Field Marketing Manager-New School Support

Primrose Schools; Atlanta (GA); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401k with company matching up to 3.5%

Life insurance

Employee Assistance Program

Tuition reimbursement

Job summary

Primrose Schools seeks a Field Marketing Manager, New Schools, to be the marketing partner for new franchise locations from contract signing through grand openings and early ramp-up. You will guide owners on pre-opening plans, digital setup, and local activity while ensuring brand standards and measurable growth.

You will collaborate with cross-functional teams, provide coaching, track milestones, and maintain strong relationships with franchise owners, traveling up to 30% as needed.

Qualifications

• 5–8+ years of marketing experience in local marketing, field marketing, franchising, or a multi-location business environment.
• Experience supporting new store or franchise openings strongly preferred.
• Strong understanding of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media strategy.
• Demonstrated ability to build credibility and strong working relationships with business owners, operators, or client partners.
• Excellent communication and consultation skills, with the ability to translate marketing strategy into clear, practical recommendations.
• Strong organizational skills with the ability to manage a high-volume portfolio, multiple priorities, and competing deadlines.
• Comfort interpreting marketing performance data and using insights to guide decisions and improve outcomes.
• Self-directed, proactive mindset with strong ownership and accountability for assigned markets and relationships.
• Ability to travel up to 30% of the time within the assigned region for school visits, owner meetings, and local events.

Responsibilities

• Serve as the primary marketing contact for new Franchise Owners from contract signing through grand opening and ramp-up, building a trusted advisor relationship.
• Guide Franchise Owners through the pre-opening marketing process, including naming, local planning, digital setup, and grand opening planning.
• Provide hands-on marketing coaching translating Local School Marketing Playbook guidance into actionable steps.
• Track pre-opening milestones, hold owners to deliverables, and flag risks when timelines slip.
• Coordinate with internal partners to ensure digital infrastructure, local listings, and launch campaigns are in place before opening day.
• Maintain brand standards, review assets, and provide timely feedback.
• Identify and elevate brand compliance risks to leadership and cross-functional partners.
• Build strong relationships with Franchise Owners through calls, virtual meetings, and in-market visits.
• Gather field feedback and local insights to improve programs across the organization.

Skills

Local marketing

Field marketing

Franchising

Digital marketing channels

Paid search

Paid social

Local SEO

Google Business Profile

Social media strategy

Relationship building

Communication

Organizational skills

Data-driven decisions

Travel readiness

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Job description

What a Difference

At Primrose, our mission -

Benefits:

• Health insurance
• Paid time off
• 401(k)
• 401(k) matching
• Competitive salary
• Dental insurance

What a Difference

At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know. We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.

What You Will Do

As the Field Marketing Manager, New Schools you will serve as the dedicated marketing partner for new Primrose Schools franchise locations, supporting Franchise Owners from contract signing through grand opening and into the early ramp-up phase. You will work directly with new Franchise Owners to execute pre-opening marketing plans, build community presence, and drive inquiry and enrollment growth from day one. In this role, you will blend marketing expertise, relationship management, and accountability to ensure new Franchise Owners have the practical guidance, tools, and support they need to launch successfully while maintaining brand standards. This role reports to the Senior Manager, Field Marketing, New Schools.

New School Opening Support

• Serve as the primary marketing contact for new Franchise Owners from contract signing through grand opening and the ramp-up period, building a trusted advisor relationship from the start.
• Guide Franchise Owners through the pre-opening marketing process, including school naming, local community planning, digital setup, and grand opening planning, following established timelines and expectations.
• Provide hands-on marketing coaching to new Franchise Owners, translating Local School Marketing Playbook guidance into concrete, prioritized action steps appropriate for their opening stage.
• Track pre-opening marketing milestones, hold Franchise Owners accountable to key deliverables at each phase, and proactively flag risks when timelines are at risk.
• Coordinate with internal cross-functional partners to ensure new schools have the right digital infrastructure, local listings, and launch campaigns in place before opening day.

Brand Compliance & Channel Quality

• Ensure local marketing activity across the assigned portfolio meets brand standards, franchise agreement requirements, and established marketing guidelines.
• Review Franchise Owner‑submitted creative assets, vendor selections, and event plans prior to launch, providing timely and constructive feedback.
• Identify and elevate recurring concerns, brand misuse, or compliance risks to leadership and cross-functional partners in accordance with established processes.
• Maintain accurate approval records, plan documentation, and compliance tracking in partnership with internal operations and support teams.

Franchise Owner Relationship Management

• Build strong, trusted relationships with Franchise Owners by becoming a proactive marketing partner they rely on for guidance and support.
• Conduct regular touchpoints through calls, virtual meetings, and periodic in-market visits to strengthen engagement and drive results.
• Respond to Franchise Owner questions and requests with urgency and professionalism, engaging subject matter experts when specialized support is needed.
• Partner with New School Support Coach to drive school performance and address business needs.
• Gather and share field feedback, local market insights, and successful practices with the broader marketing team to improve programs and resources systemwide.

Who We Are Looking For

• 5–8+ years of marketing experience in local marketing, field marketing, franchising, or a multi‑location business environment; experience supporting new store or franchise openings strongly preferred.
• Strong understanding of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media strategy.
• Demonstrated ability to build credibility and strong working relationships with business owners, operators, or client partners.
• Excellent communication and consultation skills, with the ability to translate marketing strategy into clear, practical recommendations.
• Strong organizational skills with the ability to manage a high-volume portfolio, multiple priorities, and competing deadlines.
• Comfort interpreting marketing performance data and using insights to guide decisions and improve outcomes.
• Self‑directed, proactive mindset with strong ownership and accountability for assigned markets and relationships.
• Ability to travel up to 30% of the time within the assigned region for school visits, owner meetings, and local events.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

What You Will Get

• Commission or bonuses based on personal and company performance.
• 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
• Full-time team members are eligible for health, dental and vision insurance
• 401k with company matching up to 3.5% and company provided life insurance
• Employee Assistance Program

Flexible work from home options available.