Field Marketing Lead: Public Sector Customer Programs

Peregrine; San Francisco (CA); On-site; USD 130,000 - 150,000; Full time

Job summary

Peregrine is seeking a Field Marketer to own end-to-end customer programming, engaging power-users, leadership, and elected officials. You’ll build a repeatable field marketing engine driving advocacy, adoption, and renewals across government and enterprise customers.

Based in San Francisco, you will partner with Sales, Advocacy, and Content to create high-impact events and curricula, measure success with clear KPIs, and travel regularly to support regional engagement.

Qualifications

• Experience creating high-touch customer programs, events, or campaigns.
• Understanding of how customer marketing drives expansion, retention, and advocacy.
• Experience partnering with Sales and Customer Advocacy teams.
• Ability to design repeatable motions scalable across regions.
• Customer-oriented mindset focused on value.
• Excellent project management and multitasking.
• Strong written and verbal communication; comfortable with senior stakeholders.
• Experience with Salesforce or HubSpot or similar CRM.
• Public sector or government exposure is highly desirable.
• Willingness to travel regularly.

Responsibilities

• Build our event program from the ground up, including user groups and executive programming.
• Design curricula with genuine training value in collaboration with other teams.
• Own field programs like user gatherings, executive events, roundtables, and workshops.
• Build customer communities that connect peers and deepen engagement.
• Partner with trade associations to expand Peregrine's presence.
• Create repeatable programs to surface and accelerate expansion.
• Activate champions through speaking and storytelling with Advocacy and Content.
• Measure impact using attendance, NPS, adoption, and referrals.

Skills

Customer marketing

Field marketing

ABM (account-based marketing)

Program development

Cross-functional collaboration

Communication

Project management

CRM knowledge

Travel readiness

Tools

Salesforce

HubSpot

Job description

Peregrine is seeking a Field Marketer to own end-to-end customer programming, engaging power-users, leadership, and elected officials. You’ll build a repeatable field marketing engine driving advocacy, adoption, and renewals across government and enterprise customers.

Based in San Francisco, you will partner with Sales, Advocacy, and Content to create high-impact events and curricula, measure success with clear KPIs, and travel regularly to support regional engagement.