Field Marketing Associate

New Ground Promotions (NGP); New York (NY); Hybrid; USD 67,500 - 72,500; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

Generous PTO & Paid Holidays

Life & Disability Insurance

HSA & FSA Plans

Employee Assistance Program

Professional Development

Wellness Perks

Job summary

A leading marketing agency is seeking a Field Marketing Associate in New York. The position involves supporting the Field Marketing Director, coordinating event activations, and managing logistics. Ideal candidates have 1–3 years of experience in field marketing or live events, strong organizational skills, and proficiency in tools like Google Suite and Adobe Acrobat. The role offers a competitive salary and comprehensive benefits, promoting a diverse and inclusive workplace.

Qualifications

• 1–3+ years of field marketing or live events experience in an agency role.
• Strong background in alcohol/spirits-based experiential marketing preferred.
• Exceptional communication and presentation skills.

Responsibilities

• Support the Field Marketing Director with marketing programs.
• Coordinate recruitment, onboarding, and team communications.
• Manage staff rosters and expense processes.

Skills

Field marketing experience

Client-facing skills

Organizational skills

Budget management

Tools

Google Suite

Adobe Acrobat

Project management tools

Job description

Field Marketing Associate – Field Marketing

Full Time – Hybrid

Immediate Hire

Agency Overview

Established in 2010, New Ground Promotions is an industry leader in marketing brand experiences + creating cultural relevance. Marketing is the art of telling a great story and we are some of the best storytellers in the business. We deliver experiences that are measured against excellence, from concept to completion.

About the Role

The Field Marketing Associate (FMA) plays a key role in supporting the Field Marketing Director and management team across event activations, reporting, recruitment, and cross‑functional marketing initiatives. This full‑time position is ideal for a proactive, detail‑oriented candidate ready to take on a dynamic role in a fast‑paced agency environment. You will collaborate closely with internal teams, vendors, and clients while helping to manage staff, logistics, and program reporting.

This role requires a mix of administrative expertise, marketing savvy, and on‑the‑ground problem‑solving. You’ll support market managers, help develop client relationships, and contribute to the success of marketing programs from the ground up.

Job Responsibilities

• Support the Field Marketing Director with Field Marketing programs.
• Collaborate with Field Managers to ensure seamless program execution and communication.
• Assist with internal and external project management including reporting, research, and timelines.
• Coordinate recruitment, onboarding, and field team communications.
• Help develop and maintain program documents, materials, and reports.
• Participate in weekly internal meetings and offer insights and updates.
• Manage staff rosters, payroll support, event scheduling, and expense processes.
• Collaborate with production and client service teams on program logistics and feedback.
• Review, audit, and manage post‑event reports and program KPIs.
• Assist in preparing recaps, toplines, and client‑facing evaluations.
• Research competitive activity, cultural trends, and consumer insights.
• Contribute to the creation of pitches and new business opportunities.
• Act as a brand steward to ensure excellence in execution and reporting.
• Stay informed on experiential, cultural, and industry trends and apply learnings as appropriate.
• Represent NGP professionally at client meetings, activations, and industry events.

Qualifications & Requirements

• 1–3+ years of field marketing or live events experience in an agency role.
• Strong background in alcohol/spirits‑based experiential marketing preferred.
• Exceptional client‑facing, communication, and presentation skills.
• Highly organized, strategic thinker with strong attention to detail.
• Proven ability to manage multiple brands and activations simultaneously.
• Strong budget development and financial management experience.
• Proficiency with Google Suite, Adobe Acrobat, and project management tools.

Compensation Structure

• Base Salary: $67,500 – $72,500
• Bonus: tied to personal performance, program KPIs, agency financials
• Milestone Bonuses: Triggered by revenue growth, expansion wins, or market launches

Benefits Snapshot

• Medical, Dental & Vision Insurance – Multiple plan options with telemedicine access
• Generous PTO & Paid Holidays – Prioritizing work‑life balance
• Life & Disability Insurance – Company‑paid options for added security
• HSA & FSA Plans – Tax‑advantaged savings for healthcare and dependent care
• Employee Assistance Program (EAP) – 24/7 confidential support services
• Professional Development – Ongoing training and leadership growth
• Wellness Perks – Gym discounts, wellness programs, and more

At NGP, we are a group of people growing together and having fun doing it. We support a diverse and inclusive environment where everyone has a voice and contributes to the team. We value unique insights, respect all backgrounds, and enjoy sharing our experiences together.

NGP is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.