FedNow GTM Launch Strategist

rb; Boston (MA); On-site; USD 118,000 - 177,000; Full time

Job summary

The Federal Reserve Bank of Boston is seeking a Go-to-Market Product Specialist for the FedNow initiative. This onsite role collaborates with Product, Marketing, Sales, and Operations to shape launch strategies, deliver a positive customer experience, and drive engagement across FedNow features.

You will create compelling content, coordinate internal communications, and manage the feature portfolio to ensure on-time delivery.

Qualifications

• Strong written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Hands-on and execution oriented.
• Comfortable navigating ambiguity with a proactive approach to problem-solving.
• Eagerness to contribute fresh ideas and drive meaningful outcomes.
• Creative, strategic thinker who thrives in collaborative environments.
• Developing business acumen with strong interpersonal skills.
• Knowledge of the payment landscape a plus.

Responsibilities

• Support the successful launch of new features by facilitating alignment across teams and sharing information to foster internal readiness.
• Develop compelling, clear, customer-centric messaging for new product features and launches by coordinating and drafting stakeholder communications.
• Manage the go-to-market feature portfolio to support on-time delivery by coordinating launch plans and tracking deadlines.
• Represent the team in industry engagements, contributing to speeches, presentations, and panels that elevate the FedNow brand.
• Organize and lead webinars and training sessions, ensuring impactful delivery and customer follow-up.
• Develop and update learning resources—guides, tutorials, FAQs, and web content—that empower customers and stakeholders and ensure consistency across platforms.
• Research customer personas and competitive landscape to inform messaging strategies.
• Identify, implement and scale operational process improvements within the business development team.

Skills

Communication skills

Organizational skills

Execution oriented

Ambiguity navigation

Fresh ideas

Creative thinking

Business acumen

Payment landscape knowledge

Education

Bachelor's degree

Job description

The Federal Reserve Bank of Boston is seeking a Go-to-Market Product Specialist for the FedNow initiative. This onsite role collaborates with Product, Marketing, Sales, and Operations to shape launch strategies, deliver a positive customer experience, and drive engagement across FedNow features.

You will create compelling content, coordinate internal communications, and manage the feature portfolio to ensure on-time delivery.