External Communications Manager - Public Relations

Sage; Atlanta (GA); Hybrid; USD 105,000 - 154,000; Full time

Job summary

Sage is seeking an External Communications Manager to lead PR and media relations for their AI-powered solutions. This role focuses on shaping Sage's narrative in key growth markets, offering a chance to work with stakeholders and influence messaging in a vibrant company culture. Successful candidates will have strong writing skills and experience in public relations, along with the ability to connect product innovations with market needs.

Benefits

Competitive annual bonuses

Comprehensive health, dental, and vision coverage

401(k) retirement match (100% matching up to 4%)

32 days paid time off

18 weeks of paid parental leave

Work Away Program

5 days paid yearly to volunteer

$5,250 tuition reimbursement per year

$600 wellness credit and $360 fitness reimbursement annually

Qualifications

• 5 years of experience in public relations, media relations, or external communications.
• Strong communicator able to simplify complex information.
• Excellent copywriting skills and familiarity with AP style.

Responsibilities

• Cultivate and maintain media relationships, pitching stories.
• Plan and execute communication campaigns for product launches.
• Develop press releases announcing company news and updates.

Skills

Public Relations

Media Relations

Storytelling

Communication

Job description

External Communications Manager - Public Relations

Join to apply for the External Communications Manager - Public Relations role at Sage

External Communications Manager - Public Relations

Join to apply for the External Communications Manager - Public Relations role at Sage

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We’re hiring a public relations professional—a strong storyteller who knows how to turn product innovation into headlines and build the media relationships that make it happen. As our External Communications Manager, you’ll own the development and execution of PR and media relations for Sage in North America, our most important growth region, with a focus on our AI-powered accounting and financial management product, Sage Intacct.

You’ll drive external communications across these core areas: corporate and product, vertical industry campaigns, customer storytelling, and executive communications. This includes managing our PR agency, securing earned media coverage, and shaping messaging for our EVP of Product. You’ll work closely with stakeholders across product, marketing, and customer teams to identify compelling stories and bring them to life externally.

This role is built for a strong writer who understands how to take complex software capabilities and translate them into compelling, media-ready stories that resonate with financial professionals (CFOs, Controllers, Accountants) and business press alike. If you’re motivated by connecting product innovation to real-world solutions and raising visibility in a high-growth market - this is your opportunity.

Why Sage? What’s in it for you?

Sage helps small to medium-sized businesses to succeed with AI-powered Accounting and Financial Management software solutions. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example.

• Shape the narrative of a global brand in a key growth market and build your career at a stable SaaS company—Sage Intacct ranked #1 in customer satisfaction for 10 years running
• Join a collaborative Corporate Affairs & PR team where open communication and creativity are valued
• Work cross-functionally with globally diverse, customer-focused teams that value bold thinking and meaningful results
• Be part of a culture built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support flexible working (2 days per week from home) and encourage giving back through our Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in your local communities.

Location: Hybrid – 3 days per week of in-person collaboration from Atlanta office (Ponce City Market)

Minimum Qualifications

• 5 years of experience in public relations, media relations, external communications (must be PR-focused, not marketing)
• Experience in B2B industries such as SaaS/Software, tech, financial services, or telecommunications
• A strong communicator and storyteller—skilled at simplifying complex information and tailoring content to different vertical/industries
• Self-starter who thrives with autonomy and doesn’t need to talk through every decision
• Known for being collaborative, open, and engaged with cross-functional teams
• Confident working with agencies and managing multiple projects simultaneously
• Excellent copywriting skills and familiarity with AP style; you can provide examples of clear, media-ready content.

Key Responsibilities:

• Media Relations: Cultivate and maintain strong relationships with journalists, editors, and key media outlets. Proactively pitch stories and secure positive media coverage for Sage in partnership with our agency. Stay up-to-date on industry trends and ensure Sage's positioning aligns with market expectation.
• Product: Plan and execute strategic communication campaigns for new product launches. Coordinate with product teams to create compelling narratives for technology products.
• Customer: Work with our customer teams, sales and marketing to develop external stories for media
• Content Management: Develop and distribute press releases to announce company news, product announcements, achievements, and updates. Ensure press releases align with the overall corporate messaging strategy.
• Executive Communication: Assist executives in preparing for media interviews, speeches, and public appearances. Craft messaging that aligns with the company's values and goals.
• Thought Leadership: Position executives as thought leaders in the technology industry. Develop and place articles, bylines, and commentary in relevant industry publications.
• Metrics and Reporting: Track and analyze PR campaign metrics to measure the effectiveness of communication strategies. Provide regular reports on media coverage, sentiment analysis, and key performance indicators.

Benefits? We have plenty.

• Competitive annual bonuses
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Writing/Editing

• Industries

  Software Development and Public Relations and Communications Services

Referrals increase your chances of interviewing at Sage by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid paternity leave

Paid maternity leave

Tuition assistance

Student loan assistance

Disability insurance

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