Field Marketing Coordinator
Spinoso Real Estate Group
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Job summary
Spinoso Real Estate Group is seeking a Part-Time Field Marketing Coordinator in Santa Maria, CA. The role supports the General Manager with property marketing objectives, events, and communications to drive foot traffic and tenant sales.
You will work closely with the Corporate Field Marketing Team and Leasing Representatives to provide market data and reporting while building tenant and community relationships.
Qualifications
- Excellent verbal and written communication skills are required.
- Intermediate to expert proficiency with Microsoft Office suite.
- Experience with Meta Business Suite, Instagram and Facebook is preferred.
- Ability to build paid advertising campaigns and targeted audiences.
- Proficiency with Canva, CapCut, Edits, DaVinci Resolve, and Adobe Creative apps.
Responsibilities
- Support the General Manager with marketing objectives for the property.
- Assist in creating the property's annual marketing strategy and budget.
- Conduct market research and analyze findings to influence strategy.
- Coordinate events and vendor relations for promotional activities.
- Oversee digital initiatives including website and social media.
- Prepare press releases and manage media inquiries per policies.
- Collaborate with leasing agents on marketing support for new tenants.
- Monitor tenant sales and implement marketing programs for underperforming tenants.
Skills
Tools
Job description
If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.
Part Time Santa Maria Town Center, Santa Maria, CA, US
30+ days ago Requisition ID: 1312
Job Title: Marketing Coordinator
Department: Field Marketing
Reports to: General Manager; Director of Field Marketing
Classification: Non-Exempt, Part-Time
At Spinoso Real Estate Group, we believe retail real estate holds untapped potential to transform communities, foster connection, and drive economic growth. The Marketing Coordinator will assist the General Manager with the coordination of all digital and in-person marketing initiatives for their property. This role also partners closely with Spinoso REG’s Corporate Field Marketing Team and Leasing Representatives to provide market research, tenant support, and performance reporting data for review. The ideal candidate will thrive in building strong tenant and community relationships and enjoy supporting event planning and production efforts that drive foot traffic, boost tenant sales, and elevate overall center awareness.
- Support the General Manager with the development, implementation, and coordination of marketing objectives for the property.
- Assist in the creation of the property’s annual marketing strategy and marketing budget.
- Conduct market research and analyze findings with the General Manager to influence the development of the property’s annual marketing strategy.
- Compare monthly budget actuals with budget estimates through monthly reforecasting and invoice submittals.
- Coordinate with vendors and other onsite staff to support the production of weekly, monthly, and quarterly events.
- Establish and maintain strong relationships with property tenants to advise on sales productivity, event involvement, and promotional opportunities within the center.
- Plan, coordinate, and attend community networking events to maintain professional relationships between relevant community leaders and local institutions.
- Oversee all digital initiatives, including but not limited to maintaining the property’s website, and social media engagement (Facebook and Instagram).
- Collaborate with a third-party Email and SMS coordinator to provide mall local content for bimonthly marketing blasts.
- Spearhead the property’s paid advertising strategy by conducting digital ads
for events, sales opportunities, and relevant tenant promotions as needed.
- Coordinate all printed advertising opportunities for the property within local community spaces as needed.
- Assist in creating the property’s annual publicity plan, preparing press releases for General Manager and Corporate approval, distributing approved press releases, and managing all media inquiries in accordance with Spinoso Real Estate Group’s public relations policies.
- Communicate current market trends and local market updates with property leasing agents to assist in the acquisition of new tenants.
- Assist leasing agents in the administration of lease provisions applicable to marketing and organizing marketing support for new tenant openings.
- Collaborate with the General Manager to monitor tenant sales and implement strategic marketing programs to support underperforming tenants, including but not limited to social media promotions, advertising solutions, email and SMS marketing blasts, and event coordination.
- Help with the collection of all marketing data needed for corporate, client, and mall-level reporting documents.
- Work with the General Manager to oversee visual communications, including digital directories, window displays, signage, and holiday décor.
- Serve as an integral member of the Mall Management Team by supporting related programs, including Emergency Planning and Communication, and improving processes related to the essential duties and responsibilities outlined above.
- Complete all other ad hoc tasks as needed.
- Availability to be onsite part-time throughout the week with weekend and holiday availability as needed.
- Excellent verbal and written communication skills.
- Strong project management, multitasking, and critical thinking skills.
- Proven personable and professional attitude with a desire to be collaborative.
- Intermediate math skills and excellent analytical skills.
- Intermediate to expert ability using Microsoft Office, Word, Excel, PowerPoint, and other basic office software programs.
- Intermediate to expert understanding of Meta Business Suite, Instagram, and Facebook.
- Proficiency in building paid advertising campaigns and targeted audiences through Meta Ads.
- Intermediate to expert proficiency using content creation and graphic design tools such as Canva, CapCut, Edits, DaVinci Resolve, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects, and/or Adobe SparkPost.
- One to two years of related marketing experience in a relevant field.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to commute on-site on a weekly basis
- Use of computer screens and keyboards
- Operation of a passenger vehicle
- Occasional and sometimes overnight air travel
- Manual dexterity sufficient for constant use of a keyboard, mouse and telephone/radio
- Ability to operate office equipment, including a copier, fax machine, postage machine, etc.
- Ability to lift 20 pounds
- Speech and hearing sufficient for regular communications on the phone, radio or face-to-face
- Vision sufficient for reading work related documents on a monitor or in paper format
- Sufficient sense of smell to detect dangerous odors
- Ability to walk, bend, stoop, climb, and reach in the course of normal office functions
- Ability to sit and stand for long periods of time
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