Field Marketing Representative- Southern California (Cannabis Industry)

Claybourne Co.; California; On-site; USD 34,000 - 39,000; Full time

Job summary

Claybourne Co. is seeking a Field Marketing Representative based in Southern California to execute brand strategy at the retail level, with a strong emphasis on merchandising, in-store visibility, and customer engagement.

This role combines brand ambassador duties with hands-on retail execution, driving sell-through through compelling product presentation, store relationships, education, and successful launches across California accounts, with regular field visits and travel.

Qualifications

• Experience in field marketing, brand ambassador work, merchandising, or retail execution.
• Willingness to travel frequently across Southern California; valid driver's license required.
• Excellent communication and relationship-building skills; highly organized and proactive.

Responsibilities

• Execute in-store merchandising standards and maintain displays to maximize visibility.
• Conduct store visits and audits to ensure brand standards and placement.
• Identify opportunities to improve shelf positioning and secure secondary placements.
• Install and restock branded assets and promotional materials.
• Provide insights on retail trends and report store visit findings.

Skills

Field marketing

Merchandising

Retail execution

Travel frequently

Communication

Territory management

Driver's license

Vehicle ownership

Job description

Base Location: Southern California | Field Based | Frequent travel throughout California as required

Reports to: Sr. Trade Marketing Manager

FLSA Status: Hourly/non-exempt

Employment Status: Regular/full-time

Job Level: Associate

Pay Range: $25.00/hour - $28.00/hour

Who We Are

We are Claybourne, one of the largest and fastest growing cannabis brands in California. Our team is known for being highly dedicated to our retail partners and consumers while going above and beyond with flower quality, flower consistency and innovative new product development. We are seeking a Field Marketing Representative based in Southern California to join our dynamic team.

Website: https://www.claybourneco.com/

Role Overview

The Field Marketing Representative is responsible for executing brand strategy at the retail level, with a strong emphasis on merchandising, in-store visibility, and customer engagement. This role combines brand ambassador responsibilities with hands-on retail execution to ensure products are presented effectively and consistently across accounts.

This individual will act as the face of the brand in-market-driving awareness, strengthening retail partnerships, and supporting sell-through through best-in-class merchandising and education.

Key Responsibilities

Merchandising & Retail Execution

• Execute and maintain in-store merchandising standards, including displays, shelving, planograms, and point-of-sale materials to maximize brand visibility.
• Conduct regular store visits and audits to ensure brand standards, and product placement.
• Identify opportunities to improve shelf positioning, expand facings, and secure secondary placements (digital, end caps, feature displays, etc.).
• Install, maintain, and restock branded assets and promotional materials.
• Track and report on merchandising conditions, competitive presence, and retail insights.
• Ensure compliance with retailer guidelines and applicable industry regulations.

Brand Representation & Retail Engagement

• Build strong relationships with retail staff, store managers, and key in-store contacts.
• Educate retail teams on product features, benefits, and sales techniques.
• Enthusiastically represent the brand with professionalism, energy, and consistency in all interactions.
• Support new product launches and promotional rollouts at the store level.

Events & Activations

• Execute in-store demos, activations, and promotional events.
• Represent the brand at both cannabis and non-cannabis events, trade shows, retail and community activations.
• Ensure all activations align with brand standards and industry regulations.

Field Intelligence & Reporting

• Provide insights on competitive activity, pricing, promotions, and retail trends.
• Maintain accurate and on-time reporting on store visits, merchandising updates, and activation results.
• Track KPIs such as distribution, display compliance, and execution quality.

Cross-Functional Collaboration

• Partner with Sales to support account growth through brand presence and promotional execution in-store.
• Help support Marketing on campaign rollouts, product highlights, and feedback from the field.

Required

• Experience in field marketing, brand ambassador work, merchandising, or retail execution. Cannabis sales experience preferred but not required but must be comfortable working with and around cannabis.
• Work schedule is Tuesday - Saturday. Weekends are a requirement.
• Strong understanding of retail environments and merchandising fundamentals.
• Excellent communication and relationship-building skills.
• Highly organized, self-motivated, and able to manage a large territory independently.
• Ability and willingness to travel frequently across Southern California.
• This is a field-based position requiring frequent travel to customer accounts. Candidates must have reliable transportation, a valid driver's license, and maintain automobile insurance that meets legal requirements.
• This position requires the ability to sit for extended periods of time.
• Must be able to safely and reliably travel to customer locations as required by the position.
• Employment is contingent upon successful completion of a background check, conducted in accordance with applicable law.

Preferred

• Experience working with multi-location retail accounts.
• Background in executing retail promotions, displays, or visual merchandising.

Skills & Competencies

• Strong eye for visual presentation and merchandising detail.
• Relationship-driven with a customer-first mindset.
• Proactive and solutions-oriented.
• Excellent time and territory management.
• Comfortable working in a fast-paced, evolving environment.