Field Marketing Lead

Novee Security; New York (NY); Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Ownership of field strategy

Hybrid NYC office schedule

Equity opportunity

Job summary

Novee is seeking an experienced Field Marketing Lead to design and run our field marketing program from New York City. You will own strategy, planning, and execution for flagship trade shows, executive events, and joint programs with partners, driving measurable pipeline.

You will manage a small in-house team, collaborate with Sales and Marketing across the US and Israel, and optimize programs with data-driven insights and AI-enabled workflows.

Qualifications

• 6+ years of B2B marketing experience.
• 4+ years in field or event marketing for US enterprise customers.
• End-to-end ownership of major industry trade show participation.
• Proven track record of driving pipeline through field programs.
• Experience using HubSpot or Salesforce to track campaigns and report results.
• Experience leading people or agency teams and managing external vendors.
• Strong project management and budgeting skills.
• Hands-on experience using AI tools to improve marketing workflows.
• Excellent communication and stakeholder management.
• Based in the New York City area and available to work in our Manhattan office on a hybrid schedule.
• Willingness to travel up to 40%.

Responsibilities

• Build and own Novee's field marketing strategy and annual event calendar.
• Evaluate event opportunities, sponsorships, and investment levels.
• Lead event planning and execution, including concepts, venues, vendors, logistics, staffing, and on-site delivery.
• Develop repeatable event playbooks covering target accounts, meetings booked, and follow-up.
• Own the field marketing budget and forecast spending.

Skills

B2B marketing

Field marketing

Event marketing

CRM tools

Team leadership

Budgeting

Project management

AI tools

Tools

HubSpot

Salesforce

Job description

Location: New York City (Hybrid, Manhattan office)

Reports to: VP Marketing

Travel: Up to 40%

Compensation: The annual base salary range for this role is 150,000$-180,000$, plus equity. Actual compensation within this range will depend on relevant experience, skills, and qualifications.

About Us

Novee is the AI penetration testing platform built for a world where attackers operate at machine speed. Our AI agents think like real attackers, continuously finding and validating exploitable risk so security teams can fix what matters first.

We raised $51.5M in four months, backed by top investors YL Ventures, Canaan Partners, and Oren Zeev - one of the fastest funding trajectories in offensive security. Our proprietary AI model outperforms frontier LLMs by over 55% on real exploitation benchmarks, and we're just getting started.

We're a global team with offices in Tel Aviv, the US and the UK, founded by offensive security experts. We work with hundreds of global enterprises to help them secure their environments and innovate faster.

We're at the cutting edge of AI and cyber. We move fast, work with the best, and have fun together.

About The Role

We're looking for an experienced Field Marketing Lead to build and lead Novee's field marketing program and turn meaningful in-person engagement into a measurable pipeline.

As our first in-house field marketing hire, you will own strategy, planning, and execution across flagship trade shows, executive dinners, roundtables, Novee-hosted events, and joint programs with channel partners.

You will combine creative thinking with operational discipline: developing experiences that resonate with security leaders, coordinating every detail, and ensuring each program has clear goals, targeted outreach, and timely follow-up.

You will direct the field marketers who support Novee through our agency partner and help build and grow our in-house field team as the company expands. Working closely with Sales and the broader Marketing team across the US and Israel, you will shape where we invest, how we show up, and how we measure results.

This is a hands-on leadership role with significant ownership, direct access to executive leadership, and a clear impact on Novee's growth.

Responsibilities

• Build and own Novee's field marketing strategy and annual event calendar, including flagship conferences such as RSAC and Black Hat, regional programs, executive events, and Novee-hosted experiences.
• Evaluate event opportunities, sponsorships, and investment levels based on target audiences, sales priorities, competitive presence, and expected business impact.
• Lead event planning and execution, including creative concepts, venues, vendors, logistics, staffing, and on-site delivery.
• Develop repeatable event playbooks covering target accounts, attendee recruitment, meetings booked in advance, Sales coverage, and follow-up within 48 hours.
• Own the field marketing budget, forecast spending, and allocate resources across programs.

Pipeline and Measurement

• Partner with Sales leadership, BDRs, and AEs to define program goals and convert event engagement into qualified meetings and opportunities.
• Work with Marketing Operations to track sourced and influenced pipeline, campaign performance, and return on investment.
• Review results after each program and use the findings to improve future investment and execution.

Partner Programs

• Plan and execute joint events and co-marketing programs with channel partners in collaboration with the Channel Sales team.
• Manage market development funds (MDF) for field programs, including planning, budget tracking, and performance reporting.

AI and Automation

• Use AI and automation to improve account and attendee research, invitations, follow-up, meeting coordination, and event reporting.
• Build and improve repeatable workflows, including agent-based workflows where useful, to scale execution efficiently.
• Evaluate new tools and share effective approaches with the broader Marketing team.

Team and Collaboration

• Set priorities and guide execution for the agency field marketers supporting Novee.
• Help hire, develop, and grow the in-house field marketing team as the company expands into additional regions.
• Manage event agencies, venues, and vendors.
• Collaborate with Demand Generation, Marketing Operations, Content, Design, and Product Marketing to deliver consistent, effective programs.
• Keep stakeholders across the US and Israel aligned on plans, responsibilities, timelines, and results.

Requirements

• 6+ years of B2B marketing experience, including 4+ years in field or event marketing for companies selling to US enterprise customers.
• Experience building or scaling field marketing programs in a high-growth technology company.
• End-to-end ownership of major industry trade show participation, including planning, budgeting, on-site execution, and follow-up.
• A demonstrated track record of driving pipeline through field programs and measuring their performance.
• Experience using HubSpot or Salesforce to track campaigns and report results.
• Experience leading people or agency teams and managing external vendors.
• Strong project management and budgeting skills, with the ability to manage multiple programs simultaneously.
• Hands-on experience using AI tools and automation to improve marketing workflows.
• Excellent communication and stakeholder management skills, with a strong ability to partner with Sales.
• Creativity, attention to detail, and the ability to deliver high-quality experiences under tight timelines.
• Comfort building processes from scratch and working with distributed teams across time zones.
• Based in the New York City area and available to work in our Manhattan office as part of a hybrid schedule.
• Willingness to travel up to 40%.

Bonus Points

• Experience in cybersecurity marketing, particularly engaging CISOs and enterprise security teams.
• Experience owning field programs at RSAC or Black Hat.
• Experience running a Customer Advisory Board or a company-hosted customer summit.
• Experience with partner co-marketing across resellers, MSSPs, or GSIs.
• Experience managing MDF programs.
• Experience working at an Israeli-founded company.

What We Offer

• The opportunity to build Novee's field marketing function as our first in-house field marketing hire and help grow the team as we scale.
• Ownership of field strategy, budget, and execution, with direct impact on company pipeline.
• Close collaboration with executive leadership, Sales, and Marketing teams across the US and Israel.
• The freedom to develop creative programs and improve how we engage customers and partners.
• A front-row seat in a fast-growing AI and offensive security company backed by top-tier investors.
• Competitive compensation and meaningful equity.