Field marketing manager in AI infrastructure

Verda; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

Verda ищет старшего маркетолога по полевой активности, который возьмёт на себя полное владение движением go-to-market в регионе EMEA — от стратегии до исполнения. Ваша роль включает разработку региональной маркетинговой стратегии, календаря и программ ABM совместно с продажами.

Кандидат должен обладать опытом в field marketing, regional marketing и demand generation для B2B-технологий, уметь управлять крупными мероприятиями и владеть инструментами CRM/автоматизации.

Qualifications

• 8+ лет в field marketing, regional marketing или demand generation в enterprise B2B tech.
• Умение определить и владеть региональной маркетинговой стратегией, а не только выполнять задачу.
• Опыт выстраивания отношений на уровне руководителей продаж и влияния на совместное планирование.
• Опыт проведения мероприятий на уровне руководителей и крупных мероприятий, приводящих к pipeline.

Responsibilities

• Определять и владеть стратегией маркетинга в регионе EMEA и формировать воронку продаж.
• Планировать и вести календарь маркетинга: события, программы для руководителей, ABM, demand generation.
• Проводить региональные мероприятия: панели, роуд-шоу, конференции, вебинары и т.д.

Skills

Field marketing

Regional strategy

Sales alignment

ABM expertise

Event management

Vendor negotiation

CRM & marketing automation

Tools

CRM (Salesforce)

Marketing automation

Analytics platforms

Job description

Описание

At Verda, we're building a full-stack AI cloud, covering everything from data centers and hardware to our own cloud platform that the world's leading AI teams use to do serious AI work. We're looking for a senior field marketer to own the EMEA go-to-market motion end to end — from strategy through execution.

Задачи

• Define and own the EMEA field marketing strategy: the regional approach to pipeline generation, in-market presence, and customer engagement, aligned to revenue priorities.
• Build and run an integrated regional marketing calendar spanning field events, executive programs, ABM, and demand generation.
• Plan and execute regional events end to end — executive roundtables, roadshows, conferences, webinars — including theme, logistics, vendor management, sales staffing, follow-up, and reporting.
• Run 1:1, 1:few ABM programs against the region's priority accounts, partnering with Sales on account selection and activating personalized, multi-channel programs to engage buying groups.
• Serve as the primary marketing stakeholder for EMEA sales leadership — co-developing go-to-market plans, aligning marketing investment to revenue priorities, and maintaining direct alignment on account priorities, campaign promotion, and pre/post-event communication.
• Support deal acceleration with targeted programs, and fold Sales feedback back into execution.
• Execute integrated demand generation across digital, events, email, and third-party channels across the full buyer journey; localize global campaigns for EMEA markets.
• Partner with Growth and Business Development on lead‑generating and pipeline‑creation programs.
• Work with the partner marketing function Coordinate across content, partner, and product marketing to deliver cohesive programs against the accounts that matter most.
• Establish measurement frameworks and reporting cadences connecting marketing activity to pipeline, revenue influence, and account expansion; track pipeline, conversion, ROI, and cost‑per‑pipeline, and optimize programs and spend with a test‑and‑learn approach.

Требования

• 8+ years in field marketing, regional marketing, or demand generation in enterprise B2B technology.
• Proven ability to define and own a regional marketing strategy, not just execute against one.
• Track record of building peer‑level relationships with sales leadership and influencing joint planning without direct authority.
• Hands‑on experience running executive engagement programs and field events that deliver measurable pipeline, including larger‑scale events.
• Strong command of ABM, from account selection through multi‑channel activation and measurement.
• Demonstrated negotiation skills with vendors and suppliers.
• Proficiency with CRM, marketing automation, and analytics platforms as supporting tools; comfort using AI workflows to drive scale and efficiency.
• You personally ship the work — programs, briefs, follow‑up, reporting — rather than orchestrating others who do.
• Будет плюсом: Experience shaping field marketing across multiple EMEA sub‑regions simultaneously; Background in cloud, data, AI, or infrastructure platform marketing; Working knowledge of AI/ML infrastructure — training vs. inference, GPU economics — enough to hold your own in a technical conversation and market credibly to a technical buyer; Familiarity with ABM tooling and account engagement platforms; Experience building a regional field function from scratch at an early‑stage, fast‑moving company

Условия

Cash and equity compensation along with local benefits. 40+ nationalities, with 6 different ones on the management team. A real chance to make an impact and work alongside world class engineers, researchers, and partners across the global AI ecosystem.