Field Marketing Specialist

Sanas; Palo Alto (CA); On-site; USD 100,000 - 150,000; Full time

Job summary

Sanas, a rising AI startup in Silicon Valley, seeks an Event Marketing Specialist to drive our global event strategy across field programs and major conferences.

You will partner closely with Sales, Marketing, Customer Success and Executive Leadership to create memorable experiences that drive business impact, including executive dinners, webinars, and customer events. This role requires exceptional project management, creativity, and the ability to thrive in a fast-paced startup.

Qualifications

• Experience leading large-scale B2B SaaS or technology events.
• Strong ability to manage multiple events simultaneously.
• Experience collaborating with Sales, Product, Customer Success and leadership.

Responsibilities

• Support execution of Sanas' global event marketing strategy.
• Plan and manage in-person and virtual events from concept to completion.
• Own event budgets, forecasting, vendor management, contracts, and ROI reporting.
• Collaborate with Product Marketing and Demand Generation on messaging and campaigns.
• Work with Sales to maximize pipeline around events.
• Coordinate executive participation, speaking engagements, and VIP experiences.
• Manage trade shows, sponsorships, roundtables, and field events.
• Lead logistics: venue, travel, booth design, collateral, giveaways, shipping, onsite ops.
• Measure event performance: attendance, engagement, pipeline, revenue, ROI.
• Develop scalable event processes and playbooks as the company grows.
• Support internal events like sales kickoffs and leadership meetings.

Skills

Event marketing management

Cross-functional collaboration

Budget & ROI analysis

Vendor management

Project management

Stakeholder management

Job description

Sanas is pioneering the future of human communication. Founded by a team of Stanford researchers and entrepreneurs with deep industry experience, Sanas has developed the world's first real-time speech AI platform capable of accent translation, noise cancellation, speech enhancement, cross-language communication, and more.

Sanas makes conversations clearer, more inclusive, and more effective, removing barriers that prevent people from being understood, regardless of accent, background noise, or native language.

Sanas is currently one of the fastest growing startups in Silicon Valley, growing from $16M to $50M ARR in 2025. The company's core business is profitable and is on track to end 2026 with >$120M ARR. Our team combines deep expertise in model innovation and systems engineering with a design-minded product engineering culture to build and ship cutting-edge AI models and experiences — entirely in-house.

Sanas is a 130 person team, established in 2020. In this short span, we've successfully secured over $100 million in funding. Our innovation has been supported by the industry's leading investors, including Insight Partners, Google Ventures, Quadrille Capital, General Catalyst, Quiet Capital, and other influential investors. Our reputation is further solidified by collaborations with numerous Fortune 100 companies. With Sanas, you're not just adopting a product; you're investing in the future of communication.

If you’re looking to have a significant role in roadmapping and driving technical directions, if you’re looking to deploy challenging and big ideas without much overhead or slowness, if you're looking to leave your mark on an ambitious, generational mission to change how the worlds thinks about speech + AI, then Sanas is a well-suited place for you.

About the Role

As the Event Marketing Specialist, reporting to the Program Lead, Experiential Marketing and Demand Generation, you will help drive Sanas' event strategy across field marketing programs and internal events including major industry conferences, customer and partner events, executive dinners and webinars. You'll partner closely with Sales, Marketing, Customer Success and Executive Leadership to create memorable experiences that drive business impact.

This is a highly cross-functional role that requires exceptional project management, creativity, attention to detail, and the ability to thrive in a fast-paced startup environment.

What You'll Do

• Support execution of Sanas' global event marketing strategy.
• Plan and manage all aspects of in-person and virtual events from concept through execution.
• Own event budgets, forecasting, vendor management, contracts, and ROI reporting.
• Partner with Product Marketing and Demand Generation to develop event messaging, campaigns, and promotional strategies.
• Work closely with Sales to maximize pipeline generation before, during, and after events.
• Coordinate executive participation, speaking engagements, customer meetings, and VIP experiences.
• Manage trade shows, sponsorships, executive roundtables, customer advisory boards, and field events.
• Lead logistics including venue selection, travel, booth design, collateral, giveaways, shipping, and onsite operations.
• Measure event performance through attendance, engagement, pipeline creation, influenced revenue, and ROI.
• Build scalable event processes and playbooks as the company grows.
• Support internal events including sales kickoffs, company offsites, and leadership meetings.

What We're Looking For

• 5+ years of event marketing or event management experience within a high-growth B2B SaaS or technology company.
• Proven experience managing large-scale conferences and customer-facing executive events.
• Strong project management and organizational skills with the ability to manage multiple events simultaneously.
• Experience working cross-functionally with Sales, Marketing, Product, Customer Success, and Executive teams.
• Strong vendor management and contract negotiation experience.
• Experience managing event budgets and measuring event ROI.
• Excellent communication and stakeholder management skills.
• Comfortable working in a fast-paced, rapidly evolving startup environment.
• Willingness to travel up to 30%.

Preferred Qualifications

• Experience in AI, enterprise software, cloud, communications, or contact center technology.
• Experience supporting executive speaking engagements and customer events.
• Familiarity with GTM tools: Salesforce, HubSpot, Clay, Claude, Superside, Asana.