Field Marketing Representative

Insperity; Kingwood (WV); On-site; USD 42,000 - 65,000; Full time

Benefits offered by this job

Flexible work options

Paid time off

Top-tier benefits

Job summary

Insperity is seeking a Field Marketing Representative to grow targeted vertical partnerships through brand representation and engagement. You will support BPA sales efforts by delivering high-quality engagement and opportunity generation, coordinating with teams on pre-, at-, and post-event activities to build brand awareness and qualified discovery calls.

You’ll develop email and mail campaigns, research prospect data, and cultivate relationships with external vendors and industry partners to

Qualifications

• Background in phone prospecting or C-level communications.
• Strong written, verbal, listening skills with the ability to gain trust.
• Knowledge of Insperity’s sales process, products and services (training provided).
• Sales experience is preferred.
• Self-motivated, competitive and goal-driven.
• Detail-oriented with strong organizational skills.
• Computer literacy with Salesforce, MS Office Suite and Zoom.

Responsibilities

• Develops email, direct mail, and other marketing programs tailored to events and partnerships.
• Collaborates with internal and external stakeholders on partner event engagement and sales/marketing activities.
• Attends pre- and post-event meetings to stay informed on requirements and policies.
• Manages CRM data entry, cadence execution, and lead assignment per sales rules.
• Assists with booth setup/teardown, logistics, attendee engagement, and data collection.
• Maintains a shared database of activity and reports on event outcomes.

Job description

Insperity provides the most comprehensive suite of scalable HR solutions available in the marketplace with an optimal blend of premium HR service and technology. With more than 90 locations throughout the U.S., Insperity is currently making a difference for thousands of businesses and communities nationwide.Behind our success is the unshakeable belief in the value of our people. We value diversity, inclusivity and a sense of belonging. We celebrate work and life events, and we partner with our clients and communities to make great things happen.We’ve earned recognition time and again as a top place to work—named among the best by respected organizations like Glassdoor and U.S. News & World Report. We’re also proud to be recognized for one of the country’s Top 50 Midsize Early Talent Programs through RippleMatch’s Campus Forward Awards. There’s never been a better time to be part of Insperity, and our best work is still ahead. Learn more at Insperity.com.Why Insperity?Flexibility: Over 80% of Insperity’s jobs have flexibility. We want your time to have balance, whether it’s spent with coworkers, clients, family or your community.Career Growth: Insperity provides many ways to grow with the company. We offer continuous learning programs, mentorship opportunities and ongoing training.Well-Being: Our total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more. We take care of our people so that you can do your best work.Field Marketing RepresentativeSUMMARYThis position is responsible for the development and growth of targeted vertical partnerships through brand representation and engagement. Supports Business Performance Advisor’s (BPA) sales efforts through ongoing efforts towards the delivery of high-quality engagement and opportunity generation.ResponsibilitiesCollaborates and coordinates with key internal and external stakeholders on partner event engagement as well as Sales and Marketing & Business Development events, including pre-event, at-event, and post-event engagement/communication strategies and tactics in efforts towards building brand awareness, compelling interest, and establishing qualified discovery call opportunities for assignment to Business Performance Advisors.Attends and participates in a variety of meetings (pre & post event) to maintain a specific level of knowledge pertaining to new developments, requirements, and policies of all events.Develops email, direct mail, and other marketing and sales programs that relate to marketing/business development, partner engagement, and sales requirements, as directed and is responsible for personalizing each of these actions per event.Researches prospect data and information using a variety of internal and external tools.Builds and cultivates prospect/partner relationships through engagement activities to support sales opportunity progression and increased conversion.Utilizes the company Customer Relationship Management (CRM) ensuring timely and proper event/partner data entry, cadence execution, and lead assignment as dictated by established sales rules of engagement.Assists in the organization and facilitation of partner and Sales and Marketing & Business Development events including logistics, booth set-up assembly/teardown, professional representation, attendee engagement, data collection, and reconciliation.Assists with inventory levels of tradeshow booth supplies, materials, collateral, etc., and assists with restocking as needed.Builds, updates, and maintains team database of all activity, including discovery calls set, in a shared repository for stakeholder visibility.Reports on clients met at events and coordinates with appropriate teams (service and client marketing) for potential service issues and client testimonials.Ensures knowledgeable and professional brand representation aligned with company mission and values.Maintains commitment to the successful achievement of team and organizational goals through a desire to participate with and help other members of the team.Maintains knowledge of products, services, competitive activity, and other general business information of interest to prospects and clients.Builds strong and strategic relationships with external vendors, associations, and industry partners at Company events.Background in phone Prospecting or C-level communications.Strong and effective written, verbal/conversational, and listening skills with the ability to gain trust and interest of contacts.Knowledge of Insperity’s sales process, products, and services (training provided).Sales experience is preferred.Highly motivated self-starter with a competitive personality and drive to exceed goals.Detail-oriented with strong organizational skills.Computer literate (i.e., Salesforce, MS Office Suite, Zoom, etc.) with the ability to quickly learn other computer applications as needed.QualificationsHigh School Diploma or equivalent is required. Bachelor’s Degree is preferred.Three to five years inside sales or related work experience is preferred. Business-to-Business phone prospecting to C-level executives is preferredTRAVEL REQUIREMENTSTravels: Yes, up to 50% of time.At Insperity, we celebrate the diversity of our employees and our leadership. Insperity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.