Experiential Field Marketing Lead

Women of the Vine & Spirits; Houston (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

Suntory Global Spirits seeks a dynamic Brand Activation professional in Houston, TX to drive local events, sampling programs, and market-level activations. You will manage budgets, coordinate agencies, and partner with distributors to deliver on-brand activations that align with national priorities.

The role requires 2+ years in the spirits industry, event activation experience, and strong MS Office proficiency for reporting and training initiatives.

Qualifications

• Minimum 2 years proven experience in spirits industry, on premise preferred.

Responsibilities

• Support and consult on national experiential platforms, including local market input, feasibility considerations, executional readiness, and agency/vendor coordination as needed
• Own local implementation of local events, sampling programs, and assigned market-level brand activations
• Prioritize activity based on business impact, brand priorities, budget, timing, and available resources; proactively elevate risks, tradeoffs, and support needs
• Coordinate and activate brand-building programs across on-premise, off-premise, and event environments
• Own day-to-day budget tracking for assigned programs, including planned versus actual spend, committed costs, estimates, invoices, and remaining budget visibility
• Track and manage programming spend, timelines, and project details specific to experiential and local activation; identify budget variances early and elevate risks or recommended adjustments
• Support budget forecasting, accrual inputs, invoice reconciliation, and spend documentation to ensure accurate financial tracking and disciplined use of funds
• Develop leadership-ready program recaps, timelines, market overview reports, PowerPoint updates, budget trackers, and project status materials
• Submit timely, accurate recaps that capture execution quality, consumer and trade learnings, budget performance, and recommendations for future improvement
• Develop and facilitate product training initiatives on core brands for customers, consumers, distributor partners, and trade audiences
• Brief, coordinate, and hold agency and vendor partners accountable to activation standards, staffing expectations, timelines, budgets, and recap requirements
• Manage on-site vendors including catering, mixologists, agency staff, trade staff, and other contractors
• Build and leverage positive relationships with distributors, trade partners, influencers, and accounts to strengthen brand engagement, achieve growth, and perform against KPIs
• Actively seek out and recommend new potential opportunities for assigned brands, target accounts, and priority consumer occasions
• Manage, coach, and develop agency and trade staff by providing clear expectations, goals, feedback, and standards related to activations and brand execution
• Implement and analyze reporting, program metrics, and KPIs to assess execution quality, adoption, effectiveness, and opportunities for improvement
• Support successful execution of local marketing and sales initiatives while balancing national priorities with local market realities
• Partner with field marketing teams to strengthen current marketplace relationships and improve consistency of execution
• Manage utilization, readiness, and storage of assets to support efficient activation planning
• Create agency and program recaps that synthesize results, learnings, issues, budget implications, and recommended changes

Skills

Event activation coordination

Budget management

Vendor coordination

Cross-functional communication

Project management

Multicultural marketing

Education

Bachelor's degree in advertising/marketing/communications/business

Tools

PowerPoint

Excel

Word

Outlook

Budget trackers

Web-based reporting tools

Job description

Suntory Global Spirits seeks a dynamic Brand Activation professional in Houston, TX to drive local events, sampling programs, and market-level activations. You will manage budgets, coordinate agencies, and partner with distributors to deliver on-brand activations that align with national priorities.

The role requires 2+ years in the spirits industry, event activation experience, and strong MS Office proficiency for reporting and training initiatives.