Facebook Ads Media Buyer (eCom)

Blue Water Marketing; Port Saint Lucie (FL); Remote; USD 30,000 - 80,000; Full time

Job summary

A leading digital agency is looking for a Meta Ads Media Buyer to drive the performance of DTC eCommerce brands. You will manage campaigns, analyze performance metrics, and collaborate with creative teams to optimize ad strategies. This remote role offers flexibility and opportunities to learn and grow.

Benefits

Performance-based bonuses

Paid time off with work hour flexibility

Remote-first team setup

Qualifications

• 4+ years of experience buying media on Meta (Facebook/Instagram) with DTC eCommerce.
• Proven track record of hitting CAC, ROAS, and MER targets at scale.
• Strong grasp of eCommerce financials influencing media buying decisions.

Responsibilities

• Building, launching, and scaling Meta ad campaigns across prospecting and retargeting.
• Managing daily budgets and performance across multiple client accounts.
• Preparing weekly and monthly performance reports using internal dashboards.

Skills

Analytical skills

Media buying

Data analysis

eCommerce understanding

Communication

Tools

Meta Ads Manager

Google Sheets

ClickUp

Slack

Frame.io

Job description

2 days ago Be among the first 25 applicants

Blue Water Marketing is a fast-growing digital agency helping 7- and 8-figure Shopify brands scale profitably with a finance-first approach to paid media. We don’t just run ads—we build customer acquisition systems tied directly to CAC, MER, aMER, and contribution margin .

We're hiring a Meta Ads Media Buyer to support our growing portfolio of DTC eCommerce brands. If you’re highly analytical, know how to scale spend while keeping acquisition costs efficient, and thrive in a performance-driven environment—this role is for you.

Meta Ads Media Buyer

Company: Blue Water Marketing

Location: Remote

Type: Full-Time/Contractor

About Us

Blue Water Marketing is a fast-growing digital agency helping 7- and 8-figure Shopify brands scale profitably with a finance-first approach to paid media. We don’t just run ads—we build customer acquisition systems tied directly to CAC, MER, aMER, and contribution margin .

We're hiring a Meta Ads Media Buyer to support our growing portfolio of DTC eCommerce brands. If you’re highly analytical, know how to scale spend while keeping acquisition costs efficient, and thrive in a performance-driven environment—this role is for you.

The Role

This position reports directly to the Growth Marketing Manager and will focus exclusively on Meta Ads (Facebook & Instagram) . You’ll manage day-to-day campaign performance, contribute to strategy, and work closely with our creative and analytics teams to drive measurable growth for our clients.

What You’ll Be Responsible For

• Building, launching, and scaling Meta ad campaigns across prospecting and retargeting
• Managing daily budgets, bids, and performance across multiple client accounts
• Developing testing frameworks across creative, copy, audience, and offer structure
• Analyzing data to identify performance trends, wins, and optimization opportunities
• Collaborating with our creative team to guide concepting, messaging, and ad angles
• Preparing weekly and monthly performance reports using our internal dashboards
• Staying current with platform changes, algorithm shifts, and creative best practices
• Contributing strategic recommendations on account scaling, creative testing, and spend distribution
• Operating inside ClickUp, Slack, and Frame.io to manage workflow and approvals

What We’re Looking For

• 4+ years of experience buying media on Meta (Facebook/Instagram) with direct-response, eCommerce accounts
• Proven track record of hitting CAC, ROAS, and MER targets at scale ($30K+/mo budgets)
• Deep understanding of Meta Ads Manager, CAPI, pixel events, attribution, and dynamic creative structures
• Strong grasp of eCommerce financials and how they influence media buying decisions
• Experience running structured A/B tests and interpreting performance data into action
• Proficient in Google Sheets (pivot tables, graphs, reporting templates)
• Clear communicator with the ability to present performance trends to clients or internal teams
• Familiar with creative strategy frameworks (hook-based testing, first 3 seconds, scroll-stop factors)
• Familiarity with post-purchase survey data, creative performance tracking, and attribution tools is a plus
• Self-starter with a strong sense of ownership and accountability

Compensation & Benefits

• Salary: TBD based on experience
• Bonus structure: Performance-based bonuses tied to client success
• Paid time off + flexibility in work hours
• Remote-first team with async workflows and strong creative/analytics support

How to Apply

Send your resume, and include a short note or Loom walking through:

• Your experience with Meta Ads in the DTC/eCommerce space
• A campaign you scaled successfully and what made it work
• What you’re looking for in your next role

Apply here:https://forms.clickup.com/2369883/f/28aav-13051/GL7AXSH1UVEP678D9D

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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