Field Marketer

Profound; New York, Northern (NY, KY); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Profound is seeking a Field Marketer in NYC to own the strategy and execution of our field marketing motion, including tradeshows, regional events, ABM activations, and partner programs. This is a hands-on, sales‑aligned role that requires rolling up your sleeves and delivering real results.

You will build multi‑touch campaigns, manage budgets, coordinate with Sales and SDRs, and collaborate with content and social teams to extend events into LinkedIn activity and post‑event narratives.

Qualifications

• Experience building and executing field marketing or demand generation programs in B2B SaaS or technology.
• Experience with tradeshows, roadshows, regional events, ABM, and outbound‑aligned campaigns.
• Strong understanding that great field marketing is campaigns plus sales alignment, not swag and smiles.
• Data-minded and focused on pipeline, influence, and what actually moved the needle.

Responsibilities

• Build and execute multi-touch field marketing campaigns tied to tradeshows, conferences, regional events, and ABM initiatives before, during, and after each moment.
• Own Profound’s tradeshow strategy end to end, including target accounts, messaging, pre-event outreach, booth experience, on-site execution, and post-event conversion.
• Partner closely with Sales and SDRs to align on ICPs, account lists, outreach sequences, meeting goals, and follow‑up, and celebrate wins together.
• Actively support pipeline generation by booking meetings, helping pitch on the floor, jumping into conversations, and doing what it takes to drive momentum.
• Design and run field ABM programs across one‑to‑few and one‑to‑many motions that combine events, direct mail, social, email, and outbound.
• Collaborate with content and social teams to extend field moments into LinkedIn, thought leadership, and post‑event narratives.
• Manage vendors, sponsorships, logistics, timelines, and budgets while maintaining speed and quality.
• Track and report on performance including meetings held, pipeline influenced, conversion rates, and qualitative sales feedback.
• Continuously test, iterate, and improve in a fast‑paced environment where learning velocity matters.

Skills

Field marketing

Demand generation

ABM

Sales alignment

Tools

LinkedIn programs

Job description

Profound is the fastest-growing AI marketing platform, used by 15% of the Fortune 500 including Comcast, Estée Lauder, and Walmart, and innovators like Ramp, MongoDB, and Figma. It is where marketing teams do the work: research, briefs, content, campaigns, reporting, all in one place, alongside agents that carry the load with them.

Built on 2B+ real user prompts and growing, Profound’s data shows you what people ask AI and what the models say back. Profound's AI Marketer joins that data with deep context about our customers to find the opportunities worth acting on, and then puts agents to work: automating reporting, drafting content, auditing pages for readability, running competitive research. It measures what works and gets better every day.

As Field Marketer, you will own the strategy and execution of Profound’s field marketing motion, including tradeshows, regional events, ABM activations, partner programs, and multi-touch campaigns that turn real-world engagement into real revenue. This is not a set up a booth and hope role. This is a roll up your sleeves, get it done, deeply sales-aligned position.

What you’ll do

Build and execute multi-touch field marketing campaigns tied to tradeshows, conferences, regional events, and ABM initiatives before, during, and after each moment

Own Profound’s tradeshow strategy end to end, including target accounts, messaging, pre-event outreach, booth experience, on-site execution, and post-event conversion

Partner closely with Sales and SDRs to align on ICPs, account lists, outreach sequences, meeting goals, and follow‑up, and celebrate wins together

Actively support pipeline generation by booking meetings, helping pitch on the floor, jumping into conversations, and doing what it takes to drive momentum

Design and run field ABM programs across one‑to‑few and one‑to‑many motions that combine events, direct mail, social, email, and outbound

Collaborate with content and social teams to extend field moments into LinkedIn, thought leadership, and post‑event narratives

Manage vendors, sponsorships, logistics, timelines, and budgets while maintaining speed and quality

Track and report on performance including meetings held, pipeline influenced, conversion rates, and qualitative sales feedback

Continuously test, iterate, and improve in a fast‑paced environment where learning velocity matters

Who you are

A doer, not just a planner, thriving in fast‑moving environments and loving being in the action

Experience building and executing field marketing or demand generation programs in B2B SaaS or technology, including tradeshows, roadshows, regional events, ABM, and outbound‑aligned campaigns

Strong understanding that great field marketing is campaigns plus sales alignment, not swag and smiles

Comfortable working side by side with Account Executives and SDRs, sharing goals, pressure, and wins

Strong instincts for messaging, audience targeting, and on‑the‑ground execution

Organized, scrappy, and resourceful, able to fix things when they break

Data‑minded and focused on pipeline, influence, and what actually moved the needle

Experience with social amplification, LinkedIn programs, partner marketing, or early‑stage companies

Location

This is an on‑site role based in our NYC office, designed for builders who thrive on speed, iteration, and meaningful impact.

For this role, the expected base salary range is $120,000 to $170,000 (NYC). Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.

Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.