Marketing Manager

RKW Residential; United States; On-site; USD 55,000 - 70,000; Full time

Job summary

A residential property management company located in the United States is seeking a Marketing Specialist to assist in developing and implementing marketing programs for their apartment communities. The ideal candidate will demonstrate strong problem-solving, marketing, and leadership skills, with experience in property management or real estate as a plus. Responsibilities include partnership with regional managers and monitoring of marketing effectiveness. This role offers an opportunity to innovate and impact the company's public image.

Qualifications

• Bachelor’s degree in Marketing or related field is preferred.
• Three years+ of related experience in marketing is preferred.
• Experience in property management or real estate field is a plus.

Responsibilities

• Assist in the development of marketing programs for apartment communities.
• Partner with managers to implement strategic marketing plans.
• Monitor and report on effectiveness of marketing strategies.
• Oversee and manage the development of promotional materials.
• Lead communication with customers to discuss marketing plans.

Skills

Marketing knowledge

Problem-solving

Customer service

Interpersonal skills

Leadership

Strategic thinking

Adaptability

Innovative thinking

Education

Bachelor’s degree in Marketing or related field

Three years+ related experience in marketing

Tools

Google Analytics

Google AdWords

Canva

Facebook Business Manager

Job description

ESSENTIAL DUTIES AND RESPONSIBILITIES: include the following but are not limited to the job specifications contained herein. Additional duties or job functions that can be performed safely may be required as deemed necessary by supervisory personnel.

• Assist in the development of marketing programs designed to generate traffic for a portfolio of apartment communities
• Partner with regional and property managers to implement strategic and creative marketing plans tailored to each community and its target audience
• Provide additional and in-depth marketing support to under-performing communities
• Understand and work within marketing budgets at the corporate and property level
• Research the market and stay aware of current market trends
• Monitor and report on effectiveness of marketing and advertising strategies
• Oversee and manage the development of creative communication pieces, promotional materials, presentations, websites, reports and training materials
• Assist in the creation, execution and on-going training of corporate marketing programs
• Working closely with design agencies, advertising partners and other marketing vendors
• Attend and participates in making presentations to prospective owners/clients to secure management agreements
• Lead communication with clients and owners to discuss short- and long-term marketing plans
• Oversee with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and more
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Ensure accuracy, consistency and quality of all marketing initiatives
• Knowledge of rental housing operations and real estate-related marketing concepts and terms to read, interpret, and apply market information to understand its impact on the company’s public image and reputation is preferred.
• Demonstrates skills in using the internet for marketing and product advertising, and proficiency in navigating websites and internet communication tools such as e-mail, Facebook, Twitter, YouTube, and other social media and advertising software.

COMPETENCIES: To perform the job successfully, an individual should demonstrate the following competencies:

• Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
• Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
• Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions.
• Written Communication - Writes clearly and informatively; Presents numerical data effectively; Able to read and interpret written information.
• Change Management - Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results.
• Delegation - Delegates work assignments; Matches the responsibility to the person; Gives authority to work independently; Sets expectations and monitors delegated activities; Provides recognition for results.
• Leadership - Exhibits confidence in self and others; Inspires and motivates others to perform well; effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others.
• Business Acumen - Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
• Cost Consciousness - Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.
• Ethics - Treats people with respect; Keeps commitments; inspires the trust of others; Works with integrity and ethically.
• Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; supports affirmative action and respects diversity.
• Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
• Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision‑making process; Makes timely decisions.
• Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
• Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality.
• Quantity - Completes work in timely manner; Works quickly.
• Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
• Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals.
• Initiative - Takes independent actions and calculated risks; Looks for and takes advantage of opportunities.
• Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION/TECHNICAL REQUIREMENTS

Bachelor’s degree in Marketing or related field is preferred. Three years+ related experience in marketing is preferred. Experience in property management/ real estate field is a plus. Experience with Google Analytics, Google AdWords, Office365, Canva, Facebook Business Manager is a plus.

LANGUAGE SKILLS:

Ability to read, write and communicate in English. Communicate in Spanish is a plus, but not required.

MATHEMATICAL SKILLS:

Ability to add, subtracts, multiply, and divides in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

REASONING ABILITY:

Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations. People skills, ability to interact and communicate with tenants, and maintenance personnel

COMPUTER SKILLS:

To perform this job successfully, an individual should have knowledge of Marketing, Social Media, and advertising software.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Some lifting; typically 25lbs. or less.
• Ability to climb up to four flights of stairs to access units.
• Ability to walk several acres to tour the community.
• Ability to stand for long periods.
• Ability to sit at a desk for long periods.

This is a drug-free workplace.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.