Field Marketing Manager

WinsAbove; San Francisco, Northern (CA, KY); Hybrid; USD 133,000 - 151,000; Full time

Benefits offered by this job

Mental health, wellness & fitness

Career coaching & support

Inclusive family building benefits

Long-term savings or retirement plans

In-office culinary options

Job summary

Asana is seeking a Field Marketing Manager to lead the North America field marketing program from concept through completion, including planning, budgeting, vendor management, and reporting. The role emphasizes cross-functional collaboration and data-driven decision making in a hybrid SF office.

You will partner with revenue leaders, field sales, and SDRs to accelerate pipeline through events and ABM, while aligning with regional sales goals.

Qualifications

• 4+ years of field marketing experience, ideally for enterprise B2B/SaaS audiences.
• Deep event planning and management knowledge with a proven track record.
• Strong relationship-builder to lead cross-functional teams and drive buy-in from sales leadership.
• Operationally minded self-starter with high autonomy and strong PM skills.
• Working knowledge of marketing technology tools (Salesforce, Marketo, or similar).
• Ability to travel regionally as needed.

Responsibilities

• Develop and own the field marketing program for North America across owned and sponsored events from concept through completion.
• Plan budgeting, vendor management, and reporting to establish scalable best practices.
• Partner with revenue leaders, field sales, and SDRs on pre- and post-show strategies to drive pipeline.
• Collaborate with internal teams on ABM, Brand, Community, and Customer Advocacy events.
• Track program ROI and KPIs to optimize future campaigns.

Skills

Field marketing experience

Event planning

Cross-functional collaboration

Relationship building

Project management

Martech tools

Travel willingness

Tools

Salesforce

Marketo

Job description

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing.

As a Field Marketing Manager, you will be a critical contributor on our Revenue Marketing team, working cross-functionally to develop our go-to-market strategy and execute campaigns that create and accelerate sales pipeline. Reporting to the AMER Field Marketing Lead, you will partner closely with regional sales leaders to align marketing strategy with sales goals through a mix of digital campaigns, experiential events, executive roundtables, and ABM. You will make data-driven decisions and adapt quickly to industry imperatives to customize our marketing programs and maximize impact.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission.

What you’ll achieve

• Program Ownership: Develop and own the field marketing program for North America across owned and sponsored events from concept through completion, including planning, budgeting, vendor management, and reporting.
• Pipeline Acceleration: Partner closely with revenue leaders, field sales reps, and SDRs on pre- and post-show strategies to engage target audiences and maximize pipeline generation.
• Cross-Functional Event Execution: Collaborate with internal partners on Asana-hosted events across ABM, Brand, Community, and Customer Advocacy.
• Scalable Best Practices: Establish and refine repeatable processes, templates, and best practices for regional field marketing activities.
• Performance & ROI Tracking: Own the tracking and reporting of program results, closely monitoring event KPIs, lead flow, pipeline creation, and overall program ROI.

About you

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
• 4+ years of field marketing experience, ideally for enterprise B2B/SaaS audiences.
• Deep event planning and management knowledge with a proven track record of successfully executing multifaceted events across tight timelines.
• Strong relationship-builder with the ability to lead cross-functional teams, work with executives and high-profile speakers, and drive buy-in from sales leadership.
• Operationally minded self-starter with high autonomy, strong project management skills, and the ability to adapt to fast-paced environments.
• Working knowledge of marketing technology tools (Salesforce, Marketo, or similar platforms) and comfort utilizing data to drive campaign decisions.
• Ability to travel regionally as needed.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $133,000 - $151,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

#LI-Hybrid

About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

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