Field Marketing Manager

Bluegrass Stream; Greenville (SC); On-site; USD 60,000 - 90,000; Full time

Job summary

Bluegrass Stream LLC is seeking a proactive Field Marketing Manager to drive demand generation in local markets and support home improvement campaigns.

You will plan events, manage budgets and vendors, collaborate with regional sales teams, and track ROI to continuously optimize performance. This hands-on role rewards practical marketers who thrive in fast-paced environments and love turning field activities into measurable results.

Qualifications

• Experience in field marketing and event-driven demand generation.
• Ability to manage budgets, vendors, and campaign execution.
• Data-driven with ability to measure and improve ROI.
• Strong collaboration with sales and regional teams.
• Self-motivated marketer thriving in a fast-paced home improvement setting.

Responsibilities

• Plan and execute campaigns, including home shows, events, and direct response programs.
• Coordinate with regional sales leadership to support and grow sales opportunities.
• Manage marketing budgets and partner with vendors.
• Track, analyze, and report marketing ROI to optimize performance.
• Lead hands-on, field-focused initiatives that generate measurable results.

Skills

Field marketing

Demand generation

Budget management

Vendor management

ROI analysis

Sales collaboration

Self-motivated marketer

Job description

driving homeowner demand in local markets through territory-based marketing efforts.

Key Responsibilities

• Plan and execute campaigns, including home shows, events, and direct response programs.
• Coordinate with regional sales leadership to support and grow sales opportunities.
• Manage marketing budgets and partner with vendors.
• Track, analyze, and report marketing ROI to optimize performance continuously.
• Lead hands-on, field-focused initiatives that generate measurable results.

Qualifications & Skills

• Proven experience in field marketing and event-driven demand generation.
• Strong ability to manage budgets, vendors, and campaign execution.
• Data-driven mindset with comfort measuring and improving ROI.
• Strong collaboration skills with sales and regional teams.
• Self-motivated, practical marketer who thrives in a fast-paced home improvement environment.