Field Marketing - Senior Manager / Associate Director

OhioX; Columbus (OH); Hybrid; USD 100,000 - 175,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Flexible PTO

Retirement programs

Charitable giving program

Job summary

Veeva Systems is seeking a Senior Manager / Associate Director of Field Marketing to lead integrated marketing strategies, ABM programs, and cross-functional initiatives that build awareness and drive demand. You will partner with Sales and Product Marketing to craft programs, nurture pipeline, and optimize outcomes in a fast-growing software environment.

The role emphasizes strong communication, project management, and data-driven decision making, with flexibility to work from home or in-office

Qualifications

• 10+ years of enterprise software marketing experience.
• Exceptional communication, writing, and organizational skills.
• Very high attention to detail and well organized.
• Proficient in Word, PowerPoint, and Excel.
• Experience with Marketo and marketing automation platforms.
• Growth mindset and team player with a positive attitude.
• Experience with ABM programs and cross-functional collaboration.

Responsibilities

• Own integrated marketing strategy and partner with cross-functional teams on objectives and themes.
• Create integrated marketing programs and communications for target buyers and influencers.
• Nurture and educate key contacts within target accounts to drive pipeline.
• Design and execute 1:Few ABM initiatives.
• Track, analyze, and optimize programs and ABM initiatives.
• Identify opportunities to improve programs and ABM effectiveness through audience segmentation and marketing techniques.
• Collaborate with Sales, Strategy, Product Marketing, Creative Services, Customer Marketing, and Marketing Ops.
• Build and maintain a complete and accurate account and contact database.

Skills

Enterprise software marketing

Communication

Writing

Organizational skills

Time management

Social media marketing

ABM

Marketing automation

Tools

Microsoft Word

Microsoft PowerPoint

Microsoft Excel

Marketo

Sigma

Job description

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation, legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

Veeva is seeking a Senior Manager / Associate Director of Field Marketing. This is a great opportunity for someone who is looking to learn from and contribute to a high-caliber team at a high-growth company. You can make a real impact across many areas within the organization, including: communications, demand generation, digital events, and digital marketing. If you are smart, resourceful, results-driven, strive for excellence, and thrive in a fast-paced environment, this could be a great role for you.

What You’ll Do

• Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes
• Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers
• Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
• Design & execute 1:Few Account-Based Marketing (ABM) initiatives
• Track, analyze, and optimize programs and ABM initiatives
• Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
• Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
• Build and maintain a complete and accurate account and contact database

Requirements

• 10+ years of enterprise software marketing experience
• Exceptional communication, writing, and organizational skills
• Well organized with very high attention to detail
• Expert in Microsoft Word, PowerPoint, and Excel
• Self-directed and able to manage multiple projects under aggressive timelines and expectations
• Proficient in delivering content via social media tools, including LinkedIn and Twitter
• Working knowledge of Sigma, and marketing automation platform experience (Marketo)
• Growth minded and a team player with a positive attitude

Nice to Have

• Experience in administration, project coordination, and marketing operations
• Experience in a high growth software or technology company

Interviewing with Veeva

We value your time and believe in a transparent hiring process. Here is the process you can expect.

• Within 3 days, you will receive a link to a personality assessment administered by a third party.
• Once you complete the assessment, our team will review your full application package and follow up via email with our decision.
• If moving to the interview stage, the process is as follows:
  1. A conversation with the hiring manager
  2. A practical case exercise
  3. A final conversation with our group's Senior Leader.
• Once all interviews are complete, the manager will be in touch with a final decision.

Perks & Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program

Compensation

• Base pay: $100,000 - $175,000
• The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [e-mail].