Field Marketing Manager

Asana; San Francisco (CA); Hybrid; USD 133,000 - 151,000; Full time

Benefits offered by this job

Mental health benefits

Career coaching

Inclusive family building benefits

Long-term savings/retirement plans

In-office culinary options

Job summary

Asana is seeking a Field Marketing Manager in San Francisco to own field marketing programs for North America, partnering with revenue leaders, field sales, and SDRs to drive pipeline through ABM and events.

You will coordinate with ABM, Brand, Community, and Customer Advocacy, manage budgets, vendor relationships, and measure ROI with KPIs. This role emphasizes data-driven decisions and a hybrid in-office schedule.

Qualifications

• 4+ years of field marketing experience, ideally for enterprise B2B/SaaS audiences.
• Deep event planning and management knowledge with a proven track record of executing multifaceted events.
• Strong relationship-builder able to lead cross-functional teams and collaborate with executives.
• Operationally minded self-starter with autonomy and strong project management skills.
• Experience with marketing tech tools and data-driven campaign decisions.

Responsibilities

• Own the field marketing program for North America from concept to completion, including planning and budgeting.
• Partner with revenue leaders and sales teams on pre- and post-show strategies to maximize pipeline generation.
• Collaborate with internal teams on ABM, Brand, Community, and Customer Advocacy for events.
• Establish repeatable processes and best practices for regional field marketing activities.
• Track program ROI and KPIs to inform future marketing investments.

Skills

Field marketing

Enterprise B2B/SaaS

Event planning

Cross-functional leadership

Data-driven decisions

Tools

Salesforce

Marketo

Job description

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing.

As a Field Marketing Manager, you will be a critical contributor on our Revenue Marketing team, working cross-functionally to develop our go-to-market strategy and execute campaigns that create and accelerate sales pipeline. Reporting to the AMER Field Marketing Lead, you will partner closely with regional sales leaders to align marketing strategy with sales goals through a mix of digital campaigns, experiential events, executive roundtables, and ABM. You will make data-driven decisions and adapt quickly to industry imperatives to customize our marketing programs and maximize impact.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

• Program Ownership: Develop and own the field marketing program for North America across owned and sponsored events from concept through completion, including planning, budgeting, vendor management, and reporting.
• Pipeline Acceleration: Partner closely with revenue leaders, field sales reps, and SDRs on pre- and post-show strategies to engage target audiences and maximize pipeline generation.
• Cross-Functional Event Execution: Collaborate with internal partners on Asana-hosted events across ABM, Brand, Community, and Customer Advocacy.
• Scalable Best Practices: Establish and refine repeatable processes, templates, and best practices for regional field marketing activities.
• Performance & ROI Tracking: Own the tracking and reporting of program results, closely monitoring event KPIs, lead flow, pipeline creation, and overall program ROI.

About You

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
• 4+ years of field marketing experience, ideally for enterprise B2B/SaaS audiences.
• Deep event planning and management knowledge with a proven track record of successfully executing multifaceted events across tight timelines.
• Strong relationship-builder with the ability to lead cross-functional teams, work with executives and high-profile speakers, and drive buy-in from sales leadership.
• Operationally minded self-starter with high autonomy, strong project management skills, and the ability to adapt to fast-paced environments.
• Working knowledge of marketing technology tools (Salesforce, Marketo, or similar platforms) and comfort utilizing data to drive campaign decisions.
• Ability to travel regionally as needed.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $133,000 - $151,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.

About Us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.