Field Marketing Manager, EMEA

Ema; United States; Remote; USD 92,000 - 145,000; Full time

Job summary

Ema is seeking a Field Marketing Manager to lead the UK and Europe events calendar, collaborating with BDR, Sales, and Product teams. This role requires building and operating end-to-end events across multiple European markets, including London and Paris, with strong project management and scrappy budget handling.

You will drive regional event programs, sponsor selections, and cross-border logistics while ensuring pipeline is generated and fed efficiently to Sales teams.

Qualifications

• 5–7+ years of field marketing, event marketing or demand-gen experience in B2B SaaS or enterprise technology.
• Startup experience is required.
• Knowledge of the European event circuit and markets (London, Paris, DACH, etc.).
• Exceptional project management skills and ability to juggle 5+ events across countries.

Responsibilities

• Regional Event Planning: own UK/Europe event calendar within global strategy and budget.
• Event Execution & Operations: manage end-to-end logistics for conferences, tradeshows and hosted events.
• Pipeline & Sales Alignment: coordinate pre/post-event activities to drive leads and pipeline.
• Cross-Functional Coordination: align with AI Strategy, Product Marketing and Design for on-brand assets.
• Measurement & Optimisation: track leads, pipeline, ROI and optimize program.

Skills

Field marketing

Event marketing

Demand-gen

B2B SaaS

Job description

About Ema

Ema builds AI Employees for HR, IT and Finance. Our AI Employees take on the busy work across the employee experience, from recruiting, onboarding and benefits to IT support, invoice processing and payroll, so people can spend their time on work that needs them. Founded by former executives from Google, Coinbase, Flipkart, and Okta, our team includes engineers from premier tech companies and graduates of Stanford, MIT, UC Berkeley, CMU, and IITs. We are backed by industry leading investors including Accel, Naspers/Prosus, Creaegis, Section32, and angels like Sheryl Sandberg and Dustin Moskovitz. Headquartered in Silicon Valley and with offices in London, Bangalore and Vancouver, Ema is at the frontier of what Agentic AI can do in production. We ship real systems that run real business processes at scale.

Role Overview

We’re looking for a Field Marketing Manager, based in London, to build and run Ema’s on-the-ground presence across the UK and Europe. You’ll cover industry events, tradeshows, executive dinners and sponsored programs in our priority markets: the UK, France, DACH and Benelux, with the Nordics and wider Europe as they grow. You’ll be the connective tissue between our BDR, Sales, AI Strategy, Product Marketing and Design teams, turning live experiences into qualified pipeline. You’ll be Ema’s first field marketer in the region, working alongside our US Field Marketing Manager. Our Marketing Lead sets the global event strategy and budget. Within that, you own the UK and Europe calendar: which events we back, which cities we show up in, and how we run them. Then you execute it. We need someone who thrives in startup environments, moves fast, and doesn’t wait for permission to solve problems. If you’ve built field programs across more than one European market, know how to get scrappy when budgets are tight, and can run a booth in London one week and an executive dinner in Paris the next, we want to talk to you.

Key Responsibilities

Regional Event Planning

• Build and maintain the UK and Europe event calendar within the global strategy and budget set by our Marketing Lead.
• Recommend which conferences, tradeshows and sponsorships to back in each market, based on target accounts, pipeline and cost.
• Know the difference between an event that matters in London and one that matters in Munich or Amsterdam.
• Work with the US Field Marketing Manager to share what works, reuse playbooks and assets, and keep the two programs consistent.

Event Execution & Operations

• Plan, manage and execute end-to-end logistics for industry conferences, tradeshows and Ema-hosted events (executive roundtables, dinners, meetups) across the UK and Europe.
• Manage all on-site operations: booth design, staffing, signage, swag, shipping, A/V, catering and speaker logistics.
• You’re the person who makes sure nothing falls through the cracks.
• Handle the cross-border details that US events don’t have: shipping and customs between the UK and the EU, local venues and suppliers, and GDPR-compliant lead capture.
• Evaluate sponsorship opportunities, negotiate vendor contracts and manage event budgets to maximise ROI.

Pipeline & Sales Alignment

• Work with the BDR team and Sales to align event programming with target accounts and pipeline goals in each market.
• Coordinate pre-event outreach, booth and event activations, and post-event follow-up to drive lead conversion.
• Make sure every event lead reaches Sales quickly and cleanly.
• No leads die on the vine.

Cross-Functional Coordination

• Coordinate with AI Strategists, Product Marketing and Design so demos, collateral and messaging are event-ready, on-brand and right for the local audience.
• Support broader demand-generation campaigns as needed, including regional activations and partner co-marketing events.
• Work across time zones with US-based marketing and leadership, with some early-evening calls.

Measurement & Optimisation

• Track and report on event performance by market (leads generated, pipeline influenced, cost per lead, attendance, deal acceleration) and share insights to improve the program.
• Obsess over what’s working vs. what’s noise, and use data to make the case for where we invest next.

What You Bring

5–7+ years of field marketing, event marketing or demand-gen experience in B2B SaaS or enterprise technology, with a track record of running events in the UK and at least one other European market. Startup experience is required. You’ve built programs, not just inherited them. A working knowledge of the European event circuit and what each market expects, from London tech weeks to Paris and DACH industry shows. Exceptional project management skills. You can juggle 5+ events in different countries and stages at once without dropping a ball. You live in spreadsheets, timelines and run-of-show docs. A roll-up-your-sleeves operator. You’re the person zip-tying cables to a booth at 6 AM, getting a pallet of swag through customs, and sending the recap email before the Eurostar pulls in. Stron