Director, Digital Growth Marketing

ThoughtSpot; Mountain View (CA); Hybrid; USD 164,500 - 235,000; Full time

Job summary

ThoughtSpot is seeking a Director of Digital Growth Marketing to lead our digital growth programs across paid media, organic search, and key conversion paths.

This hands-on, player-coach role directs our paid media agency and oversees the organic search agency, while partnering with product marketing, sales, web, and regional teams to align campaigns with GTM motions and product launches. The role emphasizes AI-driven growth and measurable outcomes.

Qualifications

• Significant experience in digital or growth marketing.
• Expertise across paid media channels including search, social, display and video.
• Strong analytics and data-driven decision making.
• Experience managing paid media agencies and budgets.
• Ability to work cross-functionally with product, sales, web and regional teams.
• AI-forward mindset applied to growth initiatives.

Responsibilities

• Lead digital growth programs across paid media, organic search, and conversion paths.
• Directly manage paid media agency, overseeing planning, execution, performance management, budget alignment, and optimization.
• Support the team member overseeing the organic search agency with alignment to business priorities and visibility into performance.
• Guide paid programs across search, paid social, display, video, and other relevant channels.
• Set direction on channel investment, budget allocation, and performance priorities.
• Partner with product marketing, integrated marketing, sales, web, and regional teams for campaign alignment with GTM motions.
• Improve digital conversion journeys by optimizing audience strategy, messaging, landing pages, and funnel follow-through.
• Oversee organic search performance to support traffic, conversion, and pipeline goals.
• Strengthen measurement across campaigns including tracking, reporting, attribution inputs and lead quality visibility.
• Translate performance data into insights and recommendations for spend efficiency and pipeline impact.
• Identify opportunities to improve channel performance based on data and market signals.
• Collaborate with design and marketing teams to use AI tools to prototype and improve creative and growth.

Skills

Digital growth marketing

Paid media management

Paid search & social

Organic search

Analytics & measurement

Cross-functional collaboration

AI-minded growth

Job description

ThoughtSpot is looking for a Director, Digital Growth Marketing to lead our digital growth programs across paid media, organic search, and key conversion paths.

This is a hands-on, player-coach role for a leader who can set direction, stay close to execution, and drive measurable results across digital channels. You will directly manage our paid media agency across search, paid social, display, and video, while also managing a team member who oversees our organic search agency.

You will work closely with product marketing, integrated marketing, sales, web, design, and regional marketing teams to ensure digital programs are aligned to campaign priorities, GTM motions, and product launches. You will also help improve conversion journeys, strengthen measurement, and evolve the tools and workflows that support efficient, scalable growth. We’re looking for someone who is AI-forward in how they work and how they think about growth, using AI to improve speed, decision-making, creative development, and campaign performance.

What You Will Do

• Lead ThoughtSpot’s digital growth programs across paid media, organic search, and key conversion paths
• Directly manage the paid media agency, including planning, execution oversight, performance management, budget alignment, and optimization across channels
• Manage and support the team member who oversees the organic search agency, ensuring strong alignment to business priorities, clear execution, and visibility into performance
• Guide paid programs across search, paid social, display, video, and other relevant acquisition channels
• Set direction on channel investment, budget allocation, and performance priorities across digital programs
• Partner with product marketing, integrated marketing, sales, web, and regional marketing teams to align digital execution with campaign priorities, GTM motions, and product launches
• Improve digital conversion journeys by aligning audience strategy, messaging, content, landing pages, and funnel follow-through
• Oversee organic search performance and ensure it supports broader traffic, conversion, and pipeline goals
• Strengthen measurement across digital programs, including campaign tracking, reporting consistency, attribution inputs, and lead quality visibility
• Translate performance data into clear insights and recommendations, including reporting on spend efficiency, conversion performance, lead quality, and pipeline contribution
• Identify opportunities to improve channel performance and growth based on data, market signals, and business priorities
• Partner with design and marketing teams to use AI tools to prototype, iterate, and improve performance creative more efficiently, and bring forward new ideas for how AI can improve digital execution and growth

What You Bring

• Significant experience in digital or growth marketing, ideally in B2B SaaS or a high-growth technology company
• Deep expertise across paid social, paid search, display, and video
• Strong understanding of organic search and how it contributes to traffic, conversion, and pipeline growth
• Experience managing paid media agencies directly, with a strong handle on strategy, execution, communication, and budget discipline
• Strong analytical skills and confidence using performance data to make decisions, identify tradeoffs, and guide investment
• Experience working cross-functionally with marketing, sales, web, and creative teams
• Strong understanding of digital conversion strategy, landing page alignment, campaign tracking, SEO, and measurement fundamentals
• Ability to manage budgets and forecasts carefully while adapting quickly to changing performance trends
• An AI-forward mindset, with the ability to apply AI tools and workflows in practical ways that improve speed, execution quality, creative iteration, and campaign performance
• Strong communication and project management skills
• Comfort operating in a fast-moving environment with a high bar for execution

Hybrid Work at ThoughtSpot

Spotters are expected in-office 3 days per week to experience the energy of their local office. This approach balances the benefits of in-person collaboration and peer learning with the flexibility needed by individuals and teams.

About ThoughtSpot

The world’s most innovative companies turn to ThoughtSpot’s AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. Unlike legacy tools that sacrifice performance for complexity, ThoughtSpot is intuitively designed for every business user while being built to handle the most complex, large-scale data, wherever it resides. This unique combination of speed and simplicity is why enterprise leaders trust ThoughtSpot to transform decision-making into a truly data-driven culture.

At ThoughtSpot, we’re a curious, data-driven bunch. We believe the world works better when everyone has access to facts. That’s why we build products that make asking and answering data questions as natural as having a conversation.

Mandatory And Required Skills For All ThoughtSpot Roles

Spotters are expected to demonstrate AI literacy and workflow integration to include to ability to:

• Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.
• Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.
• Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.
• Write effective prompts to get the most accurate and creative results from AI tools.

Spotters are expected to exemplify these key traits and AI Mindset:

• Curiosity in exploring new AI tools
• Adaptability to quickly learn and implement new, emerging AI technologies
• Critical thinking to know when to identify when AI should be used versus when human judgement is necessary

This combination of curiosity, adaptability, and discernment defines the AI mindset, and it’s required for every role at ThoughtSpot.

AI Mindset for All Spotters

At ThoughtSpot, we believe AI is a necessary and essential part of how we work. Every role, across every team, is expected to be fluent and comfortable with using AI to do their best work.

All Spotters are expected to experiment with ThoughtSpot’s AI tools (like Spotter and SpotterViz) and leading industry LLMs to streamline workflows, enhance output, and uncover new insights. Whether drafting content, analyzing data, or summarizing documents, AI is a daily partner. We value curiosity, openness to learning, and thoughtful application of AI to create real value. Training and resources are provided so every Spotter can confidently create with AI.

ThoughtSpot for All

At ThoughtSpot, diverse teams build better products. Complex data problems need many perspectives, not just one. We welcome different backgrounds, identities, and experiences, and we work to create a place where everyone can be themselves and do their best work. If this role excites you and you believe you’re a strong match.

What Makes ThoughtSpot a Great Place to Work?

ThoughtSpot is the Agentic Analytics Platform that empowers every enterprise to transform insights into action, on a mission to make the world more fact driven. We hire people with unique identities, backgrounds, and perspectives - this balance-for-the-better philosophy is key to our success. When paired with our culture of Trust, Customer Obsession, Innovation and Intensity, ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission.

The Pay Range For This Role Is

164,500 - 235,000 USD per year(US - Mountain View)