Field and Event Marketing Lead

Pano AI; United States; Hybrid; USD 133,000 - 172,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) matching

Flexible paid time off

Stock options

Job summary

Pano AI in the United States is seeking an Event and Field Marketing Lead to scale their field marketing efforts effectively. In this role, you will execute a diverse array of field marketing activities—including trade shows, regional events, and customer engagements—to deepen relationships with clients and drive business growth.

The ideal candidate will have extensive field marketing experience and track record for successfully coordinating programs that convert attendance into business opportunities. A robust benefits package is offered, including medical coverage and a competitive salary range.

Qualifications

• 5–8 years of field marketing, event marketing, or demand generation experience.
• Proven track record of planning and executing field programs.
• Strong project management skills with attention to detail.

Responsibilities

• Own and execute Pano’s field marketing calendar.
• Partner with Sales to drive pipeline through field programs.
• Build and manage Customer Advisory Boards and community programs.
• Plan and produce executive and customer-facing experiences.
• Own field marketing measurement and report on pipeline impact.
• Manage event vendors, agencies, and budgets.

Skills

Field marketing experience

Event marketing experience

Demand generation experience

Project management skills

Collaboration with Sales

Tools

HubSpot

Salesforce

Job description

Help us tackle the growing wildfire crisis with the latest advancements in AI and IoT.

Who we are

We are a 175+ person growth‑stage hybrid‑remote start‑up headquartered in San Francisco. Pano AI is the leader in early wildfire detection and intelligence, helping fire professionals respond faster and more safely with advanced hardware, software, and AI, delivered through an easy‑to‑use web‑based platform.

The Problem

Every minute matters in fire response. Climate change amplifies wildfire intensity—longer fire seasons, drier fuels, and faster winds—causing new ignitions to spread faster and put more communities at risk. Today, most wildfires are detected by bystanders and reported via 911, often taking hours to detect, verify location and size, and dispatch first responders.

About Pano

Pano AI combines ultra‑high‑definition 360‑degree cameras, satellite and other data feeds to produce real‑time pictures of threats over geographic regions and deliver immediate, actionable intelligence. Pano has been recognized by Fast Company as a Top 10 Most Innovative AI Company in 2023, by Time’s list of 100 Most Influential Companies in 2025, and by MIT Technology Review as one of the top 15 climate tech companies to watch in 2024. The company serves government and enterprise customers across 16 U.S. states, five Australian states, and British Columbia, Canada, monitoring more than 50 million acres worldwide. It raised $89 million from investors such as Giant Ventures, Liberty Mutual Ventures, Tokio Marine Future Fund, Congruent Ventures, Initialized Capital, Salesforce Ventures, and T‑Mobile Ventures. Learn more at https://www.pano.ai/.

The Role

We’re hiring an Event and Field Marketing Lead to own and scale Pano’s field marketing motion—building on an already successful start to grow a program that drives pipeline, deepens customer relationships, and strengthens Pano’s presence in the market.

What You’ll Do

• Own and execute Pano’s field marketing calendar—including trade shows, industry conferences, regional events, and owned Pano experiences—from strategy through logistics and post‑event follow‑up.
• Partner with Sales to drive pipeline through field programs, aligning on target accounts, pre‑event outreach, and post‑event follow‑through to convert attendance into pipeline.
• Build and manage Customer Advisory Boards (CABs) and community programs that deepen relationships with key customers, surface product insights, and create advocates.
• Plan and produce executive and customer‑facing experiences—roundtables, hosted dinners, and community gatherings—to accelerate deals and expand existing accounts.
• Own field marketing measurement: set goals, track ROI, and report on event‑sourced and event‑influenced pipeline to marketing and sales leadership.
• Manage event vendors, agencies, and budgets to deliver high‑quality experiences on time, and build scalable playbooks that grow with the business.

What You’ll Bring

• 5–8 years of field marketing, event marketing, or demand generation experience, ideally at a high‑growth B2B tech or SaaS company.
• Proven track record of planning and executing field programs—events, conferences, or owned experiences—that generate pipeline and influence revenue.
• Experience running Customer Advisory Boards (CABs), customer roundtables, or other structured community programs.
• Strong project management skills—comfortable juggling multiple events and programs simultaneously with sharp attention to detail and a bias for follow‑through.
• Collaborative partner to Sales and Customer Success—able to align field programs to revenue goals and communicate impact in terms the business cares about.
• Familiarity with marketing and CRM tools such as HubSpot and Salesforce to track event attribution and report on field marketing’s contribution to pipeline.

Compensation

Final compensation for full‑time employees is determined by a variety of factors, including job‑related qualifications, education, experience, skills, knowledge, and geographic location. In addition to base salary, full‑time roles are eligible for stock options. Our benefits package includes comprehensive medical, dental, and vision coverage, a matching 401(k) plan, and flexible paid time off. Compensation range: $133 K – $172 K.