Field Marketing Coordinator

LGI Homes; Bakersfield (CA); On-site; USD 48,000 - 64,000; Full time

Benefits offered by this job

401(k) match

Car allowance

Phone allowance

Employee stock purchase plan

New home discount

Health benefits

Job summary

LGI Homes is seeking a Field Marketing Coordinator in the Bakersfield area, covering Orchard Park and Harvest Grove communities. This role drives traffic and enhances the customer experience through events, showcases, and Realtor engagements, while ensuring branding consistency across signage, collateral, and digital listings.

You will handle data entry, reporting, and weekly leadership insights, support photography/video needs, and help launches/closeouts to sustain community visibility.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field with 2+ years in marketing, events, or community engagement
• Real estate marketing experience preferred
• Strong event planning, project management, and communication skills
• Creativity and presentation with ability to manage multiple priorities
• Strong social media and content creation skills
• Digital proficiency with social media management and content editing tools
• Willingness to travel between communities and work evenings/weekends for events
• Ability to build strong relationships with teams, partners, and the community

Responsibilities

• Plan and execute community events, showcases, grand openings, and Realtor engagements
• Coordinate and activate local marketing campaigns across multiple communities
• Ensure signage, collateral, listings, and touchpoints align with brand standards
• Manage end-to-end event process: planning, on-site execution, and follow-up
• Track traffic trends, online listings, sign routes, and share weekly insights
• Manage marketing inventory, vendors, and support multimedia needs

Skills

Event planning

Content creation

Social media management

Communication

Relationship building

Market research

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Content editing tools

Social media management tools

CRM software

Job description

LGI Homes is seeking a Field Marketing Coordinator in the Bakersfield area. This position will cover our Orchard Park and Harvest Grove communities.

As one of the World's Most Trustworthy Companies and a Top Workplace in the USA, LGI Homes has a notable legacy of homebuilding excellence. We are seeking marketing professionals who are self-motivated and eager to dive into the LGI Homes system and culture.

The Field Marketing Coordinator brings LGI Homes marketing to life across multiple communities by planning and executing community events, showcases, grand openings, and Realtor engagements that drive traffic and enhance the customer experience. This field-based role activates national campaigns locally, improves community presentation, supports content creation, and provides insights that help drive sales performance.

As the on-the-ground extension of the marketing team, this role ensures signage, collateral, digital listings, and customer touchpoints are polished, consistent, and aligned with brand standards. A major part of the role includes managing the full event process—planning, coordination, onsite execution, and post-event follow-up to maintain strong community visibility and engagement.

The coordinator also handles data entry and reporting, tracking traffic trends, reviewing online listings, evaluating sign routes, and sharing weekly insights with leadership. Additional responsibilities include managing marketing inventory and vendors, supporting photography and video needs, assisting with community launches and closeouts, and ensuring information centers are always visitor-ready.

Requirements

• Bachelor's Degree in Marketing, Communications, Business, or a related field, with 2+ years of experience in marketing, events, or community engagement
• Real Estate marketing experience preferred
• Strong event planning, project management, and communication skills
• Creativity and an eye for presentation, with the ability to manage multiple priorities
• Strong social media and content creation skills
• Digital proficiency with social media management and content editing tools
• Comfortable traveling between communities and working evenings and weekends for events
• Skilled at building strong relationships with teams, partners, and the community

Benefits

In addition to a competitive compensation package, this position offers comprehensive training and exceptional benefits which include: medical, dental, vision, 401(k) with 4% match, a paid car and phone allowance, an employee stock purchase plan and a new home discount. We also boast a rich company culture focused on training, goals, and recognition.