Field Marketing Manager (Central Atlantic)

Abbott Laboratories; Illinois; Remote; USD 97,000 - 195,000; Full time

Job summary

An established industry player is seeking a strategic Field Marketing Manager to drive marketing efforts within the Electrophysiology division. This role involves collaborating with commercial leaders, executing tailored marketing campaigns, and analyzing complex data to achieve revenue targets. You'll be a key resource for the sales team, ensuring product understanding and competency while fostering a positive work environment. Join a company recognized for its commitment to innovation and employee development, where your contributions will directly impact patient care and health outcomes.

Benefits

Free medical coverage

Excellent retirement savings plan

Tuition reimbursement

Career development opportunities

Diversity and inclusion initiatives

Qualifications

• 5+ years in healthcare, life sciences, or technology products.
• Experience with medical device marketing and product portfolios.

Responsibilities

• Achieve revenue and profit targets for the EP franchise.
• Execute tailored marketing campaigns and assist in content creation.
• Train local teams and analyze data for campaign effectiveness.

Skills

Healthcare industry experience

Marketing strategy

Data analysis

Communication skills

Leadership

Project management

Education

Bachelor's degree

Tools

Salesforce

Microsoft Excel

PowerBI

Job description

Field Marketing Manager (Central Atlantic)

Field Marketing Manager (Central Atlantic)

Apply locations United States - Illinois - Abbott Park time type Full time posted on Posted Yesterday job requisition id 31116360 Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works remotely within the Electrophysiology division.

In Abbott’s Electrophysiology (EP) business, we’re advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation, allowing people to restore their health and get on with their lives. At Abbott, we offer a portfolio of products with the versatility to diagnose and manage an array of cardiac arrhythmias. These products include complete portfolio of EP catheters and capital products along with implantable devices designed to improve outcomes and reduce heart failure. Responsible and visionary clinical leadership helps us reduce the cost of health care, lessening the impact of epidemic disease on patients and their families. Our clinical successes allow us to offer an unparalleled portfolio of cardiac arrhythmia management products.

Abbott is seeking a passionate, experienced and strategic medical device expert to join our Electrophysiology Marketing team as a Field Marketing Manager, focusing on the Central Atlantic Territory. This role will serve as a go-to resource for the US EP sales team within a dedicated geographical area, assist with customer segmentation/targeting, deliver campaigns, measure success, and provide feedback to the US Product Management team.

What You’ll Work On

• Help achieve revenue, profit, and margin targets for the EP franchise in the United States and their specific geography.
• Collaborate with commercial leaders and field personnel.
• Execute marketing campaigns within the geography, tailored to specific geographical needs.
• Assist in content creation for marketing programs.
• Work independently and cohesively with their team to continue to build and develop programs that help to drive product adoption, business, and revenue.
• Work amongst a multidisciplinary team to enhance and strengthen programs (i.e. Key Accounts, NACES, etc…).
• Train local teams on program launches resulting in continued execution and local programs running independently.
• Become the voice of Abbott US EP Marketing (internal and external) within their geography and champion National priorities.
• Drive product marketing campaigns within the geography to ensure appropriate product understanding, competency and streamline marketing messages.
• Partner with US Product Management team by providing feedback on messaging, promotions, and limited market releases.
• Conduct product overviews for physicians and regional sales teams. Assess competencies on a local level and collaborate with Training and Education to ensure full competency is reached.
• Work with local teams to help advance sales acumen and refine product presentation skills.
• Elicit customer feedback in the form of conversation and surveys.
• Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
• Attend local area sales meetings and marketing teams meetings.
• Drive capital services sales and capital marketing promotions.
• Analyze complex data sets to determine appropriate targets for campaigns and be able to measure success of delivery.
• Engage with KOL’s and top accounts to drive preference toward Abbott EP products.
• Encourage and assist with social media posts/tweets and case reviews/reports for online social media use in adherence with Abbott’s social media policies.
• Create local launch reporting including metrics and target goal achievement.
• Work with Salesforce and PowerBI to evaluate success of specific programs.
• Increase Salesforce.com effectiveness. Explore and implement additional solutions to help drive strategic focus for EP team.
• Support IDN-GPO acceptance and approval strategies, contract analysis and positioning strategies. Perform other related duties and responsibilities, on occasion, as assigned.
• Maintain problem solving and collaborative relationship with Marketing and Sales leadership measured by 360 feedback.
• Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.

Required Qualifications

• Bachelors’ degree.
• Minimum 5+ years’ experience working in healthcare, life sciences, or technology-based products.
• Experience working with complex product portfolios in the medical device industry. Experience with strategic product planning and commercial execution. Developed leadership skills/experience, including the ability to map task interdependencies, prioritize such tasks, and develop, monitor and live within budgets as well as the demonstrated ability to forecast major milestones.
• Experience working in a broader enterprise/cross-division business unit model preferred. Ability to work in a highly matrixed and geographically diverse business environment.
• Ability to work within a team and as an individual contributor in a fast-paced, changing environment. Ability to leverage and/or engage others to accomplish projects.
• Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization. Multitasks, prioritizes and meets deadlines in timely manner.
• Understanding of both the technology and capabilities of the Division’s products, market and customer dynamics, and functional operations across departments.
• Additionally, the successful candidate will exhibit: Positive attitude, leadership, desire and ability to lead the organization to ensure goals achievement, deep understanding of the complexities of market and customer needs, ability to develop, rationalize, and present strategy, strong analytical and computer skills, with working knowledge of financial models, strong work ethic, self-motivation, and resourcefulness.
• Ability to travel up to 75%.

Preferred Qualifications

• 3+ years of marketing or EP clinical support experience.
• Analytical fluency with Salesforce, Microsoft Excel, and PowerBI platforms.
• MBA a plus.

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott , and on Twitter @AbbottNews.

The base pay for this position is $97,300.00 – $194,700.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Market Access

DIVISION:

EP Electrophysiology

LOCATION:

United States of America : Remote

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 75 % of the Time

MEDICAL SURVEILLANCE:

No

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Driving a personal auto or company car or truck, or a powered piece of material handling equipment.

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

About Us

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.

We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.