Festival Marketing Manager - Creative, Data-Driven Growth

BREAKAWAY; Los Angeles (CA); Hybrid; USD 70,000 - 120,000; Full time

Benefits offered by this job

Flexible work environment

Medical, dental, vision

401(k) matching

Paid vacation

Job summary

Breakaway is seeking a Marketing Manager to support development and execution of marketing campaigns for Breakaway Music Festival and the broader Breakaway brand. Working cross-functionally with the digital, creative, social, and promotional teams, this individual will help grow the Breakaway brand, drive ticket sales, and engage new and diverse audiences.

The role combines campaign strategy, project management, budget oversight, performance reporting, copywriting, agency coordination, and

Qualifications

• Bachelor’s degree in marketing, English, communications, or related field.
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Responsibilities

• Lead the development and execution of end-to-end marketing plans for Breakaway festivals and the broader Breakaway brand, thoughtfully managing campaigns in close collaboration with internal digital, creative, social, and promotional teams.
• Oversee significant budgets across multiple concurrent campaigns, making strategic adjustments to optimize spending throughout each phase of the campaign lifecycle.
• Analyze campaign KPIs, present informed insights during weekly marketing calls, and develop clear action plans based on performance.
• Maintain marketing calendars and clearly communicate short- and long-term plans across internal teams, ensuring stakeholders remain informed about upcoming initiatives and deadlines.
• Coordinate local-market initiatives, including digital and out-of-home campaigns, pre-festival events, promotional partnerships, and brand-building activations designed to drive ticket sales.
• Manage and organize festival media libraries and support pre-festival and onsite media and content-capture strategies.
• Project-manage creative deliverables, including submitting tickets, assigning tasks, communicating team-wide updates, and managing deadlines.
• Write copy for non-social marketing channels, including email, SMS, digital advertisements, billboards, and other campaign materials.
• Oversee fan communications and personalized offers delivered through the Breakaway Festivals app.
• Serve as the primary liaison between Breakaway’s internal marketing team and agency partners across social media, paid media, CRM, and the festival app.
• Collect, analyze, and report on campaign and event performance, providing actionable insights and recommendations—particularly regarding paid digital advertising and traffic to the Breakaway website.
• Develop strategic post-festival regional and national fan surveys, analyze audience insights, and translate findings into recommendations for future campaigns.
• Negotiate rates and creative partnerships with vendors and promotional partners across the marketing mix, including radio stations, media outlets, street teams, content creators, and graphic designers.
• Stay current on emerging social platforms, cultural trends, and marketing techniques relevant to live entertainment and the festival industry.
• Support the Marketing Director(s) with administrative, operational, and project-related responsibilities.
• Support onsite festival operations and marketing activations as needed.

Skills

Campaign management

Copywriting

Paid media

Analytics

CRM platforms

Project management

Communication

Budget management

Strategic thinking

Team collaboration

Education

Bachelor's degree

Marketing/Communications

Tools

Meta Business Manager

TikTok Business Center

CRM platforms

Adobe Creative Suite

Canva

Job description

Breakaway is seeking a Marketing Manager to support development and execution of marketing campaigns for Breakaway Music Festival and the broader Breakaway brand. Working cross-functionally with the digital, creative, social, and promotional teams, this individual will help grow the Breakaway brand, drive ticket sales, and engage new and diverse audiences.

The role combines campaign strategy, project management, budget oversight, performance reporting, copywriting, agency coordination, and