Director, Digital Marketing

Arctic Wolf Networks, Inc.; Eden Prairie (MN); On-site; USD 15,000 - 244,000; Full time

Benefits offered by this job

Equity

401k match

Paid time off

Training programs

Comprehensive benefits

EAP

Parental leave

Job summary

Arctic Wolf seeks a strategic, results-driven Director of Digital Marketing to own the vision and performance of our digital programs. You will lead a team, shape the paid media, SEO, and digital experience strategy, and partner with regional marketing, sales, and executive leadership to drive pipeline and revenue.

Reporting to the VP of Global Acquisition Marketing, you will own multi-channel programs, optimize landing pages and user journeys, and champion a data-driven culture across the

Qualifications

• 12+ years in digital marketing with strong GTM strategy, website optimization, and analytics.
• 5+ years leading and developing digital marketing teams, including hiring and career development.

Responsibilities

• Own the strategy, budget and multi-year roadmap for all digital advertising channels (paid search, display, ABM/programmatic, paid social).
• Lead a team of digital marketing managers and specialists, including coaching and career development.
• Manage external agencies, contracts, and performance against pipeline goals.
• Partner with SEO/SEM and creative teams to align organic and paid strategy across shared goals.

Skills

Budget management

Executive presentation

Audience targeting

Inbound marketing

Analytics tools

Tools

Google Analytics

Marketing automation

SEO/SEM

Job description

At Arctic Wolf, you won’t just watch the cybersecurity industry evolve – you'll help lead the change. Our global Pack is made up of people who thrive on solving hard problems, moving fast, and building technology that protects organizations around the world. We’re proud to be recognized by Forbes, CNBC, Fortune, CRN, Gartner Peer Insights and IDC MarketScape – but what matters most is the work behind it: delivering real outcomes for customers through award winning innovation like our Aurora Platform. If you’re looking for meaningful work, smart teammates and the chance to make a real impact in a high-growth company that’s redefining security operations, Arctic Wolf is the right place for you. Our mission is simple: End Cyber Risk. We’re looking for a Director, Digital Marketing to be a part of making this happen.

About the Role

We are seeking a strategic, results-driven Director, Digital Marketing to own the vision, roadmap, and performance of Arctic Wolf's digital marketing organization. This role sets the strategy for paid media, SEO and digital experience investment, leads a team of digital marketing managers, and partners with regional marketing, sales, channel, and executive leadership to align digital investment with pipeline and revenue goals. The director represents digital marketing in senior leadership forums and is accountable for the measurable business outcomes of the digital program. This role reports to the VP of Global Acquisition Marketing.

Responsibilities

• Own the strategy, budget, and multi-year roadmap for all digital advertising channels, including paid search (Google/Bing), display, ABM/programmatic, and paid social, and hold the team accountable for pipeline and revenue targets.
• Build, lead, and develop a team of digital marketing managers and specialists, including hiring, coaching, performance management, and career development.
• Set the intake and prioritization framework for digital marketing requests, and hold the team accountable for on-time, high-quality delivery.
• Own the relationship, budget, and performance targets for external digital advertising agencies, negotiating contracts and holding agencies accountable to lead and pipeline goals.
• Partner closely and effectively with global SEO and SEM channel owner, campaigns, and digital agencies to align organic and paid strategy across shared pipeline goals, running a regular cross-channel review cadence and holding digital team accountable for aggregate inbound results.
• Partner with digital creative and web development leadership to align on the vision for global website and digital user journey optimization, increasing inbound lead generation and qualified pipeline.
• Champion a data-driven culture, setting standards for testing, auditing, and continually optimizing landing pages, promotions, and messaging across channels.
• Align digital marketing strategy with demand, regional marketing, product marketing, and communications leadership to ensure consistent go-to-market execution regionally and by segment.
• Advise senior leadership on the digital experience strategy for primary audience categories, including customers, prospects, partners, sales, and investors.
• Own documentation, maps, and use cases of digital touchpoints for primary audience categories, and ensure they inform broader marketing strategy.
• Own competitive analysis of digital mix and tactics, translating findings into strategic recommendations for leadership.
• Serve as a strategic leader within the Revenue Marketing organization representing digital marketing in cross-functional planning.

Who You Are

• Proven experience owning multi-million dollar digital media and agency budgets, with accountability for pipeline and revenue outcomes.
• Strong experience presenting digital strategy and performance to senior and executive leadership.
• Strong experience identifying target audiences and devising digital campaigns that engage, inform, and motivate at scale.
• Strong experience developing high-yield digital inbound strategies from search engine marketing to social media to paid media.
• Advanced knowledge of website, marketing automation, digital media, and marketing analytics tools (e.g., Google Analytics, etc.)
• Advanced knowledge of digital advertising strategies and platforms, including Google, Bing, and programmatic.
• Ability to travel up to 15% or less.

Minimum Qualifications

• 12+ years of experience in digital marketing, with a strong track record of results-driven digital go-to-market strategy, website conversion optimization, digital advertising, and analytics.
• 5+ years of experience leading and developing digital marketing managers and teams, including hiring and career development.

Preferred Qualifications

• Experience in business-to-business (B2B) software-as-a-service (SaaS) or cybersecurity marketing.
• Experience managing global digital marketing agency relationships.
• Experience in building in-house digital teams.
• Experience building and scaling A/B, multivariate, and usability testing programs across a team.

On-Camera Policy

To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews. Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers. We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.

About Arctic Wolf

At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2025), Best Places to Work – USA (2021-2025), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024-2026), and Kununu Top Company – Germany (2024-2026). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 10,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.

Our Values

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good. We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here. We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.

Benefits

All wolves receive compelling compensation and benefits packages, including:

• Equity for all employees
• Flexible time off and paid volunteer days
• 401k match
• Training and career development programs
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
• Robust Employee Assistance Program (EAP) with mental health services
• Fertility support and paid parental leave

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law.

Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities.

All wolves are welcome to join the Arctic Wolf pack, with compelling compensation packages, benefits, and equity for employees.

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law.

Security Requirements

Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes, and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies). Background checks are required for this position. This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations.

The base salary range for this job family is 15,000 to 244,000 USD annually. This range reflects the base pay the company reasonably expects to offer for this position, aligned to the broader job family base pay structure. Actual base pay may vary based on skills, experience, and location, including job family level. In addition to base pay, Arctic Wolf offers variable incentive compensation, new hire equity grants, and a comprehensive benefits package.