Field Marketing Manager

Wingstop; Hickory (NC); On-site; USD 36,000 - 52,000; Full time

Benefits offered by this job

Hourly pay + commission

Gas reimbursement

Employee discounts

Job summary

Nothing Bundt Cakes in Hickory, NC is seeking a Local Marketing Representative to drive catering and local sales. You will visit local businesses, schools, and organizations to generate catering orders, build relationships, and create repeat business.

Responsibilities include presenting catering options, managing a sales pipeline, coordinating events, and supporting local store promotions to boost foot traffic and revenue. Strong communication and self-motivation are essential for success.

Qualifications

• Strong communication and relationship-building skills.
• Comfortable with proactive outreach, cold visits, and face-to-face selling.
• Self-motivated, organized, and goal-oriented with a clear focus on results.
• Ability to manage time independently and prioritize revenue-producing activities.

Responsibilities

• Proactively visit local businesses, offices, schools, medical facilities, realtors, and community organizations to generate catering orders, corporate accounts, and repeat sales.
• Identify and engage decision-makers such as office managers, HR teams, event coordinators, and administrators.
• Present Nothing Bundt Cakes products, catering options, and programs to lead to orders, account setup, or follow-up.
• Build and manage a pipeline of active sales opportunities from initial contact through order completion.
• Generate new catering and bulk order leads and convert them into recurring business.
• Promote corporate gifting, birthday and employee recognition programs, and large event orders.
• Coordinate sampling events, pop-ups, and product drops to open accounts or drive immediate orders.
• Support local store promotions that increase foot traffic and measurable sales.
• Identify, pitch, and secure fundraising partnerships with schools, sports teams, nonprofits, and community groups.
• Track outreach activity, leads, accounts, and sales results.

Skills

Communication

Relationship-building

Proactive outreach

Face-to-face selling

Time management

CRM familiarity

Organized

Reliable transportation

Tools

CRM

Job description

Job Summary

Nothing Bundt Cakes franchisee is looking for an energetic,

outgoing, and results-driven Local Marketing Representativeto help grow

sales by building meaningful relationships within the community. This role is

focused on driving revenuethrough corporate catering, bulk orders, repeat

business programs, fundraising partnerships, and local brand visibility that

converts into sales.

This position is ideal for someone who loves connecting with

people and understands that every conversation, visit, and follow-up has one

goal: bringing new business into the bakery and turning it into repeat

customers.

Key Responsibilities

Business Development & Community Sales Outreach

• Proactively visit local businesses, offices, schools, medical facilities, realtors, and community organizations with the objective of generating catering orders, corporate accounts, and repeat sales.
• Identify and engage decision-makers such as office managers, HR teams, event coordinators, and administrators.
• Present Nothing Bundt Cakes products, catering options, and programs in a way that leads to orders, account setup, or scheduled follow-up.
• Build and manage a pipeline of active sales opportunities from initial contact through order completion.

Catering & Revenue Growth

• Generate new catering and bulk order leads and convert them into recurring business.
• Promote corporate gifting, birthday and employee recognition programs, holiday gifting, and large event orders.
• Consistently follow up with prospects and existing accounts to secure repeat orders and long-term partnerships.

Local Marketing Execution (Sales-Focused)

• Distribute menus, flyers, and promotional materials as part of a targeted sales strategy, not general canvassing.
• Coordinate sampling events, pop-ups, and product drops designed to open accounts or drive immediate orders.
• Support and execute local store promotions that increase foot traffic and measurable sales.

Partnerships & Fundraising

• Identify, pitch, and secure fundraising partnerships with schools, sports teams, nonprofits, and community groups.
• Work closely with bakery leadership to schedule and execute fundraising events that drive incremental revenue.
• Collaborate with local influencers or community leaders when it supports sales growth and brand awareness.

Customer Relationship Management & Reporting

• Track outreach activity, leads, accounts, and sales results.
• Maintain an organized contact database of local business and community partners.
• Provide weekly updates to management outlining progress, wins, challenges, and next steps.

Qualifications & Skills

• Strong communication and relationship-building skills.
• Comfortable with proactive outreach, cold visits, and face-to-face selling.
• Self-motivated, organized, and goal-oriented with a clear focus on results.
• Ability to manage time independently and prioritize revenue-producing activities.
• Professional appearance and positive, friendly attitude aligned with the Nothing Bundt Cakes brand.
• Basic computer skills (email, spreadsheets; CRM experience preferred).
• Reliable transportation required for local travel.

Preferred Experience

• Experience in sales, marketing, business development, or customer service.
• Food service, catering, retail, or hospitality experience is a plus.
• Experience working with local businesses, community organizations, or fundraising programs is a plus.

Performance Metrics / How Success Is Measured

• New business accounts opened per month
• Catering and bulk order revenue growth
• Number of qualified outreach visits and follow-ups completed weekly
• Repeat corporate and business clients generated
• Fundraising partnerships secured and executed

Compensation & Perks

• Hourly pay plus performance-based commission/bonus tied to new accounts and catering sales
• Gas reimbursement (if applicable)
• Employee discounts on delicious cakes

Why Join Nothing Bundt Cakes?

• Fun, positive, and supportive work environment
• Direct impact on store sales and growth
• Opportunity to work in the community and build meaningful business relationships
• Performance-based opportunity for growth and increased earnings

To find the perfect recipe, you first need the perfect ingredients. And that's what our founders Dena Tripp and Debbie Shwetz were for each other. In 1997, they joined forces, or better yet kitchens, to make cakes for their friends and family. The cakes they made were delicious, unlike anything anyone had tasted. As a result, their friends and family asked them to entertain more and more.