Field Marketing Lead – WithCoverage

talentpluto; New York (NY); On-site; USD 140,000 - 170,000; Full time

Job summary

TalentPluto, Inc. is seeking a Field Marketing Lead in New York to own the end-to-end event program, from conferences to virtual events, with a clear focus on turning events into qualified pipeline and revenue for sales.

This zero-to-one, individual-contributor role carries ownership of a substantial annual budget and close collaboration with sales and the in-person events team; regular travel and office presence in NYC are expected.

Qualifications

• 2-7 years of field marketing and events experience.
• Ownership of event budgets of $500K-$800K or more.
• Track record of generating pipeline and revenue from events.
• Experience running 30-50+ programs per year or fewer larger programs.
• Startup experience with minimal oversight.
• Agency backgrounds welcome with budget management across clients.
• Virtual events experience strongly preferred.
• Regular travel and office presence in New York 5 days a week.

Responsibilities

• Own the end-to-end field marketing and events program, from conferences to roundtables, partner programs and virtual events.
• Plan and manage an annual event budget of $500K or more, allocating spend toward high-return programs.
• Run a high volume of programs each year with a focus on pipeline and revenue outcomes.
• Partner with the sales team to define target accounts, drive attendance and convert leads into pipeline.
• Measure and report pipeline and revenue by program and refine the calendar.
• Collaborate with the in-person events team on execution while owning strategy and results.
• Travel to events regularly as the program requires.

Skills

Field marketing

Events management

Budget ownership

Pipeline generation

Cross-functional collaboration

Travel readiness

Job description

Location: New York, NY

Work Model: Onsite, 5 days a week, with regular travel to events

Industry: Insurance technology (tech-enabled commercial insurance brokerage)

Compensation: $140K-$170K OTE

About the Company

Our partner is a fast-growing, tech-enabled insurance brokerage backed by top-tier venture investors. They serve roughly 1,000 business clients, grew 10x last year while staying cash-flow positive, and have doubled their team in the past year. The team is ambitious, direct, and built on ownership, with most leaders having started as individual contributors.

The Opportunity

Our partner is hiring a Field Marketing Lead to own their event program from the ground up. You will run conferences, roundtables, partner programs and virtual events, with one clear goal: turning every event into qualified pipeline and closed revenue for the sales team.

This is a zero-to-one, individual-contributor seat with full ownership of the program and a meaningful annual budget. You will work hand in hand with sales and the existing in-person events team, and as the program scales there is room to grow it into a broader function.

Responsibilities

• Own the end-to-end field marketing and events program, starting with conferences and expanding into roundtables, partner programs and virtual events
• Plan and manage an annual event budget of $500K or more, allocating spend toward the highest-return programs
• Run a high volume of programs each year while keeping a sharp focus on pipeline and revenue outcomes
• Partner closely with the sales team to define target accounts, drive attendance and convert event leads into pipeline
• Measure and report the pipeline and revenue generated by each program, and use the data to refine the calendar
• Collaborate with the in-person events team on execution while owning strategy and results
• Travel to events regularly as the program requires

Requirements

• 2-7 years of field marketing and events experience
• Proven ownership of event budgets of $500K-$800K or more
• Track record of generating pipeline and revenue from events, not only planning and coordination
• Experience running 30-50+ programs per year, or full ownership of fewer, larger programs
• Startup experience and comfort operating with minimal oversight
• Agency backgrounds welcome where you managed budgets across multiple clients
• Virtual events experience strongly preferred
• Comfortable with regular travel and working in office in New York 5 days a week