Field Marketing Specialist

Fernway; Phoenix (AZ); On-site; USD 45,000 - 65,000; Full time

Job summary

Fernway is seeking a motivated Field Marketing Specialist to support the Field Marketing Manager in executing strategic marketing initiatives across the greater Phoenix area. You will ensure top-tier in-store execution, build relationships with retailers and consumers, and provide marketing support to our retail partners.

You will train budtenders, manage incentives, coordinate events and pop-ups, and oversee merchandizing to keep displays on-brand.

Qualifications

• 2+ years of experience in brand marketing, event planning, or a similar role.
• Strong time-management and organizational skills.
• Highly approachable and team-oriented personality.
• Strong attention to detail and a passion for execution.
• Proficiency in Hubspot and/or other CRM platforms.
• Experience with Canva or Adobe Creative Suite is a plus.
• Ability to travel to retail locations and events as needed throughout the greater valley.
• Comfortable with technology and various marketing tools.

Responsibilities

• Support In-Store Execution: Ensure 100% execution of in-store marketing strategies, including displays, merchandising, and promotional setups.
• Manage In-Store Relationships: Build and maintain strong relationships with store staff as primary contact.
• Budtender Training: Conduct regular training sessions to educate budtenders on Fernway products and selling points.
• Retail Store Incentives: Manage incentive programs for budtenders and store teams.
• Merchandising and Display: Oversee product displays and brand standards.
• Promotional Support: Assist with in-store promotions and product launches.
• Swag and Promotional Materials Management: Handle inventory and distribution of swag and materials.
• Event Coordination: Plan and execute events, activations, and pop-ups.
• Collaboration with Sales and Retail Partners: Align field marketing with sales objectives.
• Compliance with Cannabis Regulations: Ensure marketing activities adhere to cannabis regulations.
• Target Work Schedule: Tuesday to Saturday; Flex office/field on Tue/Wed; Field days Thu-Sat.

Skills

Brand marketing

Event planning

Time management

Organizational skills

CRM platforms (HubSpot)

Canva/Adobe Creative Suite

Travel to retail locations

Tech proficiency

Tools

HubSpot

Canva

Adobe Creative Suite

Job description

We are seeking a motivated and detail-oriented Field Marketing Specialist to support our Field Marketing Manager in executing strategic marketing initiatives across the greater Phoenix area. The Field Marketing Specialist will be responsible for ensuring top-tier in-store execution, fostering relationships with retailers and consumers, and providing critical marketing support to our retail partners. This role will be pivotal in driving brand awareness, sales growth, and maintaining strong retail relationships.

Key Responsibilities

• Support In-Store Execution: Ensure 100% execution of in-store marketing strategies, including displays, merchandising, and promotional setups, to maintain consistent brand visibility across all retail partners.
• Manage In-Store Relationships: Build and maintain strong relationships with store staff, acting as the primary point of contact to ensure seamless collaboration, provide support, and address any concerns.
• Budtender Training: Conduct regular training sessions with budtenders to educate them on Fernway products, promotions, and selling points to drive better customer engagement and product knowledge.
• Retail Store Incentives: Manage and track incentive programs to engage and motivate budtenders and store teams to promote and sell Fernway products.
• Merchandising and Display: Oversee the setup, refresh, and maintenance of product displays to ensure they are always up to brand standards.
• Promotional Support: Assist with the execution of in-store promotions and product launches, ensuring that all retail marketing efforts are aligned with brand objectives.
• Swag and Promotional Materials Management: Handle the inventory, distribution, and management of swag and promotional materials, ensuring that all stores are adequately stocked for upcoming events and promotions.
• Event Coordination: Assist in planning and executing events, activations, and pop-ups, including managing logistics, setup, and breakdown, ensuring smooth and successful operations.
• Collaboration with Sales and Retail Partners: Work closely with the commercial sales team and retail partners to align field marketing efforts with sales objectives, driving growth at the store level.
• Compliance with Cannabis Regulations: Ensure that all marketing activities adhere to state and local cannabis regulations and guidelines.
• Target Work Schedule: Tuesday to Saturday’s (Sunday + Monday off)
• Tuesday & Wednesday: Flex (office/field) days to schedule pop ups, organize marketing material, meet with retail marketing partners, account maintenance
• Thursday, Friday & Saturday: Field days focused on visual merchandising, pop-ups, events & trainings

Skills, Knowledge and Expertise

• 2+ years of experience in brand marketing, event planning, or a similar role
• Strong time-management and organizational skills
• Highly approachable and team-oriented personality
• Strong attention to detail and a passion for execution
• Proficiency in Hubspot and/or other CRM platforms
• Experience with Canva or Adobe Creative Suite is a plus
• Ability to travel to retail locations and events as needed throughout the greater valley
• Comfortable with technology and various marketing tools