Field-Based Cattle Feeder Growth Lead

BALANCE4WARD; Nebraska; On-site; USD 60,000 - 90,000; Full time

Job summary

Balance4ward is seeking a proactive field-based sales professional to build new relationships with cattle feeders and farmers across the assigned territory. You will lead generation, qualify opportunities, and guide producers through Balance4ward’s process, acting as the primary contact as they learn about our services and partners.

You will spend the majority of your time in the field, networking, asking questions, and understanding how operations operate and where improvements are possible.

Qualifications

• Experience in sales development, lead generation, or business development preferred.
• Background or strong working knowledge of the cattle industry.
• Ability to spend 75% or more of time in the field within an assigned territory.
• Valid driver’s license and acceptable driving record.
• Bachelor’s degree in agriculture business or related field preferred.

Responsibilities

• Lead generation and prospecting: identify and develop new relationships with cattle feeders and farmers within your territory.
• Relationship creation: build trust through conversations, curiosity, and follow-up.
• Industry engagement: network within the cattle industry by attending events and visiting operations.
• Discovery and needs assessment: ask questions to understand operations and opportunities.
• Process facilitation: guide prospects through Balance4ward process and coordinate introductions to teams and partners.
• Internal coordination: work with feedlot performance, risk management, feed merchandising, and other teams for a seamless client experience.
• Opportunity development: identify qualified opportunities and help transition clients into long-term partnerships.

Skills

Lead generation

Sales development

Cattle industry knowledge

Field networking

Communication

Education

Bachelor’s degree in agriculture or related field

Job description

Balance4ward is seeking a proactive field-based sales professional to build new relationships with cattle feeders and farmers across the assigned territory. You will lead generation, qualify opportunities, and guide producers through Balance4ward’s process, acting as the primary contact as they learn about our services and partners.

You will spend the majority of your time in the field, networking, asking questions, and understanding how operations operate and where improvements are possible.