Field Marketing Coordinator

Nothing Bundt Franchising, LLC; Dallas (TX); On-site; USD 60,000 - 80,000; Full time

Job summary

Nothing Bundt Franchising, LLC seeks a Local Social Platform Project Lead in Dallas to serve as the day-to-day lead for the Local Social platform (SOCi) powering localized social content for our Bakeries. You will develop guides and training materials to enable successful platform adoption and consistent brand storytelling at the local level.

In this role, you will monitor engagement, usage, and content performance; prepare monthly reports with insights and opportunities for improvement.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 1–2 years of marketing experience in a multi-unit, franchise, or retail environment.

Responsibilities

• Lead and administer the Local Social platform (SOCi) for bakery marketing.
• Develop guides and training materials for platform adoption and brand storytelling.
• Monitor engagement, usage and content performance; prepare monthly reports with insights.
• Coach Bakery users to strengthen social media execution and community engagement.
• Assist Field Marketing with openings and related events; coordinate post-opening reviews.
• Support data gathering on local marketing activities and digital metrics.
• Collaborate with Brand, Creative, Digital, and Operations teams to ensure alignment.

Skills

Social media tools

Writing

Organization

Communication

Multi-project management

Data visualization/reporting

Education

Bachelor’s degree in Marketing/Communications

Tools

Sprout Social

SOCi

Hootsuite

Meta Business Suite

Job description

Local Social Platform Project Lead

• Serve as the day-to-day lead and administrator for the Local Social platform (SOCi), which powers localized social media content for our Bakeries.
• Develop and manage guides and training materials to ensure successful platform adoption and consistent brand storytelling at the local level.
• Monitor engagement, usage, and content performance; prepare monthly reports highlighting best practices and areas for improvement.
• Provide one-on-one and group coaching to Bakery users to strengthen social media execution and community engagement.

Field Marketing Support

• Assist Field Marketing Managers with executional and logistical needs for New Bakery Openings, Grand Openings, and Bakery Birthdays.
• Support and help coordinate post NBO opening 90-day recap reviews.

Performance Analysis & Local Insights

• Support marketing programs and performance reviews by gathering and organizing data on local marketing activities, sales trends, and digital metrics.
• Partner with the Field Marketing team to identify underperforming Bakeries, contributing to local action plans based on data-driven insights, as needed.

Resource & Communication Support

• Contribute to the creation of marketing tools, guides, and resources that make local marketing easier and more effective for Bakery system.
• Maintain organized marketing documentation and help ensure updates are communicated across the system.
• Collaborate cross-functionally with Brand, Creative, Digital, and Operations teams to ensure alignment.

Core Values/Leadership Competencies:

• Servant’s Heart
  • Developer of people
  • Vision casting
  • Leads by example
• Spirit of a Champion
  • Exhibits extreme ownership – 100/0! Mentality – 100% responsibility and zero excuses!
  • Excellence driven, desires feedback and improvement
  • Exhibits sound judgment
• Genuine Connections
  • Intensely collaborative
  • Professional with the ability to influence at all levels
  • Communicates often and openly

Skills and Abilities:

• Familiarity with social media management tools or platforms (e.g., Sprout, SOCi, Hootsuite, or Meta Business Suite).
• Strong writing, organization, and communication skills.
• Comfortable managing multiple projects and deadlines in a fast-paced, collaborative environment.
• Passion for supporting local businesses and community engagement.
• Proficiency in Microsoft Office and/or Google Workspace; experience with data visualization or reporting tools is a plus.

Education/Certifications and Work Experience Requirements:

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 1-2 years of marketing experience, ideally in a multi-unit, franchise, or retail environment.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.