Field Marketing Manager

Jackson Healthcare; Alpharetta (GA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Company-paid benefits

Healthcare options

Paid parental leave

401k with company matching

PTO 15 days/year

Tuition reimbursement

On-site daycare and wellness facility

Job summary

Jackson Healthcare is seeking a Field Marketing Manager in Alpharetta, GA to drive marketing programs that generate new business and upsell opportunities. You will partner with sales and recruiting teams and shape campaigns, content, and programs under the Marketing umbrella.

Ideal candidates have a Bachelor's degree or equivalent experience and 3+ years in marketing, brand management, or sales enablement. This role offers a comprehensive benefits package and opportunities to impact patient

Qualifications

• Bachelor's degree or equivalent experience required.
• 3+ years of experience in marketing, brand management, and/or sales enablement.

Responsibilities

• Strategic Planning and Execution—Creates demand and retention strategies that align with sales and recruiting teams.
• Sales Enablement—Communicates campaign deliverables, objectives, and timelines to teams.
• Reporting and Data Analytics—Analyzes KPIs with sales leadership and adjusts programs as needed.
• Market Research and Intelligence—Understands industry landscape, defines market opportunities, monitors trends.
• Secondary functions—May attend conferences or work on special projects.

Skills

Marketing

Brand management

Sales enablement

CRM systems

Demand generation

Market research

Education

Bachelor's degree

Tools

Salesforce

Microsoft Excel

Job description

OverviewLocumTenens.com has been leading the way in a booming healthcare industry since 1995. Locum Tenens is a Latin phrase meaning, “to substitute for.” When hospitals are understaffed, they rely on us to find them the right temporary physicians to fill in when needed. Every associate at LocumTenens.com plays a role in getting patients seen, no matter what they studied in school or what their role is here. Located in Alpharetta, GA, we boast a state-of-the-art campus featuring world-class amenities. There’s nothing ordinary about a typical day here, take a look for yourself: https://share.vidyard.com/watch/VfMVtWsvT1pn4T6nvUZxn1.We are a Jackson Healthcare company and we are now the third largest healthcare staffing company in the U.S., serving more than 7 million patients in over 1,400 healthcare facilities.The Field Marketing Manager is responsible for the execution of marketing programs to generate new business, drivecross sell/upsell opportunities, and help advance existing opportunities for the sales and recruiting teams within assigneddivisions. Reporting to the Director of Field Marketing, this individual will partner closely with the sales and recruitingteams and the broader marketing department to drive and execute marketing strategy.Strategic Planning and Execution - 40%Creates demand and retention strategies that align with sales and recruiting teamsInterfaces with Sales to determine sales enablement needsWork with Marketing to develop tactical plans, including campaigns, programs, and contentSales Enablement - 30%Communicates campaign deliverables, objectives, and timelines to teamsProvides support for successful program adoptionWorks with sales operations team to align marketing objectives with sales and recruiting initiativesReporting and Data Analytics - 15%Analyzes pre-determined KPIs with sales team leadership and adjusts programs as neededWorks with data team to generate insights about marketing directionMarket Research and Intelligence - 15%Understands and translates the industry landscape and key issues and monitors trendsDefines market opportunitiesWorks with divisional leadership to learn specialty-specific market challengesProactively addresses market trends and competitive activitySECONDARY FUNCTIONS (IF APPLICABLE)May attend sales and recruitment conferences as neededMay work on special projects or other duties as assignedSUPERVISORY/BUDGETARY/EXTERNAL COMMUNICATION RESPONSIBILITYMay communicate with clients and clinicians as neededQUALIFICATIONS – EDUCATION, WORK EXPERIENCE, CERTIFICATIONSBachelor's degree or equivalent experience required3+ years of experience in marketing, brand management, and/or sales enablementKNOWLEDGE, SKILLS, AND ABILITIESAbility to adhere to and exhibit the Company Values at all timesWorking knowledge of Microsoft Word, PowerPoint, Outlook, and TeamsAdvanced Microsoft Excel skillsWorking knowledge of Salesforce or relative CRM systemsStrong understanding of demand generation strategies and tacticsAbility to perform market and competitive researchAbility to effectively manage multiple competing priorities in a fast-paced sales environmentStrong communication skills - both oral and writtenAbility to build strong business relationships at all levelsExcellent interpersonal skillsStrong attention to detailStrong organizational and time management skillsAbility to work independently and collaborativelySolid critical thinking and creative problem-solving skillsAbility to consistently meet goals, commitments, and deadlinesAbility to work with sensitive information and maintain confidentialityAbility to travel up to 10%KEY COMPETENCIES REQUIRED1. Ensures Accountability2. Action Oriented3. Instills Trust4. Collaborates 9. Demonstrates Self-Awareness5. Communicates Effectively6. Customer Focus7. Decision Quality8. Plans and Aligns9. Demonstrates Self-Awareness10. Strategic MindsetPHYSICAL, MENTAL, WORKING CONDITION, AND TRAVEL REQUIREMENTSTypical office environment - sedentary with typing, writing, reading requirementso May be able to sit or standSpeaking, reading, writing, ability to use a telephone and computerAbility to exert up to 10 lbs. of force occasionallyAbility to travel up to 10% of the timeAbility to interpret various instructionsAbility to deal with a variety of variables under only limited standardizationWhat is in it for youCompany-paid benefits (Basic Life and AD&D, Short and Long-Term Disability, Employee Assistance Program, Compass Health Advocate and Transitions).Healthcare benefit options (Value Plan, High Deductible Plan with HSA, Healthcare FSA, Dependent Care FSA, Prepaid Legal Services, 529 Savings Plan, Pet Insurance).Paid parental leave.Company sponsored 401k plan with company matching.PTO that accrues at a rate of 15 days/year for 1st year and continues to increase with tenure.Tuition reimbursement for continuing education.An opportunity to work at a state-of-the-art facility in Alpharetta which features an on-site daycare and cafeteria, world-class fitness center and wellness clinic.DisclosuresSmoking/vaping and the use of tobacco products are prohibited on all Company premises, including indoor and outdoor areas, parking lots, and Company-owned vehicles.As part of our employment process, candidates who receive a conditional offer may be required to undergo pre-employment drug testing.We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under the law.