Field Marketing Coordinator

Socket.dev; Bakersfield (CA); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with 4% match

Paid car and phone allowance

Employee stock purchase plan

New home discount

Job summary

LGI Homes is seeking a Field Marketing Coordinator in the Bakersfield area to support Morningstar Ranch and Harvest Grove communities.

The role plans and executes events, showcases, grand openings, and Realtor engagements to drive traffic and enhance the customer experience. You will manage signage, listings, content creation, and weekly insights for leadership.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business or related field; 2+ years in marketing, events or community engagement.
• Real Estate marketing experience preferred.
• Strong event planning, project management, and communication skills.
• Creativity and an eye for presentation; ability to juggle multiple priorities.
• Strong social media and content creation skills.
• Digital proficiency with social media management and content editing tools.
• Willingness to travel between communities and work evenings/weekends for events.
• Ability to build relationships with teams, partners and the community.

Responsibilities

• Plan and execute community events, showcases, grand openings, and Realtor engagements.
• Activate national campaigns locally and improve community presentation.
• Manage signage, collateral, digital listings, and customer touchpoints.
• Handle data entry, reporting, traffic trends, and weekly leadership insights.
• Manage marketing inventory and vendors; assist with photography and video needs.

Skills

Marketing experience

Event planning

Project management

Communication

Social media

Content creation

Brand presentation

Relationship building

Digital tools

Education

Bachelor’s Degree in Marketing/Communications/Business

Tools

Social media management tools

Job description

LGI Homes is seeking a Field Marketing Coordinator in the Bakersfield area. This position will cover our Morningstar Ranch and Harvest Grove communities.

As one of the World’s Most Trustworthy Companies and a Top Workplace in the USA, LGI Homes has a notable legacy of homebuilding excellence. We are seeking marketing professionals who are self-motivated and eager to dive into the LGI Homes system and culture.

The Field Marketing Coordinator brings LGI Homes marketing to life across multiple communities by planning and executing community events, showcases, grand openings, and Realtor engagements that drive traffic and enhance the customer experience. This field-based role activates national campaigns locally, improves community presentation, supports content creation, and provides insights that help drive sales performance.

As the on-the-ground extension of the marketing team, this role ensures signage, collateral, digital listings, and customer touchpoints are polished, consistent, and aligned with brand standards. A major part of the role includes managing the full event process—planning, coordination, onsite execution, and post-event follow-up—to maintain strong community visibility and engagement.

The coordinator also handles data entry and reporting, tracking traffic trends, reviewing online listings, evaluating sign routes, and sharing weekly insights with leadership. Additional responsibilities include managing marketing inventory and vendors, supporting photography and video needs, assisting with community launches and closeouts, and ensuring information centers are always visitor-ready.

• Bachelor’s Degree in Marketing, Communications, Business, or a related field, with 2+ years of experience in marketing, events, or community engagement

• Real Estate marketing experience preferred
• Strong event planning, project management, and communication skills
• Creativity and an eye for presentation, with the ability to manage multiple priorities
• Strong social media and content creation skills
• Digital proficiency with social media management and content editing tools
• Comfortable traveling between communities and working evenings and weekends for events
• Skilled at building strong relationships with teams, partners, and the community

In addition to a competitive compensation package, this position offers comprehensive training and exceptional benefits which include: medical, dental, vision, 401(k) with 4% match, a paid car and phone allowance, an employee stock purchase plan and a new home discount. We also boast a rich company culture focused on training, goals, and recognition.