Field Marketing Manager

Freshworks Inc.; San Mateo (CA); Hybrid; USD 149,000 - 216,000; Full time

Job summary

An established industry player is seeking a Senior Manager for AMER Event Field Marketing to lead impactful events across the Americas. This hybrid role requires strategic thinking and hands-on expertise in B2B event management. You will oversee event planning, budget management, and cross-functional collaboration to ensure successful execution. The ideal candidate will have a strong background in managing large-scale events, exceptional organizational skills, and a willingness to travel. Join a dynamic team dedicated to creating memorable experiences that enhance customer and employee engagement.

Benefits

Dental Insurance

Medical Insurance

Vision Insurance

Disability Insurance

Life Insurance

Equity + ESPP

Flexible PTO

Commuter Benefits

Wellness Benefits

Adoption and Parental Leave Benefits

Qualifications

• 7-10 years of experience in event marketing with a focus on B2B events.
• Proven track record in executing large-scale events in the Americas.

Responsibilities

• Plan and execute tier 1 and tier 2 events across the Americas.
• Develop and manage event budgets, ensuring cost-efficiency.

Skills

Event Management

Budget Management

Project Management

Communication Skills

Data Analysis

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Event Management Software

CRM Tools

Job description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 70,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

Job Description

Freshworks is seeking a Senior Manager, AMER Event Field Marketing to lead and execute large-scale, impactful events across the Americas region. This role will oversee the end-to-end planning, execution, and optimization of both first-party (1P) and third-party (3P) events, spanning tier 1 and tier 2 categories. As a key member of the marketing team, you will manage event budgets, forecast needs, and ensure seamless execution across multiple different business units. This role requires a strategic thinker, a high degree of attention to detail and hands-on professional with a proven background in B2B scale event management and a willingness to travel for events.

Please note: This is a hybrid role that will be based in San Mateo, CA and requires an in-office presence three days per week.

Key Responsibilities

• Event Strategy & Execution: Plan and execute tier 1 and tier 2 1P and 3P events across the Americas, including all logistical and strategic aspects from concept through completion.
• Budget Management: Develop and manage event budgets, ensuring cost-efficiency while maximizing impact. Track expenses and maintain accuracy in reporting.
• Forecasting & Reporting: Forecast event needs, resources, and potential outcomes. Regularly report on key metrics and performance to optimize future event planning.
• End-to-End Event Management: Lead all aspects of event production, including pre-event planning, onsite coordination, and post-event follow-up. Ensure alignment with Freshworks’ brand, goals, and objectives.
• Cross-Functional Collaboration: Partner with internal teams, including Field Marketing, Brand Marketing, Sales, Product Marketing, and Customer Success, to ensure events support broader business objectives.
• Vendor & Stakeholder Management: Coordinate with vendors, venues, and key stakeholders to maintain high standards of quality and professionalism at all events.

Qualifications

• Bachelor’s degree in Marketing, Business, or equal related work experience.
• 7-10 years of experience in event marketing, with a focus on large-scale B2B events.
• Proven track record of executing end-to-end events in the Americas region.
• Strong experience in budget management, expense tracking, and financial forecasting.
• Willingness to travel as required for event execution.
• Exceptional organizational, project management, and communication skills.

Preferred Skills

• Experience in the SaaS or technology sector.
• Ability to analyze data and metrics to drive event improvements.
• Familiarity with event management software and CRM tools.
• Experience in Employee experience and ITSM persona a bonus!

Additional Information

Please note this is a hybrid role that requires an in-office presence 3 days/week (Tuesday-Thursday).

This role is based in the San Francisco Bay Area, and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus.

Compensation Package

$149,600-$215,050 USD Base Salary + Variable Compensation (where applicable).

Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.