Field Marketing Manager

SpecterOps Inc.; Fort Smith (AR); Hybrid; USD 115,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Remote work stipend

Home office allowance

Professional development allowance

Employee events

Job summary

SpecterOps Inc. is seeking a Field Marketing Manager for Americas West.

The role is remote in the United States with travel for events, conferences, and quarterly company gatherings. You will own multi-region, high-impact programs that drive engagement and contribute to measurable pipelines by translating territory priorities into actionable plans and driving execution with Sales, SDRs, ABM, and Demand Gen.

Qualifications

• 5+ years of B2B marketing experience with field/ regional or event focus.
• Proven track record owning multi-market programs and driving pipeline.
• Ability to translate strategy into clear programs and milestones.
• Strong written and verbal communication with cross-functional partners.
• Experience managing budgets and forecasting results.

Responsibilities

• Lead multi-region field marketing programs including conferences and ABM events.
• Own the territory strategy for Americas West with plan, milestones and measures.
• Collaborate with Sales, SDRs, ABM, and Demand Gen to scale targeted programs.
• Manage programs end-to-end from requirements to delivery with limited guidance.
• Develop compelling narratives and present plans to diverse audiences.
• Oversee budgets, vendor performance, and investment optimization.
• Build territory forecasts and dashboards to show ROI and pipeline impact.
• Improve field marketing processes for consistent delivery and cross-region alignment.

Skills

Field marketing

ABM

Budget management

Cross-functional collaboration

Sales enablement

Data-driven decisions

Event management

Tools

Marketing automation

CRM

Event technology

Reporting platforms

Job description

SpecterOps is seeking a Field Marketing Manager for Americas West to own and deliver high-impact, multi-region field marketing programs that generate engagement, strengthen account relationships, and contribute measurable pipelines. Working from general strategic direction, this role translates territory priorities into an actionable plan, independently drives execution, and partners closely with Sales, SDRs, ABM, Demand Generation, Channel, and Global Marketing.

This is an experienced individual-contributor role for a marketer who can navigate ambiguity, make sound decisions with limited guidance, communicate complex ideas clearly, and improve how field programs are delivered across the team. The successful candidate will balance compelling audience experiences with disciplined planning, data-led optimization, and strong commercial judgement.

Salary Range: $115,000 - $140,000 base salary annually, commensurate with experience.

Location: This position is remote, based in the U.S. with frequent travel for led events, conferences, quarterly company events, and other ad hoc meetings

• Preferred candidate location: Western United States
• Candidate must be authorized to work and reside in the United States; we do not currently sponsor immigration visas.

Responsibilities

• Lead multi-region, high-impact programs, including flagship conferences, executive experiences, roadshows, webinars, partner-led activities, and targeted account-based events.
• Own the territory-level field marketing strategy for Americas West, translating business direction and Sales priorities into a clear programs plan, milestones, and measures of success.
• Work independently to prioritize tasks and projects, surface trade-offs early, and recommend sequencing or resource changes when priorities compete.
• Partner with Sales, SDRs, ABM, and Demand Generation to scale targeted programs that maximize engagement, accelerate opportunity progression, and build qualified pipeline.
• Own moderately complex programs end to end by breaking ambiguous goals into practical workstreams, clarifying requirements, identifying dependencies, and delivering solutions with limited guidance.
• Develop compelling program narratives and present plans, recommendations, and results clearly in written, one-to-one, and group settings for audiences with different levels of context.
• Manage program budgets and vendor performance across the territory, making sound decisions and explaining the evidence, assumptions, and trade-offs behind them.
• Build territory-level forecasts, assess expected pipeline contribution, and use performance signals to adjust investment and program mix.
• Create dashboards and regular reporting that communicate performance, ROI, funnel influence, and ABM results in an accessible way.
• Optimize field marketing and ABM workflows, strengthen Sales cross-region execution, and help establish repeatable practices that support consistent delivery across the team.
• Lead cross-functional initiatives, ensuring clear ownership, timely decisions, aligned follow-up, and effective hand-offs across Sales and pipeline teams.
• Mentor junior team members and program managers by sharing context, feedback, tools, and practical guidance while fostering their independent judgement.

Requirements

• 5+ years of B2B marketing experience, including substantial field, regional, event, or account-based marketing experience.
• Demonstrated success owning multi-market or territory programs that contributed to engagement, opportunity progression, and qualified pipeline.
• Ability to convert broad direction into a structured work plan and deliver independently, while knowing when to raise risks, ask for input, or propose a change in priorities.
• Strong problem-solving skills and comfort working through moderately complex or ambiguous challenges with limited guidance.
• Excellent written and verbal communication, including the ability to make unfamiliar or complex ideas easy to understand for different audiences.
• Commercial and analytical judgement, with experience managing budgets, forecasting results, evaluating performance, and explaining recommendations with evidence.
• Strong cross-functional partnership skills and a track record of building trust with Sales, SDR, ABM, Demand Generation, Channel, and Marketing stakeholders.
• Experience improving processes or building scalable, durable field marketing practices that support consistent team delivery.
• Ability to coach or mentor colleagues through feedback, shared context, and practical support; this role does not require formal people management.
• Willingness to travel for events, up to 30% annually.
• Authorization to work and reside in the United States; SpecterOps does not currently sponsor immigration visas for this role.

How You Work

• Build solutions and practices that scale, endure, and create long-term impact.
• Seek to understand, continuously learn, and constructively challenge the status quo.
• Act with awareness, respect, and care for others' perspectives and needs.
• Communicate openly, share context, and act with honesty and integrity.
• Relentlessly pursue better ways of working, learning, and delivering value.
• Stay open, grounded, and collaborative, valuing feedback, learning, and shared success.

Nice to Have

• Experience in a fast-paced startup or scale-up environment.
• Experience in cybersecurity, enterprise software, identity security, or another technical industry.
• Hands-on experience with ABM, marketing automation, CRM, event technology, and reporting platforms.

What We Offer

• Health/Dental/Vision/life insurance: 100% covered for both the employee and their family
• Flexible time off policy
• 13 paid holidays annually
• 401(k) with up to 4% company match
• Stock Options & semi-annual bonuses
• Remote work: $1,500 new hire allowance to set up home office
• $500 annual home office allowance after first year
• $150 monthly cell phone and internet reimbursement
• $5,000 annual professional development allowance
• $5,250 towards continuing education or student loan repayment
• $1,200 annual budget for lifestyle, wellness, pet insurance and more
• A one-time $10,000 benefit towards family planning
• In person and virtual employee events throughout the year
• And of course, company swag!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in SpecterOps’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.