Field Marketing & Community Relations Manager

Granite Peak Home Health; Billings (MT); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

Holiday pay

Travel allowance

Life insurance

Job summary

Granite Peak Home Health is seeking a proactive Community Relations Manager to lead marketing strategies for growth in Billings, MT. You will drive digital campaigns, build relationships with physicians, hospitals, and social services, and oversee materials and events to promote patient-centered home health services.

The role requires 75% travel across Montana, collaboration with clinical teams, and a focus on lead generation, brand awareness, and ROI-focused campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, Healthcare Administration, or a related field.
• 1+ years of experience in healthcare marketing, preferably in home healthcare or related sectors.
• Strong understanding of digital marketing strategies, SEO, content creation, and social media management.
• Excellent written and verbal communication skills, with the ability to create engaging and persuasive content.
• Proven ability to build and maintain relationships with healthcare professionals, patients, and families.
• Ability to analyze marketing data and campaign results to make informed decisions.
• Highly organized with the ability to manage multiple projects and meet deadlines.
• A passion for healthcare and helping others in the community.
• Proficiency in marketing software, CRM tools, and analytics platforms (e.g., Google Analytics, HubSpot, etc.).
• Willingness to travel throughout the state of Montana (approximately 75% travel time).

Responsibilities

• Develop and implement comprehensive marketing strategies to drive growth and increase awareness of Granite Peak Home Health’s services.
• Collaborate with executive and clinical teams to understand target markets and create campaigns that resonate with prospective patients, families, and healthcare providers.
• Create compelling marketing materials, including brochures, digital content, email campaigns, social media posts, and advertisements.
• Manage Granite Peak Home Health’s digital presence, including the website, social media platforms, and online reviews, ensuring they reflect the brand’s values and engage the target audience.
• Build relationships with physicians, hospitals, nursing homes, and other healthcare professionals to generate referrals and enhance patient acquisition.
• Set up meetings with doctors, clinics, social services representatives, and discharge planners to promote our services.
• Nurture accounts with regular drop-ins, either weekly or bi-weekly, to maintain and strengthen relationships.
• Travel to build brand awareness, maintain relationships, and attend provider meetings.
• Drive business growth by spending a majority of the workday in the field developing relationships at community and educational events that result in eligible client referrals and applicants for Granite Peak Home Health and back-office staff.
• Distribute information materials and participate in promotional activities related to Granite Peak Home Health.
• Monitor marketing campaign performance and make data-driven decisions to improve strategies and optimize ROI.
• Organize and participate in community outreach events, health fairs, and other initiatives to promote Granite Peak Home Health’s services.
• Track industry trends and competitor activities to identify new marketing opportunities and stay ahead of market demands.
• Manage the marketing budget, ensuring cost-effective use of resources and adherence to financial goals.
• Provide regular reports on marketing performance, insights, and key metrics to senior management.

Skills

Digital marketing

SEO

Content creation

Social media management

Communication

Relationship building

Data analysis

Organization

Travel readiness

Education

Bachelor's degree in Marketing

Healthcare Administration

Tools

CRM tools

Google Analytics

HubSpot

Microsoft Office

Adobe Acrobat

Job description

Granite Peak Home Health is seeking a proactive Community Relations Manager to lead marketing strategies for growth in Billings, MT. You will drive digital campaigns, build relationships with physicians, hospitals, and social services, and oversee materials and events to promote patient-centered home health services.

The role requires 75% travel across Montana, collaboration with clinical teams, and a focus on lead generation, brand awareness, and ROI-focused campaigns.