Field Marketing Manager

Cerebras; Chicago (IL); Hybrid; USD 110,000 - 125,000; Full time

Job summary

ThoughtSpot in Illinois is seeking a Field Marketing Manager to lead regional marketing efforts that align with global goals. You will partner with sales, product marketing, and partners to design programs, events, and campaigns that accelerate pipeline.

The role combines strategic thinking with hands-on execution, requiring data-driven decision making, execution excellence, and strong collaboration across teams to build ThoughtSpot's presence in key markets.

Qualifications

• 5+ years of experience in B2B field marketing.
• Proven ability to design and execute integrated marketing programs that deliver measurable results.
• Strong project management and organizational skills, with the ability to manage multiple priorities effectively.
• Experience with marketing automation platforms (Marketo, HubSpot) and CRM systems (Salesforce).
• Excellent communication and interpersonal skills, with a collaborative approach to working across teams.

Responsibilities

• Develop and execute a regional field marketing strategy aligned with global marketing objectives and sales goals.
• Plan, manage, and host regional events, including trade shows, executive roundtables, workshops, and webinars, to engage prospects and customers.
• Build and execute targeted campaigns to drive awareness, engagement, and pipeline growth in specific territories.
• Implement ABM strategies to support high-value accounts, creating personalized programs to drive engagement and conversions.
• Collaborate with sales teams to identify target accounts, tailor messaging, and integrate account-specific campaigns into regional planning.
• Work closely with sales, product marketing, and the broader marketing team to ensure alignment on campaign goals and messaging.
• Collaborate with partner marketing teams to support joint initiatives with key technology alliances and channel partners.
• Provide insights and feedback from the field to inform future marketing strategies and product positioning.
• Monitor the performance of field campaigns, analyzing metrics such as pipeline contribution, ROI, and engagement rates.
• Provide detailed post-campaign reporting and actionable insights to stakeholders.
• Continuously refine campaigns based on data-driven insights to optimize performance and outcomes.

Skills

B2B field marketing

Integrated marketing

Project management

Communication & collaboration

Marketing analytics

Tools

Marketo

HubSpot

Salesforce

Demandbase

6sense

Job description

The Role

As a Field Marketing Manager, you will be responsible for planning, executing, and optimizing regional field marketing initiatives. You’ll collaborate closely with sales, marketing, and partner teams to design high-impact programs that engage target accounts, accelerate the sales cycle, and build ThoughtSpot's presence in key markets. This role is both strategic and hands-on, requiring creativity, strong analytical skills, and a passion for delivering results.

What You'll Do

Field Marketing Strategy and Execution

• Develop and execute a regional field marketing strategy aligned with global marketing objectives and sales goals.
• Plan, manage, and host regional events, including trade shows, executive roundtables, workshops, and webinars, to engage prospects and customers.
• Build and execute targeted campaigns to drive awareness, engagement, and pipeline growth in specific territories.

Account-Based Marketing (ABM)

• Implement ABM strategies to support high-value accounts, creating personalized programs to drive engagement and conversions.
• Collaborate with sales teams to identify target accounts, tailor messaging, and integrate account-specific campaigns into regional planning.

Cross-Functional Collaboration

• Work closely with sales, product marketing, and the broader marketing team to ensure alignment on campaign goals and messaging.
• Collaborate with partner marketing teams to support joint initiatives with key technology alliances and channel partners.
• Provide insights and feedback from the field to inform future marketing strategies and product positioning.

Program Measurement and Reporting

• Monitor the performance of field campaigns, analyzing metrics such as pipeline contribution, ROI, and engagement rates.
• Provide detailed post-campaign reporting and actionable insights to stakeholders.
• Continuously refine campaigns based on data-driven insights to optimize performance and outcomes.

Required

What You'll Bring:

• 5+ years of experience in B2B field marketing
• Proven ability to design and execute integrated marketing programs that deliver measurable results.
• Strong project management and organizational skills, with the ability to manage multiple priorities effectively.
• Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
• Excellent communication and interpersonal skills, with a collaborative approach to working across teams.

Preferred

• Familiarity with ABM tools like Demandbase or 6sense.
• Experience in the data analytics or enterprise technology industry.
• A data-driven mindset with proficiency in marketing analytics tools.

In Illinois, the estimated annual salary range for this role is $110,000 - $125,000 per year. Actual compensation may vary and will be determined based on permissible, non-discriminatory factors such as skills, qualifications, experience, and location of the selected candidate.

Hybrid Work at ThoughtSpot

Spotters are expected in-office 3 days per week to experience the energy of their local office. This approach balances the benefits of in-person collaboration and peer learning with the flexibility needed by individuals and teams.

About ThoughtSpot

The world's most innovative companies turn to ThoughtSpot's AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. Unlike legacy tools that sacrifice performance for complexity, ThoughtSpot is intuitively designed for every business user while being built to handle the most complex, large-scale data, wherever it resides. This unique combination of speed and simplicity is why enterprise leaders trust ThoughtSpot to transform decision-making into a truly data-driven culture.

At ThoughtSpot, we're a curious, data-driven bunch. We believe the world works better when everyone has access to facts. That's why we build products that make asking and answering data questions as natural as having a conversation.

Mandatory And Required Skills For All ThoughtSpot Roles

• Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.
• Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.
• Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.
• Write effective prompts to get the most accurate and creative results from AI tools.

Spotters are expected to exemplify these key traits and AI Mindset:

• Curiosity in exploring new AI tools
• Adaptability to quickly learn and implement new, emerging AI technologies
• Critical thinking to know when to identify when AI should be used versus when human judgement is necessary

This combination of curiosity, adaptability, and discernment defines the AI mindset, and it's required for every role at ThoughtSpot.

AI Mindset for All Spotters

At ThoughtSpot, we believe AI is a necessary and essential part of how we work. Every role, across every team, is expected to be fluent and comfortable with using AI to do their best work.

All Spotters are expected to experiment with ThoughtSpot's AI tools (like Spotter and SpotterViz) and leading industry LLMs to streamline workflows, enhance output, and uncover new insights. Whether drafting content, analyzing data, or summarizing documents, AI is a daily partner. We value curiosity, openness to learning, and thoughtful application of AI to create real value. Training and resources are provided so every Spotter can confidently create with AI.

ThoughtSpot for All

At ThoughtSpot, diverse teams build better products. Complex data problems need many perspectives, not just one. We welcome different backgrounds, identities, and experiences, and we work to create a place where everyone can be themselves and do their best work.

What Makes ThoughtSpot a Great Place to Work?