Field Marketing Coordinator

Nothing Bundt Cakes; Dallas (TX); On-site; USD 55,000 - 80,000; Full time

Job summary

Nothing Bundt Cakes in Dallas is seeking a Project Lead for the Local Social platform to serve as the day-to-day administrator for SOCi across Bakeries. You will develop guides, training materials, and best-practice content to ensure consistent brand storytelling at the local level, monitor engagement, prepare monthly reports, and coach bakery teams to improve social media execution.

Working with Brand, Creative, Digital, and Operations, you will translate data into insights that drive local

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 1-2 years of marketing experience, ideally in a multi-unit, franchise, or retail environment.

Responsibilities

• Lead and administer the Local Social platform (SOCi) for Nothing Bundt Cakes bakeries.
• Develop guides and training materials for platform adoption and brand storytelling at the local level.
• Monitor engagement, usage, and content performance; prepare monthly reports with insights.
• Provide coaching to Bakery users to strengthen social media execution and community engagement.

Skills

Social media tools

Writing & communication

Project management

Data interpretation

Office/Workspace tools

Education

Bachelor's degree in Marketing/Communications

1-2 years marketing experience

Tools

Sprout

SOCi

Hootsuite

Meta Business Suite

Job description

• Serve as the day-to-day lead and administrator for the Local Social platform (SOCi), which powers localized social media content for our Bakeries.
• Develop and manage guides and training materials to ensure successful platform adoption and consistent brand storytelling at the local level.
• Monitor engagement, usage, and content performance; prepare monthly reports highlighting best practices and areas for improvement.
• Provide one-on-one and group coaching to Bakery users to strengthen social media execution and community engagement.
  

Accountabilities/Duties

• Serve as the day-to-day lead and administrator for the Local Social platform (SOCi), which powers localized social media content for our Bakeries.
• Develop and manage guides and training materials to ensure successful platform adoption and consistent brand storytelling at the local level.
• Monitor engagement, usage, and content performance; prepare monthly reports highlighting best practices and areas for improvement.
• Provide one-on-one and group coaching to Bakery users to strengthen social media execution and community engagement.
  

Local Social Platform Project Lead

• Serve as the day-to-day lead and administrator for the Local Social platform (SOCi), which powers localized social media content for our Bakeries.
• Develop and manage guides and training materials to ensure successful platform adoption and consistent brand storytelling at the local level.
• Monitor engagement, usage, and content performance; prepare monthly reports highlighting best practices and areas for improvement.
• Provide one-on-one and group coaching to Bakery users to strengthen social media execution and community engagement.
  

Field Marketing Support

• Assist Field Marketing Managers with executional and logistical needs for New Bakery Openings, Grand Openings, and Bakery Birthdays.
• Support and help coordinate post NBO opening 90-day recap reviews.
  

Performance Analysis & Local Insights

• Support marketing programs and performance reviews by gathering and organizing data on local marketing activities, sales trends, and digital metrics.
• Partner with the Field Marketing team to identify underperforming Bakeries, contributing to local action plans based on data-driven insights, as needed.
  

Resource & Communication Support

• Contribute to the creation of marketing tools, guides, and resources that make local marketing easier and more effective for Bakery system.
• Maintain organized marketing documentation and help ensure updates are communicated across the system.
• Collaborate cross-functionally with Brand, Creative, Digital, and Operations teams to ensure alignment.
  

Core Values/Leadership Competencies

• Servant's Heart
  • Developer of people
  • Vision casting
  • Leads by example
• Spirit of a Champion
  • Exhibits extreme ownership - 100/0! Mentality - 100% responsibility and zero excuses!
  • Excellence driven, desires feedback and improvement
  • Exhibits sound judgment
• Genuine Connections
  • Intensely collaborative
  • Professional with the ability to influence at all levels
  • Communicates often and openly

Skills And Abilities

• Familiarity with social media management tools or platforms (e.g., Sprout, SOCi, Hootsuite, or Meta Business Suite).
• Strong writing, organization, and communication skills.
• Comfortable managing multiple projects and deadlines in a fast-paced, collaborative environment.
• Passion for supporting local businesses and community engagement.
• Proficiency in Microsoft Office and/or Google Workspace; experience with data visualization or reporting tools is a plus.
  

Education/Certifications And Work Experience Requirements

• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
• 1-2 years of marketing experience, ideally in a multi-unit, franchise, or retail environment.
  

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