Digital Marketing Lead

Freshworks; Boston (MA); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Dental insurance

Medical insurance

Vision insurance

Disability insurance

Life insurance

Equity + ESPP

Flexible PTO

Flexible spending

Commuter benefits

Wellness benefits

Adoption and parental leave

Job summary

Freshworks is seeking a hands-on Digital Marketing Lead to join our growing Marketing team in Boston. The role focuses on building, launching, testing, and optimizing digital campaigns that support pipeline and revenue across paid media, email, web, and other channels.

You’ll collaborate with Product Marketing, Sales, Marketing Operations, Brand, and RevOps in a fast-paced SaaS environment, using data to improve performance and experiment with AI-driven ideas.

Qualifications

• 3-5 years of hands-on B2B marketing, demand generation, or campaign marketing experience.
• Experience executing multi-channel digital campaigns from build and launch through optimization and reporting.
• Hands-on experience with LinkedIn Ads, Google Ads/SEM, Paid social, Display/programmatic, Email marketing.

Responsibilities

• Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email.
• Execute integrated campaigns that support new logo acquisition, pipeline, and revenue.
• Build audience segments and support targeted and account-based campaigns.
• Partner with Product Marketing to bring messaging, landing pages, creative, and campaign content to market.
• Monitor campaign performance and make ongoing optimizations based on engagement, conversion, and pipeline results.
• Run A/B tests across messaging, creative, audiences, landing pages, and digital experiences.
• Work with Marketing Operations, RevOps, Sales, and Analytics to support campaign tracking, reporting, and attribution.
• Coordinate with agencies and vendors needed to support campaign execution.
• Use AI-powered tools to improve campaign building, reporting, personalization, and team efficiency.
• Share learnings and recommendations to improve future performance.

Skills

B2B marketing

Campaign management

Multi-channel marketing

Data-driven decision making

Collaboration with cross-functional

Project management

Tools

Marketo

Salesforce

Demandbase

6sense

Job description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations.

Fresh vision. Real impact. Come build it with us.

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations.

Fresh vision. Real impact. Come build it with us.

Job Description

We're looking for a hands-on Digital Marketing Lead to join our growing Marketing team. This role is ideal for someone who enjoys being in the work: building, launching, testing, and optimizing digital campaigns that support pipeline and revenue.

You’ll execute end-to-end campaigns across paid media, email, web, and other digital channels while partnering closely with Product Marketing, Sales, Marketing Operations, Brand, and RevOps. We're looking for someone who is proactive, detail-oriented, eager to learn, and comfortable moving quickly in a fast-paced SaaS environment.

If you enjoy experimenting with new ideas, using data to improve performance, and finding smarter ways to work with AI, we'd love to meet you.

What You’ll Do:

• Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email
• Execute integrated campaigns that support new logo acquisition, pipeline, and revenue
• Build audience segments and support targeted and account-based campaigns
• Partner with Product Marketing to bring messaging, landing pages, creative, and campaign content to market
• Monitor campaign performance and making ongoing optimizations based on engagement, conversion, and pipeline results
• Run A/B tests across messaging, creative, audiences, landing pages, and digital experiences
• Work closely with Marketing Operations, RevOps, Sales, and Analytics to support campaign tracking, reporting, and attribution
• Coordinate with agencies and vendors needed to support campaign execution
• Use AI-powered tools and workflows to improve campaign building, reporting, personalization, and team efficiency
• Share learnings and recommendations that help improve future campaign performance

Qualifications

• 3-5 years of hands-on B2B marketing, demand generation, or campaign marketing experience
• Experience executing multi-channel digital campaigns from build and launch through optimization and reporting
• Hands-on experience with some combination of:
  • LinkedIn Ads
  • Google Ads/ SEM
  • Paid social
  • Display or programmatic advertising
  • Email marketing
• Comfortable working with campaign performance data and using insights to make optimizations
• Experience collaborating with Product Marketing, Sales, Marketing Operations, Creative, or Analytics teams
• Strong project management skills and attention to detail
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Strong written communication skills and willingness to learn new tools and channels quickly
• Experience with Marketo, Salesforce, Demandbase, 6sense, or other marketing/ABM platforms is a plus
• Experience using AI tools to support campaign execution, reporting, research, or personalization is a plus

Additional Information

Please note this is a hybrid role with onsite expectations of 3x/week (Tues - Thurs) from our Downtown Boston, MA office.

The annual base salary range for this position is $110,000 - $130,000. This role is also eligible for a target bonus.

Compensation is based on a variety of factors, including but not limited to location, experience, job-related skills, and level. Freshworks offers multiple options for dental, medical, vision, disability, and life insurance. Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.