Field Marketing Lead: Growth, Events & Insights

Aramark; Boston (MA); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid time off

Job summary

Aramark in Boston, MA seeks a Field Marketing Manager II to support clients with product innovation, merchandising and promotions, serving as a liaison between Aramark’s Marketing team and client locations to meet needs while upholding standards.

Requires at least 3 years of product, marketing and/or merchandising experience, 2–3 direct reports management, and a bachelor’s degree or equivalent in business or marketing. Occasional evenings and weekends may be required to support events.

Qualifications

• Requires at least 3 years of product, marketing and/or merchandising experience.
• Requires people management experience for 2–3 direct reports.
• Bachelor’s degree or equivalent experience in business or marketing preferred.

Responsibilities

• Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis.
• Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction.
• Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with RFP responses, sales presentations and CBRS.
• Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing.
• Build Relationships with clients, organization department heads and subgroups/ community groups.

Skills

Marketing experience

People management

Sales support

Education

Bachelor’s degree in business or marketing

Tools

MS Office

Job description

Aramark in Boston, MA seeks a Field Marketing Manager II to support clients with product innovation, merchandising and promotions, serving as a liaison between Aramark’s Marketing team and client locations to meet needs while upholding standards.

Requires at least 3 years of product, marketing and/or merchandising experience, 2–3 direct reports management, and a bachelor’s degree or equivalent in business or marketing. Occasional evenings and weekends may be required to support events.