Field Marketing Manager II — Growth & Partnerships

LifeWorks Restaurant Group; New York (NY); On-site; USD 85,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Parental leave

Job summary

LifeWorks Restaurant Group, part of Aramark's Workplace Experience Group, seeks a Field Marketing Manager II to support clients with product innovation, merchandising and promotions, serving as liaison between Aramark Marketing and client locations.

The role focuses on marketing research, strategic planning, campaigns, events, and relationship building, with opportunities to drive sales and enhance customer satisfaction while adhering to Aramark standards.

Qualifications

• Requires at least 3 years of product, marketing and/or merchandising experience.
• Requires people management experience for at least 2-3 direct reports.
• Requires a bachelor's degree or equivalent experience in business or marketing.
• A proven ability to increase sales and measure the impact/ROI on implementation of programs.
• A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically.
• Must have excellent interpersonal skills including presentation, public speaking and client interaction skills.
• Must be able to efficiently utilize social media and MS Office products to accomplish work tasks.
• Valid driver's license and vehicle.

Responsibilities

• Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis
• Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
• Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs)
• Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing
• Build Relationships with clients, organization department heads and subgroups/ community groups

Skills

Marketing experience

People management

Education

Bachelor's degree in business/marketing

Job description

LifeWorks Restaurant Group, part of Aramark's Workplace Experience Group, seeks a Field Marketing Manager II to support clients with product innovation, merchandising and promotions, serving as liaison between Aramark Marketing and client locations.

The role focuses on marketing research, strategic planning, campaigns, events, and relationship building, with opportunities to drive sales and enhance customer satisfaction while adhering to Aramark standards.