Field Marketing Manager

Publicis Groupe; Atlanta (GA); On-site; USD 97,375 - 133,300; Full time

Benefits offered by this job

Medical coverage

401K

Paid time off

Parental leave

Job summary

Publicis Groupe in Atlanta seeks a Field Marketing Manager to lead day-to-day management of Toyota client accounts, including strategy, creative, reporting, and communications, with responsibility for ROI and dealer performance. Candidates must be located in Atlanta, GA or Raleigh, NC and travel weekly within the territory.

We value 10+ years in direct client management, strong communication and relationship-building skills, automotive exposure, and familiarity with AI and analytics.

Qualifications

• 10+ years of Direct Client Management.
• Strong communication, presentation, and relationship-building skills.
• Advanced knowledge of computer systems and AI.
• Automotive background and dealership experience.
• Willingness to travel weekly to dealerships.
• Experience with digital advertising and analytics is a plus.

Responsibilities

• Manage DSplus Applications and assets for Toyota dealerships.
• Consult Toyota Dealerships on optimizing platforms and media budgets.
• Conduct in-depth product demonstrations highlighting ROI and value.
• Analyze dealership performance to identify opportunities for improvement.
• Proactively communicate with clients up to DP/GM levels.
• Establish and maintain relationships with dealership personnel.
• Support Account Leadership on regional client initiatives.
• Understand KPIs that drive the dealer's business.

Skills

Direct Client Management

Communication

AI knowledge

Automotive experience

Remote work capability

Tools

Google Analytics

Google AdWords

Tableau

Salesforce

Basecamp

Job description

Company description

DSplus is a Saatchi & Saatchi company. It was created 14 years ago around the idea of a “Digital Salesperson” who leads a customer through the entire lifecycle of their automobile ownership journey.

Our clients are Toyota Motor North America, and Toyota & Lexus Dealerships across the country. DSplus is also proud to be an Agency of Record for Southeast Toyota Distributors, the world's largest independent distributor of Toyotas.

Our mission is to merge the world-class branding efforts of our mothership, Saatchi & Saatchi, with the retail needs of our Dealerships. The result: an end-to-end customer experience that personifies the quality and integrity of the Toyota brand, and helps sell more cars.

DSplus employs a powerful data-driven, integrated messaging platform that works across the sales and service lifecycle. This cross-tier, cross-channel system is fueled by the perfect mix of Artificial Intelligence, insightful media strategies, and stunning, high-performance creative. Always aligned to the Toyota brand and to each client’s unique value proposition, the system delivers sharp business results—while reaching the right target with the right message at the right time.

Over the years, DSplus has grown from a three-person start-up to a diverse, agile team of 45, who dream big, solve tough problems, and have fun at work.

Our culture values authenticity, transparency, and collaboration, while setting the bar high in the work we do. At DSplus, we recognize and reward success, always putting our employees first.

If you bring inventive thinking, boundless enthusiasm, and tireless energy— with a passion for client service that fuels us into the future, this might be just the fit.

Come join us.

Overview

This position is primarily responsible for the day-to-day account management of our Toyota Client accounts. This includes managing ongoing program needs such as strategy, creative, reporting and communications, and liaising with our partners and vendors who oversee related aspects of the Client relationship.

Candidates must be located in Atlanta, GA or Raleigh, North Carolina.

Responsibilities

• Manage DSplus Application(s) and assets for participating Toyota Dealerships
• Consult Toyota Dealerships on optimizing their platforms and managing their media budgets
• Conduct in-depth presentations including product demonstrations that highlight key benefits, return on investment and the value of our solution and services.
• Analyze client performance (both from reports & direct observation) to determine areas of opportunity for improvement within the fixed operations group at dealerships.
• Proactively communicate to clients (up to DP/GM levels).
• Establish and maintain a solid business relationship with dealership personnel
• Support Account Leadership on any and all Regional Client initiatives
• Understands the key performance indicators (KPI) that leverage the dealer’s business

Qualifications

• Field Marketing Manager must have a thorough knowledge of the Client’s business and demonstrate an on-going commitment and response to his or her Clients’ needs.
• As primary Client contact, the Field Marketing Manager will be required to forge positive relationships with his or her Clients through consistent contact and diligent client service – which will include weekly travel for in-person meetings with Toyota Dealerships within assigned territory.
• Field Marketing Manager will be required to build solid relations and work effectively with people in other departments to achieve optimal results.
• 10+ years of Direct Client Management is a must
• Excellent communication, presentation and customer relationship building skills are a must
• Advanced knowledge of Computer Systems and Emerging Technology, such as A.I. is a must
• Automotive background and/or direct management of Automotive Accounts/Dealerships is a must. Fixed Operations Experience is a plus, but not required.
• Knowledge of integrated disciplines (Search Engine Marketing, Social Media, Direct Marketing, Interactive, Sales Promotion, Public Relations, Lifestyle Marketing, Collateral, and Merchandising) is a plus, but not required.
• Prior experience in digital advertising and programming is a plus, but not required.
• Prior experience with Google Analytics, Google AdWords, Tableau, Salesforce and Basecamp is a plus, but not required.
• Display a proactive nature, willingness to always help, and exemplify solid time management skills.
• Motivated and comfortable working remotely in a home office as well as from the road/field.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range

USD $97,375.00 - USD $133,300.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.