Field Application Engineer (FAE)

Kele, Inc.; Dallas (TX); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

401(k) with employer match

Paid time off and holidays

Tuition reimbursement

Job summary

Kele, Inc. located in Dallas, Texas, is seeking a Field Application Engineer (FAE) to manage product strategies and manufacturer relationships. This role demands strong collaboration skills and industry experience to drive sales and support organizational growth.

The ideal candidate will leverage extensive knowledge in industrial instrumentation, and work closely with sales teams and suppliers to achieve high-quality results. Kele offers a competitive benefits package including medical, vision, and dental insurance, and a 401(k) plan with employer match.

Qualifications

• 5+ years of experience working with industrial instrumentation products or related technical solutions.
• Demonstrated ability to apply technical product knowledge to real-world customer applications.
• Experience supporting sales teams through training, customer engagement, and solution development.

Responsibilities

• Develop and execute product line strategies that align with organizational goals.
• Manage lifecycle planning, portfolio positioning, and cross-selling initiatives.
• Own day-to-day relationships with assigned manufacturers and suppliers.
• Provide product training and expertise to the sales team.
• Work with marketing to support campaigns for assigned product lines.

Skills

Analytical thinking

Communication

Negotiation

Cross-functional collaboration

Education

Bachelor’s degree in Engineering or related field

Tools

ERP/CRM systems (e.g., Salesforce, Epicor)

Job description

Founded in 1983, Kele Inc. is a leading distribution, and solutions partner with national reach and a global presence. Built around our customers and powered by our people, Kele provides millions of in-stock parts from more than 300 brands to drive automation & efficiency in nearly every type of facility, from office towers and factories to data centers and hospitals.

Our goal is to empower progress for maintenance managers, engineers, contractors, and all those building the future. We do this by delivering parts rapidly, providing custom assemblies upstream, and offering unmatched support to ensure projects run smoothly and downtime is minimized.

With 12 locations nationwide and headquarters in Tennessee, Kele combines deep technical expertise, rapid logistics, and a solutions-first mindset to help customers simplify supply chains, meet tight schedules, and deliver high-quality outcomes.

Kele fosters a culture rooted in collaboration, innovation, and customer obsession, empowering associates at every level to contribute, grow, and make a meaningful impact.

Field Application Engineer (FAE)

Summary

A-tech, Inc., a division of Kele Industrial, is seeking a results‑oriented and collaborative Field Application Engineer (FAE) to manage a defined portfolio of products and manufacturer relationships. This role is responsible for driving product‑level strategies to increase revenue, improve profitability, and support the sales organization. The ideal candidate will bring strong product and supplier management experience, excellent cross‑functional collaboration skills, and a commitment to continuous improvement.

Essential Duties And Responsibilities

Product Strategy & Execution

• Develop and execute product line strategies that align with organizational goals and sales initiatives.
• Manage lifecycle planning, portfolio positioning, and cross‑selling initiatives for assigned products.
• Monitor industry trends, customer needs, and competitor offerings to adjust positioning and strategy.
• Lead strategy and execution for a portfolio of industrial instrumentation products, ensuring alignment with company growth objectives.
• Identify opportunities to expand instrumentation offerings and strengthen position with key vendor partners.

Manufacturer & Supplier Relations

• Own day‑to‑day relationships with assigned manufacturers and suppliers.
• Negotiate pricing, programs, rebates, and marketing funds to optimize value and margin.
• Coordinate communication between suppliers and internal teams to ensure alignment of strategy and execution.
• Manage relationships with leading industrial instrumentation manufacturers, maintaining alignment on growth strategy, product positioning, and commercial programs.
• Collaborate with key vendors on joint business planning, with a focus on driving adoption and market share across instrumentation categories.
• Attend distributor meetings hosted by our key vendors to represent Kele Industrial Automation.

Sales Enablement & Support

• Partner with the sales team to provide product training, resources, and expertise that drive revenue.
• Serve as the product subject matter expert (SME) to support opportunity development and customer acquisition.
• Collaborate with sales leadership to identify and close product‑related performance gaps.
• Partner closely with field sales teams on customer engagements, including joint sales calls and application‑based solution development.
• Provide guidance on product selection for a wide range of industrial applications, supporting customers across diverse end markets.
• Serve as a key resource for complex instrumentation opportunities, helping translate customer requirements into effective solutions.

Product Marketing & Promotion

• Work with the marketing team to support the development and execution of campaigns for assigned product lines.
• Contribute to content creation, promotional strategies, and messaging to elevate product awareness and demand.
• Participate in trade shows, webinars, and events as a product SME (Subject Matter Expert).

Training & Knowledge Development

• Conduct product training sessions for internal sales teams and external customers as needed.
• Develop tools, guides, and resources to enable team proficiency and confidence in product‑related discussions.
• Lead the development of foundational industrial instrumentation training as part of onboarding for new sales team members.
• Deliver ongoing education to improve sales team competency across core instrumentation categories and applications.

Process & Operational Excellence

• Ensure adherence to standardized processes for product launches, supplier onboarding, and marketing execution.
• Provide input into operational improvements and best practices for product management.

Qualifications

• Bachelor’s degree in Engineering, Industrial Distribution, or related field.
• Strong analytical and strategic thinking skills with a focus on execution and outcomes.
• Excellent communication, negotiation, and interpersonal abilities.
• Experience working in cross‑functional environments and managing competing priorities.
• 5+ years of experience working with industrial instrumentation products or related technical solutions.
• Demonstrated ability to apply technical product knowledge to real‑world customer applications.
• Experience supporting sales teams through training, customer engagement, and solution development.

Preferred Skills

• Familiarity with ERP/CRM systems (e.g., Epicor, Salesforce, Power BI, Microsoft CRM).
• Knowledge of industrial controls, instrumentation and sensor products (specifically Measurement & Inspection sensors, RFID, Barcode, Safety, LIDAR, Vision, Thermal, Pressure, Level, Temperature Controls, and Flow)
• Familiarity within industrial vertical markets such as food & beverage, pulp & paper, water & wastewater, oil & gas, chemical, power, and manufacturing.
• Experience working with major industrial sensor & instrumentation manufacturers.
• Familiarity with leading automation and instrumentation platforms is strongly preferred.
• Background supporting a wide range of industries and applications.

Benefits and Perks

• Medical, vision, and dental insurance
• HSA
• FSA (medical and dependent care)
• 401(k) with employer match up to 4% with immediate vesting
• Employer‑paid short‑ and long‑term disability coverage
• Employer‑paid basic life and AD&D insurance; supplemental life for employees and dependents available
• Paid time off and paid holidays
• Tuition reimbursement