Field Marketing Specialist - Phoenix AZ

Fernway; Phoenix (AZ); On-site; USD 50,000 - 52,000; Full time

Benefits offered by this job

Health coverage

13 paid holidays

PTO (paid time off)

401(k) with match

Company discount program

Gym membership reimbursements

Job summary

Fernway in Phoenix, AZ is seeking a Field Marketing Specialist to support in-store execution, relationships with retailers and consumers, and marketing programs across the Phoenix metro. You will coordinate visuals, trainings for budtenders, promotions, events, and collaborations with sales to drive brand awareness and sales in partner stores.

This role requires travel across greater valley, strong organizational skills, and proven ability to manage multiple campaigns while adhering to cannabis

Qualifications

• 2+ years of experience in brand marketing or events.
• Strong time-management and organizational skills.
• Able to travel to retail locations and events.
• Proficiency in CRM platforms (HubSpot) and social media.
• Experience with Canva or Adobe Creative Suite.
• Must have AZ driver’s license or AZ ID or US passport.

Responsibilities

• Support In-Store Execution: Ensure 100% execution of in-store marketing strategies.
• Manage In-Store Relationships: Build relationships with store staff and partners.
• Budtender Training: Conduct regular training on Fernway products and promotions.
• Retail Store Incentives: Manage incentive programs for budtenders and staff.
• Merchandising and Display: Oversee product displays to brand standards.
• Promotional Support: Assist with in-store promotions and product launches.
• Swag and Materials: Manage inventory and distribution of promotional materials.
• Event Coordination: Plan and execute events, activations, and pop-ups.
• Collaboration with Sales: Align field marketing with sales objectives.
• Compliance: Adhere to cannabis regulations and guidelines.
• Target Work Schedule: Tue-Sat; Tue/Wed flexible, Thu-Sat field days.

Skills

Brand marketing

Event planning

Time management

Attention to detail

CRM platforms

Social media

Team player

Tools

HubSpot CRM

Canva

Adobe Creative Suite

Job description

Field Marketing Specialist - Phoenix AZ

Department: Marketing

Employment Type: Full Time

Location: Greater Phoenix

Compensation: $50,000 - $52,000 / year

Description

We are seeking a motivated and detail-oriented Field Marketing Specialist to support our Field Marketing Manager in executing strategic marketing initiatives in the Phoenix AZ metro area. The Field Marketing Specialist will be responsible for ensuring top-tier in-store execution, fostering relationships with retailers and consumers, and providing critical marketing support to our retail partners. This role will be pivotal in driving brand awareness, sales growth, and maintaining strong retail relationships.

Key Responsibilities

• Support In-Store Execution: Ensure 100% execution of in-store marketing strategies, including displays, merchandising, and promotional setups, to maintain consistent brand visibility across all retail partners.


• Manage In-Store Relationships: Build and maintain strong relationships with store staff, acting as the primary point of contact to ensure seamless collaboration, provide support, and address any concerns.


• Budtender Training: Conduct regular training sessions with budtenders to educate them on Fernway products, promotions, and selling points to drive better customer engagement and product knowledge.


• Retail Store Incentives: Manage and track incentive programs to engage and motivate budtenders and store teams to promote and sell Fernway products.


• Merchandising and Display: Oversee the setup, refresh, and maintenance of product displays to ensure they are always up to brand standards.


• Promotional Support: Assist with the execution of in-store promotions and product launches, ensuring that all retail marketing efforts are aligned with brand objectives.


• Swag and Promotional Materials Management: Handle the inventory, distribution, and management of swag and promotional materials, ensuring that all stores are adequately stocked for upcoming events and promotions.


• Event Coordination: Assist in planning and executing events, activations, and pop-ups, including managing logistics, setup, and breakdown, ensuring smooth and successful operations.


• Collaboration with Sales and Retail Partners: Work closely with the commercial sales team and retail partners to align field marketing efforts with sales objectives, driving growth at the store level.


• Compliance with Cannabis Regulations: Ensure that all marketing activities adhere to state and local cannabis regulations and guidelines.


• Target Work Schedule: Tuesday to Saturday's (Sunday + Monday off)
  
  
  
  • Tuesday & Wednesday: Flex (office/field) days to schedule pop ups, organize marketing material, meet with retail marketing partners, account maintenance
  
  
  • Thursday, Friday & Saturday: Field days focused on visual merchandising, pop-ups, events & trainings
  
  
  
  

Skills, Knowledge and Requirements

• 2+ years of experience in brand marketing, event planning, or a similar role


• Strong time-management and organizational skills


• Highly approachable and team-oriented personality


• Strong attention to detail and a passion for execution


• Proficiency in Hubspot and/or other CRM platforms


• Social media proficiency (Instagram, Facebook, LinkedIn)


• Experience with Canva or Adobe Creative Suite is a plus


• Ability to travel to retail locations and events as needed throughout the greater valley


• Comfortable with technology and various marketing tools

Must have one of the following:

• AZ driver's license


• AZ identification card


• Valid FA Card


• U.S. passport

Experience the Fernway Advantage

• Generous annual leave: 13 paid holidays and up to 3 weeks PTO (hourly and salaried staff alike)


• Comprehensive health coverage: company-sponsored health, dental, and vision insurance


• Extra benefits: PSL, FSA, HSA, disability, paid parental leave, volunteer days, life insurance, 401(k) with match, discounted pet insurance, company discount program, and gym membership reimbursements, paid lunches