Field Marketing Lead

Refold AI; San Francisco (CA); Hybrid; USD 100,000 - 150,000; Full time

Job summary

Refold AI in San Francisco is seeking a field marketer to own the calendar of enterprise events. You will plan conferences, dinners, podcasts, webinars, and joint activities with partners to accelerate pipeline.

This role requires a proven field marketing track record in B2B SaaS, a strong SF network, and comfort traveling. You will work with an AE/BDR, Product Marketing, and the founders to scale growth.

Qualifications

• 5–8 years in field, community or event marketing at B2B SaaS.
• Conferences, dinners, roadshows and side events experience.
• Strong SF network of executives and venues.
• Podcast or webinar production experience.
• Pipeline accountability with measurable outcomes.

Responsibilities

• Own the event calendar: plan, run and measure presence at major industry events and related follow-ups.
• Run the dinner series: manage guest lists, format, venue and outcomes.
• Produce Unfolded: source guests, book, produce and recap episodes.
• Build the webinar engine: recurring, useful sessions with customers and partners.
• Build the community: create a hub for integration and delivery leaders.
• Carry a pipeline number: align field marketing to meetings and opportunities.
• Co-market with partners: run joint events, webinars, and consortium activity.
• Make it repeatable: codify run-of-show, budget, and calendar for repeat success.

Skills

Field marketing

Event management

SF network

Podcast production

Pipeline metrics

Hands-on events

SF presence

Job description

About Refold AI

Enterprise integrations are still built by hand, one customer at a time, by a human supply chain of consultants. We think that's the last big software category that hasn't been automated — and we're automating it.

Refold is the AI integration delivery layer. Our agents build, test, deploy, and maintain integration workflows inside our customers' own products, white-labeled, up to 90% faster. Trained on millions of real-world contexts across SAP, Oracle, Workday, NetSuite, and Salesforce, we turn integration work that used to take quarters into days — and then keep it running, because the agents detect failures and repair mappings themselves.

Traction: 30+ paying enterprise customers, 1,500+ active users, 10M+ API calls processed daily, seven-figure ARR. Customers include Incorta, Kantata, Coupa, Naehas, OvationCXM, and Zycus. The results are the pitch: Kantata ships integrations 75% faster with 8x delivery capacity; Incorta cut time-to-go-live by 70% and recovered 8,000+ engineering hours; Naehas went from 3–5-month builds to 90% faster delivery.

Refold was founded by Jugal Anchalia and Abhishek Kumar, who have been featured in Forbes 30 Under 30. We've raised $6.5M led by Eniac Ventures (early investors in Airbnb & Uber) and Tidal Ventures, with Better Capital, Ahead VC, Karman Ventures, Z21 Ventures, and Titan Ventures participating.

We're assembling a founding team of people who learn fast, raise the bar, and shape the company from day one. Our buyers don't come from paid ads — they come from the room. Practice leaders, integration architects, and product executives who trust each other more than they trust a vendor. This seat owns that room.

Key Responsibilities

• Own the event calendar: Plan, run, and measure our presence at PMA, SAP Connect, TSIA, Ai4, and the industry moments where our buyers actually gather. Speaking slots, booths, side events, and the follow-up that turns a conversation into a meeting
• Run the dinner series: Executive networking dinners in target metros are one of our best pipeline sources. Own the guest list, the format, the venue, and the outcome — and scale it beyond one city
• Produce Unfolded: Our podcast is a ten-minute rapid-fire format built to open doors with mid-funnel accounts. Own guest sourcing, booking, production, and the recap content that gives each episode a second life
• Build the webinar engine: Recurring, genuinely useful sessions with customers, partners, and practitioners — not thinly disguised demos
• Build the community: Create a place where integration and delivery leaders at software companies want to be. Our credibility comes from being useful to this group before we sell them anything
• Carry a pipeline number: Field marketing here is measured in meetings booked, opportunities sourced, and pipeline influenced. Badge scans are not the metric
• Co-market with partners: Joint events, joint webinars, and consortium activity with our customers and ecosystem partners
• Make it repeatable: Turn what works into a run-of-show, a budget model, and a calendar the team can execute without you in every room

Role Information

• Audience: CTOs, CPOs, VPs of Product, and VPs of Professional Services / Delivery at sales-led software companies
• Programs in flight: Unfolded podcast, monthly executive dinners, speaking slots at industry events, consortium-led executive introductions, and a partner ISV event in planning
• Works closest with: The AE and BDR team, Product Marketing, and the founders
• Current growth team: 1 BDR, 1 AE, 2 Marketing, 4 Post-Sale, plus a 20-person engineering and delivery org

Required Skills & Abilities

• Field marketing track record: 5–8 years in community, field, or event marketing at B2B SaaS, with meaningful time at a Series A or B company where you owned the calendar rather than supported it
• You've run the room: Conferences, executive dinners, roadshows, and side events — you've done the venue calls, the guest list triage, the run-of-show, and the awkward moment when a speaker cancels at 6 pm
• A real SF network: You know the venues, the vendors, and the people worth inviting. You can put twelve of the right executives around a table without a paid list
• Producer instinct: You've made a podcast or webinar series actually happen on a schedule, not just in a plan
• Pipeline accountability: You're comfortable being measured on meetings and opportunities, and you know how to instrument events so you can prove it
• Builder DNA: No events team, no agency, no MDF. You'll book the venue and write the invite copy yourself, and that's the appealing part, not the problem
• Presence matters: Based in the SF Bay Area, in-office 3 days a week, and genuinely willing to travel

Nice to Have

• Marketed to technical or enterprise-software audiences rather than broad SMB
• Experience in the ERP or integration ecosystem — SAP, Oracle, NetSuite, Workday, Salesforce
• Comfortable doing light business development yourself: opening a conversation at an event and running it through to a booked meeting
• Built a community from zero — Slack group, user council, practitioner network — and grown it into something people show up for
• Hands-on with HubSpot and event or webinar tooling

Why do you want to work here?

• Impact: Fast-growing seed-stage company ($6.5M from Eniac Ventures & Tidal Ventures) with early Fortune 500-scale deployments and real, quantified customer outcomes
• Speed: A blank calendar and a real budget, with founder-level authority to decide where we show up and why
• Ownership: Cutting-edge AI solving a high-value enterprise problem nobody has cracked — backed by technical founders building a next-generation infrastructure platform

Compensation:

• $100,000 - $150,000 (annual)

Equal Employment Opportunity

We're a small, fast-growing team, and we're intentional about building an inclusive culture from day one. We welcome teammates of all backgrounds and don't discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race. If you're excited by our mission, you belong here.