driver's License valid in the Commonwealth of Puerto Rico is required. Other: Strong understanding of brand guidelines, visual identity systems, and merchandising principles. Availability to travel to all the island’s municipalities and own a vehicle in good condition.

Languages: Spanish – Intermediate (comprehensive, writing and verbal)
English – Intermediate (comprehensive, writing and verbal)

"We are an Equal Employment Opportunity Employer and take Aff i native Action to recruit Protected Veterans and Individuals with Disabilities."