Field Activation Lead – Spirits & Local Markets

Beam Suntory, Inc; Houston (TX); On-site; USD 55,000 - 85,000; Full time

Job summary

Suntory Global Spirits in Houston is seeking a Field Marketing Specialist to own day-to-day activation and brand-building programs. You will coordinate local events, sampling programs, and market-level activations, aligning with national platforms while managing budgets and timelines.

The role requires strong project management, independence, and ability to work with distributors, agencies, and trade partners.

Qualifications

• Must have experience in spirits industry and event activation.
• Excellent project management and organizational skills.
• Strong budgeting, spend tracking, and reporting abilities.
• Experience coordinating with agencies, vendors, and field teams.
• Proficient in MS Office suite and data reporting tools.

Responsibilities

• Support national experiential platforms with local market input and coordination.
• Own local implementation of events, sampling programs, and brand activations.
• Prioritize activity based on impact, budget, and resources; escalate risks as needed.
• Coordinate brand-building programs across on-premise, off-premise, and events.
• Manage day-to-day budget tracking and forecast updates.

Skills

Event planning

Project management

Budget management

Cross-functional collaboration

MS Office

Education

Bachelor’s degree in advertising, marketing, communications, business, or related field

Tools

PowerPoint

Excel

Word

Outlook

Job description

Suntory Global Spirits in Houston is seeking a Field Marketing Specialist to own day-to-day activation and brand-building programs. You will coordinate local events, sampling programs, and market-level activations, aligning with national platforms while managing budgets and timelines.

The role requires strong project management, independence, and ability to work with distributors, agencies, and trade partners.